Marketing Insider Group

JANUARY 24, 2022

In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Topics covered in SaaS content are often technical. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Go Beyond SEO

APRIL 16, 2024

Your website serves as a virtual storefront, representing your brand and attracting potential customers. It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads. A well-designed website can attract more customers and generate leads for your business.

Design 78

Design Marketing Websites Effectiveness Lead Ranking 78

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. in 5 years Source: Wistia That’s because 91% of consumers want to see more online video content from brands. It’s no secret that video has taken over the world of digital marketing.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

NuSpark Consulting

FEBRUARY 13, 2023

Trust plays a crucial role in generating leads and sales for businesses of all kinds. When potential customers trust a brand, they are more likely to take the next step and make a customer or sale. Enhances reputation: A trustworthy brand has a strong reputation, which can attract new customers and increase sales.

Generation 130

Generation Lead Ranking Lead Scoring Privacy Policies 130

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 99

Marketing AI SEO Lead Ranking Lead Scoring 99

Go Beyond SEO

APRIL 23, 2024

Welcome to our comprehensive guide on effective pest control lead generation strategies. As the industry continues to evolve, it’s crucial to stay ahead of the competition and implement innovative techniques to generate quality leads for your business. If you landed here seeking lead generation services – Contact us here !

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads.

Social Media 157

Social Media SEO Cost Per Click Media 157

Marketri

APRIL 18, 2024

Instant results almost never happen in marketing unless a company already has established brand messaging, a strong brand identity, an effective website, and a solid marketing strategy in place. There are no shortcuts when building an impactful marketing program. A strong brand identity attracts the right customers.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Planning Marketing & Strategy 62

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

Social Media 117

Social Media Trends Media B2B 117

Launch Marketing

NOVEMBER 15, 2023

Video Is the Key to Social Media Marketing Strategy Success 93% of social media marketers emphasize video as a crucial element in their strategies , especially favoring short-form content, which users find 2.5 Recent research shows that it produces 20 times more engagement than LinkedIn for B2B brands.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Martech

APRIL 10, 2024

User-friendliness should be the cornerstone of every martech product. Design with empathy, prioritize intuitive interfaces and focus on enhancing the user experience, not hindering it. The spark before the flame: Building martech with a heart It all begins with a spark — a yearning to help businesses not merely sell but connect.

Work Management 112

Work Management Marketing Management Product Differentiation 112

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. Investing in your current audience leads to building trust with them, as well as prospective customers. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

The Marketing Blender

MARCH 22, 2024

It requires building strong relationships with potential business clients, understanding their specific needs and pain points, and tailoring marketing strategies to address those concerns effectively. Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Martech

APRIL 9, 2024

First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. This leads to customer trust, as well as compliance with privacy regulations. Open the report What is first-party data advertising?

Paid Search Agency 110

Paid Search Agency Features Personalization Ads 110

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. UGC leverages the voices and experiences of real people to promote your brand. Awareness Beyond trust, UGC can also increase brand awareness and reach.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Navigate the Channel

JANUARY 8, 2024

Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world. In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Heinz Marketing

APRIL 19, 2024

Increased Lifetime Value (LTV): Retained customers are more likely to make repeat purchases, spend more per transaction, and become brand advocates, ultimately leading to a higher LTV. Then, that information is handed off to your sales team so they know to demonstrate your product’s most valuable features for each user.

Lead Ranking 59

Lead Ranking Lead Scoring Acquisitions B2B Marketing 59

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. This holds true for manufacturers as well, who can leverage social media platforms to increase brand visibility, engage customers, and drive business growth.

Social Media 78

Social Media Media Brand Identity Branding 78

Contently

MARCH 23, 2023

These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. Instead, it’s a growing channel that builds brand credibility.

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131

Martech

FEBRUARY 9, 2024

These days, there’s a significant user shift towards smaller, more private groups known as micro-communities, which add a new dimension to the internet-as-a-city analogy. For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space?

Communities 116

Communities Top of Funnel Word of Mouth Enterprise Management 116

Velocity Partners

MARCH 13, 2024

Even the pages that get that sweet search love aren’t doing brands a lot of good — often because they’re not optimized for terms that matter to qualified buyers. (So Sure, generative AI tools like ChatGPT can produce decent aggregations of other people’s knowledge — about as well as most junior writers or interns. It’s a problem.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

ClearVoice

SEPTEMBER 22, 2023

Want to use content created by users (UGC) in your curation strategy? Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal customers. It’s content created by others—not the brand. You already have UGC!

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

The Lead Agency

APRIL 2, 2024

It added another acronym to its content guidelines, cutting AI-generated content at the knees and once again redefining what “quality content” looks like online. Experience: While this sounds a lot like expertise, experience is the one that helps to flush out AI-generated content. Then Google did what Google does best.

Lead Ranking 118

Lead Ranking Lead Scoring SEO B2B 118

Launch Marketing

APRIL 10, 2024

89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Kickstart your lead generation with the power of digital marketing. Grows Brand Awareness There is no doubt that social media has a broad reach. User-Generated Content.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Do not try to fit this sprawling generation into a one-size-fits-all box. Outnumber other generations on Amazon. This is especially true in large urban centers.

Planning 59

Planning Paid Search Agency Marketing Management Digital Marketing Funnels 59

Convince & Convert

DECEMBER 6, 2023

They need brands to provide quick and effective solutions to their problems. 51% of Memorable Brands Respond to Customers According to the 2023 Sprout Social Index, over 50% of brands that stand out on social media respond to their customers. Jay Baer created a brand-new report of this key data.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Navigate the Channel

DECEMBER 15, 2023

Enhanced Brand Visibility : Effective content marketing can significantly boost your brand’s visibility in search engine results and across various online platforms. Lead Generation : High-quality content can attract leads and potential customers, nurturing them through the buyer’s journey.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. Let’s take a detailed look at why content marketing is important for B2B brands and how you can get the most from your content strategy. This update from Google is incredibly good news for B2B brands, because helpful B2B content is also intent-qualified content.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Salesforce Marketing Cloud

JANUARY 29, 2024

If you build it, they will come. However, building a strong list takes a smart strategy, the right tools and good execution. Let’s break down the basics of email list building: why you should be doing it and how to get started. Why is building an email list important? Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

NOVEMBER 2, 2023

Now, we must break through the content produced by start-ups, online media publications, affiliates and even user-generated content. Agile start-ups and online publishers are pirating attention away from global brands by creating more engaging, resourceful and user-focused content.

Brand Identity 124

Brand Identity Branding Work Management Marketing Management 124

Top Rank Marketing

DECEMBER 11, 2023

Search engine optimization (SEO) is a long-term approach aimed at improving your website’s visibility in search engine results with a focus on attracting organic traffic with high-quality content, on-page optimization, and link building. This leads to higher user satisfaction and likelihood of conversions.

Paid Search Agency 107

Paid Search Agency SEO Allocation Google 107

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. Low brand awareness of suppliers: Potential customers may be unfamiliar with smaller or specialized suppliers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Contently

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions.

Top of Funnel 148

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 148

Top Rank Marketing

MARCH 25, 2024

Even as brands rightfully embrace the humanity of professional audiences, it still must be acknowledged that buyers in B2B experience contrasting motivations, challenges and dynamics in their journeys compared to consumers. Build topical authority to establish your expertise. Put user value at the center of your B2B SEO content.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106