DivvyHQ

NOVEMBER 3, 2020

Perhaps some compelling case studies would help? Have you struggled to get support and budget for content marketing initiatives? Sometimes, company execs just need to see the successes of other companies (or competitors) to get on board.

Case Study 87

Case Study Case Studies Studies Content Marketing 87

Marketing Insider Group

AUGUST 5, 2015

Since its launch in April 2014, the brand has grown rapidly, generating $30 million in revenue over a 10-month period and expanding its team from five to 70 people. Per Casper’s announcement on its branded blog , Van Winkle’s is an “independent editorial venture, staffed by an award-winning team of journalists.

Content Marketing 100

Content Marketing Brand Identity Branding Content 100

Biznology

OCTOBER 15, 2015

Few recognize “ISIS” as a successful brand, but it is. But “ISIS” is also a strong brand with a distinct impression and message. It is a classic example of effective branding, dedicated to gain worldwide recognition (and fear) and expand by attracting new recruits. ISIS continues to recruit new members from around the world.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

The Mx Group

DECEMBER 4, 2023

print media in marketing omni-channel marketing campaigns

Brand Identity 62

Brand Identity Branding Advertising Channels Campaigns 62

Digilant

MAY 7, 2019

As more companies turn to digital advertising, in particular, programmatic advertising, to increase brand awareness, sales, and consumer loyalty, the CPG industry has remained a step behind. This isn’t due to a lack of effort, but rather the following disadvantages: Legacy CPG brands are not [yet] direct-to-consumer.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

As more companies turn to digital advertising, in particular, programmatic advertising, to increase brand awareness, sales, and consumer loyalty, the CPG industry has remained a step behind. This isn’t due to a lack of effort, but rather the following disadvantages: Legacy CPG brands are not [yet] direct-to-consumer.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Content Standard

FEBRUARY 27, 2018

You’ve seen it, heard it, and read it before: the charming and meticulously groomed TV spokesperson; the chipper voice pleading with you from the radio; the innocuous catchphrase plastered on a billboard; the friendly and (let’s be honest) dull brand voice. You already know the story: A brand sets out to be different.

Brand Identity 63

Brand Identity Branding Storytelling Work Management 63

The Point

JULY 8, 2014

Sungard AS asked its demand generation agency, Spear Marketing Group , to help introduce business prospects within the company’s marketing database to the new brand. One of the significant risks inherent in the split-off was that those prospects would react differently, or not at all, to the new brand.

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

Moz

APRIL 8, 2021

In this post, Domenica shows you how her team at Fractl earned top-tier press coverage and backlinks for a client in five simple steps, and how you can apply these same steps to your own brand's content.

Press 57

Press Case Study Case Studies Studies 57

Webbiquity

JUNE 28, 2022

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study? Image credit: Lukas on Pexels. Optimize Your Layout.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Trade Press Services Newsletter

MARCH 7, 2024

In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. Benefits of Becoming an Author There are multiple benefits to being a published author, and the advantages vary depending on each author’s goals. Revenue, however, is not the only benefit.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Webbiquity

APRIL 19, 2022

Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Essentially, case studies are marketing collateral. The more impressive (while plausible) the result, the more likely the case study may convince someone to convert. Image source: Optimalworkshop.com.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. with only a handful.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Building the business case for content marketing is often a tricky proposition. Promise to build a business case and measure the ROI of content marketing. We are all tuning out advertising.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Marketing Insider Group

JANUARY 24, 2022

In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Grow your social proof with case studies. Make technical topics exciting with video.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

MARCH 4, 2024

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. Essentially, the brand-consumer relationship has moved on from a one-sided transaction to a partnership. For instance, Google’s settings allow users to toggle certain ad brand types on and off.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Marketing Insider Group

APRIL 5, 2023

Brands need to focus on creating content that feels authentic and is true to their core values and beliefs. Being “authentic” for a brand means that the brand is genuine and true to itself. It means that the brand is honest, transparent, and consistent in its values and actions. But does it make a difference?

Marketing AI 339

Marketing AI Lead Ranking Lead Scoring Copyright 339

Marketing Insider Group

SEPTEMBER 20, 2023

When you’re done reading, you’ll have an understanding of: AI’s evolution in the marketing world Top use cases for AI in marketing Types of AI marketers should know and understand How to achieve the right human/AI balance Let’s dive in. AI-driven tools, while powerful, need human oversight to ensure they align with a brand’s values.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Webbiquity

MARCH 28, 2023

The key to creating interactive content is to tie it directly to your brand, as you need it to bring in qualified traffic. It will require you to mention either a direct competitor or, at the very least, a brand that is not your own. Plus, it makes your brand more relatable, as you also showcase your customers at the same time.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

The Forward Observer

MARCH 1, 2024

A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Aberdeen

MARCH 7, 2018

The post Turning Empowered Customers into Brand Enthusiasts: A Case for Customer-Centric Corporate Strategy appeared first on Aberdeen Essentials.

Fulfillment 40

Fulfillment Customer Satisfaction Class Brand Identity 40

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Research 143

Research Loyalty Case Studies Communities 143

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. Go beyond brand health Your brand doesn’t have to be trending on social media for social listening to work.

Keywords 98

Keywords Template Analysis Barriers 98

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. AI is also helping social teams understand and respond to audiences better.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

AgencyEA

AUGUST 8, 2017

When Hostess sought to increase consumer engagement, Agency EA partnered with them to produce its largest consumer-based activation to date: #TwinkieBull. The #TwinkieBull activation took place at South by Southwest (SXSW), Austin, Texas’ formidable annual festival event.

Case Study 40

Case Study Case Studies Studies Brand Identity 40

Martech

MARCH 20, 2024

Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Work with outside experts If you’re changing the company name, work with a branding agency. People are hardwired to take action — such as buying hardware and/or software — based on how they feel. Microsoft).

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. More specifically, the brand took TikToks from a few content creators showing off the drinkware products and authentically recreated the video posts as Social CTV ads.

Barriers 127

Barriers Brand Identity Branding Content 127

Convince & Convert

APRIL 12, 2024

Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. 55% of consumers discover brands for the first time on social media, according to Sprout Social. What’s yours?

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

MARCH 5, 2024

In this case, by providing this flier, the customer could scan the QR code to schedule a call so that there would be less wait time and frustration for both the customer and the representative. A red flag However, when I scanned the QR code, I was taken to a Microsoft Office 365 Forms page with a URL and UX that weren’t Xfinity-branded.

Intent 92

Intent Phishing Barriers Vendors 92

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. In this market, the insights derived from influencer marketing case studies become invaluable. In this market, the insights derived from influencer marketing case studies become invaluable. billion by 2028. billion in 2024. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. By taking advantage of these content opportunities, your brand will be front-and-center when your prospect is looking for an answer online.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125