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Brand Storytelling Lessons from The Most Binge-worthy Shows

Marketing Insider Group

Did you know that brand storytelling can have the same effect? When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. Instead, what we see and feel is the meaning and mission behind what brands do.

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7 Steps to Effective Brand Storytelling

Marketing Insider Group

Storytelling is a human pastime, something we’ve been doing for thousands of years. Those same foundational elements of a moving story apply to content marketing. With brand storytelling, you can create an emotional connection with your audience. What Is Brand Storytelling? Quick Takeaways.

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How Storytelling + Data = The Most Compelling Content

Webbiquity

Storytelling is a powerful tool for building a long-term connection with your audience. It sets great content apart from the average and helps you stand out from competitors. studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving.

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9 Tips to Revamp Your Brand Storytelling with Better Video Production

Marketing Insider Group

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. A good video marketing campaign can bring attention to your brand and traffic to your site.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.

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Brand Storytelling, Defined

Marketing Insider Group

Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. But there’s a […].

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Importance of Storytelling in Branding and Content Marketing

Valasys

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. Infact, according to Marketing Words, 68% of consumers say that brand stories influence their purchasing decisions. What Is Storytelling?