Marketing Insider Group

MAY 1, 2017

The genius of branded communities – when done well – is that they create a participatory experience for the customer. Instead of projecting need for your product/service and value-driven content onto the customer and perpetuating the ‘us-them’ relationship, you’re dissolving boundaries and forming a ‘we’ experience – a community.

Communities 277

Communities Examples Brand Identity Branding 277

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Two out of every three customers will choose to purchase from a company where they feel they have brand loyalty.

Communities 121

Communities Ad Building Brand Identity Branding 121

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Communities 52

Communities Brand Identity Branding Work Management 52

Influitive

MARCH 24, 2017

Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company.

Communities 164

Communities Brand Identity Branding B2B 164

Salesforce Marketing Cloud

JANUARY 4, 2022

In many ways, a healthy relationship between your brand and its community parallels that of a healthy relationship between two people. Community appreciation rests on simple tenets like respect and empathy, and a positive, long-lasting, and mutually-beneficial relationship should be celebrated whenever possible. Be patient.

Communities 98

Communities Loyalty Ad Building Brand Identity 98

Liveintent

MAY 3, 2021

Since the beginning of time, humans have understood the value of community. Whether for literal survival or for comforts slightly higher up on Maslow’s Hierarchy, we self-select into communities that fill our emotional and intellectual needs. Here are some of the highlights. Reddit is a stellar example.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

Content Marketing Institute

FEBRUARY 22, 2024

Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women in Tech SEO, and CMI incentivize, hire, and support members as leaders.

Communities 100

Communities Leads Lead Marketing Qualified Leads 100

Litmus

JANUARY 24, 2024

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Every month, we interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? Plus the memes are top-notch.

Communities 88

Communities Copywriting Peer-to-peer Consulting 88

SmartBrief - Marketing

JANUARY 9, 2024

Doing more with less seems to be a common challenge agencies and brands currently face. However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 82

Communities Peer-to-peer Thought Leadership Webinar Metrics 82

Tomorrow People

MARCH 3, 2016

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful?

Communities 185

Communities Brand Identity Branding Social Marketing 185

Heinz Marketing

MAY 5, 2022

Targeting professional online communities for your ad campaign through LinkedIn, Reddit, or specialized sites like Stack Overflow can have great success. Still, there are some key things to consider when choosing communities to target as well as how you target them. Make sure the communities you choose are active.

Communities 124

Communities Outreach Consulting Campaigns 124

Influitive

JUNE 10, 2022

When customers trust your brand, they’ll do the heavy lifting necessary to attract others to […]. The post Webinar Recap: How Trimble Viewpoint Built a Thriving Customer Community appeared first on Influitive.

Communities 130

Communities Webinar Metrics Positioning Brand Identity 130

Influitive

MARCH 10, 2017

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

Communities 259

Communities Ad Building Brand Identity Branding 259

Stevens & Tate

NOVEMBER 7, 2022

Digital Marketing Tactics for Senior Living Communities. It’s where they can get more information about your community. You can use your blog to provide useful information like how to downsize, how to stay healthy as you age, how to find the right senior community and how to find work as a senior.

Communities 122

Communities Tactics Planning High Quality Lead 122

Hubspot

AUGUST 4, 2020

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. Local community groups help them succeed.

Communities 101

Communities Brand Identity Branding Google 101

Hubspot

AUGUST 4, 2020

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. Local community groups help them succeed.

Communities 99

Communities Brand Identity Branding Google 99

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Why pay attention to the creator economy? Either way, know what you want to achieve before diving in.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Sharpspring

JULY 12, 2021

Looking for tips to optimize your brand’s community management for social media? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 97

Social Media Communities Work Management Tips 97

Marketing Insider Group

DECEMBER 8, 2021

But one thing that B2B brands can capitalize on is influence. Influence has the power to separate brand leaders from those who follow, especially when it is applied and becomes ground zero for all marketing. The result is brand relevance and search engine visibility. Brand building to familiar faces. People trust people.

Enterprise Management 321

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 321

Influitive

MARCH 29, 2017

What comes to mind when you hear the phrase “online community?” The definition of online community varies depending on who you talk to. Joanne Jacobs, a digital strategist who spoke at a live online session at a past Community Manager Appreciation Day (CMAD), says “Communities are not just. Your company’s support forum?

Communities 218

Communities Linkedin Facebook ROI 218

Contently

NOVEMBER 11, 2016

“We just really need to build a community around _.” On Wednesday, the PandaConf stage was the de facto home to those who had actually built communities. During our discussion, they revealed some secrets that could help marketers and entrepreneurs develop online communities in 2017 and beyond. Find your hero.

Communities 153

Communities Ad Building Brand Identity Branding 153

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Webinars provide a platform for real-time interaction between your brand and its audience.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. What else is important to them?

Rules 148

Rules Planning Brand Identity Branding 148

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Brand Identity 108

Brand Identity Branding Communities Viral Marketing 108

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 116

Communities Work Management Marketing Management Paid Search Agency 116

SmartBrief - Marketing

JANUARY 9, 2024

Doing more with less seems to be a common challenge agencies and brands currently face. However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

Martech

NOVEMBER 3, 2021

Good morning, Marketers, and are communities the future across all verticals? 72% of consumers are likely to return to a brand that creates strong online communities. It was a survey of 500 consumers, a small sample; and Amity’s in the business of building digital communities. Here’s the twist.

Communities 100

Communities Verticals Sample CMO 100

SmartBug Media

AUGUST 3, 2020

Instead of marketing just one organization, you have to think about not just corporate, but all of the individual communities in your portfolio as well. Because of this reality, you simply can’t focus all of your efforts at the corporate level and with every community in your portfolio at the same time with the same amount of vigor.

Inbound Marketing 89

Inbound Marketing Communities Planning Brand Identity 89

Heinz Marketing

APRIL 8, 2022

So, why not let them turn to your community? The Value of Community Learning. While anyone can go down a Google rabbit hole to learn something new, communities present an opportunity for group learning. However, a community is only as productive as its members. Cultivating the Best-Fit Community.

Communities 98

Communities B2B CMO Paid Search Agency 98

Martech

AUGUST 26, 2021

Welcome to community marketing . “I I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Editorial Director. Read more here.

Communities 111

Communities Ad Building Advertising Agencies Amazon 111

Heidi Cohen

FEBRUARY 25, 2023

Did you know that community is the new marketing? AMG author interview with Mark Schaefer of Belonging To The Brand. The post AMG Author Interview – Mark Schaefer, <em>Belonging To The Brand: Why Community Is The Last Great Marketing Strategy</em> appeared first on Heidi Cohen.

Communities 52

Communities Marketing & Strategy Marketing Strategy Brand Identity 52

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. So we thought to ourselves: What if we made a new and totally rockin’ version of our community? When *communities* collide—get it?

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Content Marketing Institute

FEBRUARY 25, 2021

Smart brands work hard to create online communities where digital versions of personal interactions are common. Continue reading → The post How to Build a Vibrant Online Community [Examples] appeared first on Content Marketing Institute. The pandemic just made them more important.

Communities 134

Communities Examples Ad Building Interactive Marketing 134

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. What does it all mean? And is it really worth it? Scientists? Makeup aficionados?

Communities 85

Communities Paid Search Agency Product Peer-to-peer 85

Vidyard

MARCH 30, 2022

However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Top Sales Communities to Join 2.1 John Barrows John Barrows provides sales training and consulting services to some of the world’s biggest brands (think Salesforce, LinkedIn, and Okta). Josh Braun 1.2

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103