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The 10 Best Webinar and Webcasting Tools

Webbiquity

Email will likely be your primary medium for driving registrations. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics.

Webcast 363
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How to drive engaging brand experiences with co-innovation

Martech

Innovation is what drives customer engagement with your brand. But if brands want to have better things — like increased engagement — marketers would be wise to adopt what’s called ‘co-innovation.’ Building deeper relationships with customers is much easier using co-innovation strategies. Digital Flow.

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Report: What’s Working in Email Marketing

The Point

You can download the complete report (registration required) here. Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. Personalization is over-rated.

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Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement.

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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

This gives sponsors maximum brand awareness and moves the attendees to take specific actions. Consider the following to create real value for exhibitors and sponsors in your virtual or hybrid events: Create maximum brand awareness before, during, and after the event. Create Maximum Brand Awareness at All Event Stages.

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New Year, New Email List: 3 Quick Tips to Grow Your List Today

Opt Intelligence

Find New Leads With Co-Registration Ads. With co-registration ads, we grow your list with double opt-in verified leads. We can take your unsubscriber list and anonymize the data, then use to create a target list for co-registration ads. At least, in the inbox. Ready to get started?

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7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

Identify Specific Opportunities for Branding. Identify Specific Opportunities for Branding. Some sponsors require only brand exposure. In this case, your top priority is to identify opportunities for branding in your event and to build sponsorship packages around them. Branded breakout rooms. Use Flexible Pricing.

Tips 299