Digilant

JANUARY 31, 2023

Staying up-to-date on said tech improvements and consumer habits will inform advertising trends that will help your brand stay on top of the game. For example, over the past few years, more consumers have forgone their cable subscriptions and embraced streaming options through CTV and OTT.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Cable 52

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? Good job RC Culver’s!

Social Media 108

Social Media Statistics Marketing Management Ideal Customer Profiles 108

Webbiquity

JUNE 25, 2019

The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. More than 80% of brands surveyed…said their success is mostly or entirely dependent on CX.” This makes the CSR’s job just a little easier, makes customers happier, and reflects well on the brand.

Rules 229

Rules Optimization Cable Gartner 229

Digilant

JANUARY 11, 2024

5 Recommendations for Advertisers to Reach March Madness Fans and Viewers By strategically employing multiple channels, unique creative formats, and key targeting strategies, advertisers can boost brand awareness while fostering meaningful interactions and engagement among basketball fans.

Advertising Channels 59

Advertising Channels Advertisements Advertising Cable 59

Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Digilant

JANUARY 25, 2024

to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. TV households have cut the cord on cable or never had a cable subscription to begin with, with that number only projected to continue to rise. A startling 75% of these budgets, or between $7.5 At this point, more than 53% of U.S.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Marketing Insider Group

OCTOBER 20, 2020

Employees and customers alike think highly of a brand that is aligned with a cause they care about. An effective employee advocacy program ultimately results in lasting brand-customer relationships. However, it is far more difficult for brands to engage and connect with emerging customer segments and demographic groups.

Business 355

Business Work Management Correlation Cable 355

Contently

MARCH 28, 2018

Brands are hoping that VR fosters a unique, entertaining, and unforgettable experience. Here’s a closer look at what VR can and can’t do for your brand. Brands can publish 360-degree VR videos through Snapchat’s Discover channel, and since they’re not native ads, viewers can only see them by swiping up.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Navigate the Channel

OCTOBER 31, 2023

a cable railing manufacturer who focuses on the creation of innovative spaces where people live, work and play. with architectural design and build awareness of the brand among architects and designers. “It ER Marketing received the top 2023 award for the agency’s magazine print work for its client, Feeney Inc.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Cable Press 65

Sprout Social

SEPTEMBER 3, 2020

And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. The fact that you don’t have to pay-to-view is an added bonus versus old-school cable. How exactly are brands using Twitch? The good news for brands is that Twitch marketing is still sort of in its infancy.

Advertising Agencies 134

Advertising Agencies Paid Search Agency Brand Identity Branding 134

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Connect with your brand elsewhere?

Paid Search Agency 84

Paid Search Agency Ads Campaigns Cable 84

Sprout Social

FEBRUARY 8, 2024

Examining your industry peers will help you better understand your customers’ needs and brand perception. For example, you can determine how to optimize product placement by looking at how your competitors position their products through messaging, branding and packaging. What do people think about each brand and product?

SWOT 108

SWOT Comparison Peer-to-peer Analysis 108

Martech

NOVEMBER 28, 2023

AI algorithms will play an increasingly crucial role for brands in analyzing extensive data sets, enabling them to craft ad experiences that are highly targeted and personalized. This trend blurs the lines between advertising and ecommerce, making it easier for consumers to act on their impulses, which drive sales for brands.

Marketing AI 95

Marketing AI Advertisements Advertising Trends 95

Marketing Insider Group

MAY 25, 2015

Tape is used by every musician to hold their picks to their instruments or microphone stands, to fix a set list during a gig to the floor, to hold down cables, to be placed on their snare or other drums, label something on a gig bag or rack case, and so on. Aside from people and instruments, it’s tape. Source: Logo Design Guru , Forbes.

Paid Search Agency 100

Paid Search Agency Brand Identity Branding Cable 100

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube marketing has allowed many businesses to establish their brand. Many companies and brands are using YouTube as a way to promote themselves. Build your YouTube brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Digilant

FEBRUARY 2, 2024

How SPO Benefits Advertisers A key focus on transparency and optimization always nets a better experience for both brands and consumers. The shift of live sports to digital platforms Live sports are progressively moving away from traditional cable to digital platforms.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Martech

APRIL 1, 2022

The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. Plus, AVOD is a new way to reach TV viewers who don’t subscribe to cable and/or are fans of streaming CTV content.”. video viewers by 2025, or 165.4 million people.

Paid Search Agency 107

Paid Search Agency Advertising Agencies Advertisements Advertising 107

Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? No doubt, journalistic content can do amazing things for your brand. Then, you should work with your marketing team on adding more journalistic content to your mix. How Can You Start Creating More Journalistic Content?

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Martech

APRIL 18, 2023

Improving the quality of those numbers means brands are less likely to be paying for audience they aren’t getting. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% in 2021, according to a Pew survey. Also, it has opened the door to competitors. Get MarTech! In your inbox.

Cable 98

Cable Broadcasting Television marketing Guidelines 98

Porch Group Media

FEBRUARY 9, 2023

Think of linear ads as the commercials seen on traditional cable channels. Related Reading: Should Brands Invest in CTV or OTT rather than Traditional Cable TV? Reach Cord-cutters Users are cutting the cord from traditional TV or cable and opting for the freedom to watch anywhere and at any time.

Advertisements 52

Advertisements Advertising Cable ROAS 52

The Customer

SEPTEMBER 16, 2021

I think about the founding of CSG nearly 40 years ago where we were helping initially cable companies with their revenue management and billing operations. It’s become a brand thing – it’s actually the brand of the company. So thank you Alfred Binford thank you Mark Smith. Photo by Jonne Huotari on Unsplash.

Enterprise Management 97

Enterprise Management Work Management Lead Scoring Lead Ranking 97

illumin

OCTOBER 18, 2023

The future of streaming and CTV ads With the continued increase in streaming quality and availability, more users are opting to “cut the cable” and cancel their traditional TV subscriptions. And according to the The New York Times , cable subscribers have been declining at a rate of up to 5.4% a quarter.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Martech

FEBRUARY 6, 2024

Brands will use their big media ad spends as the basis for campaigns in the months ahead. Nostalgia is back for big brands This year, brands aren’t forgetting that the Super Bowl is a tradition. Nostalgia is back for big brands This year, brands aren’t forgetting that the Super Bowl is a tradition. million on X.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 115

Marketing Insider Group

MARCH 1, 2021

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. Write stories that make the customer the hero: To take advantage of content marketing’s potential, leave brand stories that make you or your products the hero behind. Keep It Credible.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Martech Advisor

MARCH 3, 2020

In the coming years, the power of brand—or lack thereof—is going to emerge as a defining factor in the streaming wars, writes, Aaron Goldman, CMO of 4C Insights. In the coming years, the power of brand—or lack thereof—is going to emerge as a defining factor in the streaming wars. What gives?

Brand Identity 72

Brand Identity Branding Curation Long Tail Marketing 72

Chris Koch

MAY 30, 2014

I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% In the U.S.,

Cable 100

Cable Television marketing Broadcasting Copyright 100

Sword and the Script | B2B

APRIL 19, 2022

There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work. Because Twitter offers PR advantages for brands willing to put in the effort. Lots of brands are doing this on LinkedIn. Consumer brands do this all the time. Get creative. Cross-talk.

PR 69

PR Twitter Brand Identity Branding 69

Salesforce Marketing Cloud

NOVEMBER 3, 2021

When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. Practically any brand offering a subscription service — from gaming platforms to music streaming to digital fitness — sees this in-and-out behavior. Buddy up with other brands.

Work Management 52

Work Management Marketing Management Cable Bundling 52

Porch Group Media

FEBRUARY 24, 2022

This transcript has been adapted from the webinar, Why Your Brand Should Invest in New Mover Marketing. Today, we’ll be discussing why your brand should invest in new mover marketing. Research has shown that over 90% of movers try new brands. Watch the full webinar here. Larisa: Good afternoon everyone. They do research.

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Planning 52

Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. As more brands pivot towards CTV, the crucial question arises: within the allocated budget, how many ads can effectively reach the target audience?

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Choozle

SEPTEMBER 22, 2021

This webinar was a Zoom presentation recorded live on Tuesday, September 28 by Megan Sullivan–Jenks, Senior Director of Brand and Marketing at Choozle, and it covers the ins and outs of what CTV is, how it works, and why it is such a big deal. A: Xfinity TV is cable. CTV has already surpassed cable in terms of households and usage.

Cable 52

Cable Ad Frequency Advertising Agencies Webinar Metrics 52

Contently

MARCH 9, 2020

That’s because the previous week, our eccentric teacher Captain Bob let me demonstrate the science by strapping two jumper cables to my eyelids and electrocuting myself in front of the entire class. ” In my content strategy work with brands, many conversations start out with the well-intentioned desire to copy brands they admire.

Storytelling 158

Storytelling Cable Class Viral Marketing 158

Content Marketing Institute

NOVEMBER 19, 2018

Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch. Jane Weedon, director of business development for Twitch, shares her insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity.

Lead Scoring 80

Lead Scoring Lead Ranking Brand Identity Branding 80

Porch Group Media

NOVEMBER 21, 2022

But the real basic definitions are linear is broadcast television and cable. Explore the latest new mover trends and learn why brands can’t afford to miss out on marketing to this lucrative segment. It’s all about digital evolution and happens so fast. So when people talk about linear, they’re usually combining those two.

First-Mover Advantage 52

First-Mover Advantage Cable Television marketing Broadcasting 52

Martech

MAY 31, 2022

Through their recommendation engine and seeing the potential to differentiate from cable by offering another way to access premium TV, Netflix had created a new game. Platforms will be tested and forced to think harder about balancing the consumer experience with brand opportunity.

Ad Frequency 104

Ad Frequency Cable Paid Search Agency Differentiation 104

Digilant

JANUARY 3, 2023

Consumers expect a seamless brand experience across all channels. Advertisements are a valuable asset in any marketer’s toolbox, allowing consumers to gain knowledge of a brand or product or find solutions to their pain points. Think Spotify rather than radio, Hulu rather than cable TV, and TikTok rather than Facebook.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Optimization 52