article thumbnail

Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. Of course, most brands will choose a combination of several of these methods. When implemented properly, content marketing offers a higher ROI than PPC in the long-term.

article thumbnail

Paid Media Ad Strategies for the 4 Most Common Marketing Priorities

SmartBug Media

Paid media and inbound marketing are often considered at odds or even opposite approaches to marketing. In fact, no intelligent inbound marketing plan is truly complete without the right paid media ad strategy. What Is Paid Media Advertising?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build Brand Recognition with Content

DivvyHQ

Are you looking to expand your brand into new markets? Content marketing is a great way to increase brand recognition and build trust with your target audience.

Brand 79
article thumbnail

17 Best Paid Media Tools for Marketers

Single Grain

The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools?

article thumbnail

Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging.

article thumbnail

The Ultimate Guide to Paid Content Marketing

Marketing Insider Group

Congrats, your content marketing efforts have been implemented and you have a steady stream of content in the pipeline. But what if I told you there’s a way to give your content marketing a little boost in views and engagement? Enter: paid content marketing.

article thumbnail

Organic Search vs. Paid Search: Which is Better?

Marketing Insider Group

Organic search vs. paid search — it’s an ongoing debate in the digital marketing community. And which should brands pursue as part of their strategy? And actually, the right answer for most brands is usually both. Organic search. Paid Search.

Search 254
article thumbnail

How To Cut Your Paid Advertising in Half and Boost Revenue

Marketing Insider Group

Advertising is expensive. Basically, throwing money at your advertising efforts isn’t always the ideal strategy. In fact, you don’t have to throw the whole bank at your advertising investments, you just need to know where to put your resources. How’s your social media presence?

article thumbnail

Resources for social media advertising & paid social

Sprout Social

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Paid social media strategies help with exactly that.

article thumbnail

Aligning Paid & Organic Search Campaigns

seo.co

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. Search Engine Optimization. SEO also gives you more coverage than paid ads.

article thumbnail

What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Each type of media has its place in the lead generation process.

article thumbnail

How to Build a Paid Media Strategy in a Down Economy

Metadata

Based on Silvio Perez’s DEMAND session: “Building a Paid Media Strategy in a Down Economy.” Was Sun Tzu, the famed Chinese military general and author of The Art of War , talking about paid media strategies when he said, “In the midst of chaos, there is also opportunity?”

article thumbnail

Best Paid Social Media Agency: Top 5 Choices in 2022

Single Grain

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes.

article thumbnail

The Best Paid Media Dashboards for Measuring Success

Lake One

Paid media dashboards are a critical tool to utilize in your marketing efforts if you aren’t already. Dashboards help you make quicker decisions, increase sales, reduce costs per acquisition (CPA), improve conversions, create engagement, and increase brand value.

CPA 52
article thumbnail

Is Paid Search Part of Marketing?

Biznology

Is paid search part of marketing? Vic Drabicky clearly feels it’s the latter, boldly proclaiming on Marketing Land , “Today, the marketing aspects are all but gone from paid search.” ” He builds on this theme, noting, “We have automated, generic, blanket listings that are quite often less creative and targeted than yellow page listings. Is paid search part of marketing?

Search 138
article thumbnail

112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. You can add as many callouts as you want but usually, 4 or 6 will show in a single ad. Build A Better Business.

article thumbnail

Paid Search Glossary & Tips On Getting Started With Google Ads

SmartBug Media

Google Ads is Google’s advertising platform and the largest ad platform on the internet. If you want to build your brand message and promote your business, you need paid media to be a strong component of your marketing budget. Google Ads allows your business to skip the period of waiting for your website to move up in the organic search rankings. Enter the solution: paid search. Top Tools for Google Ads Success.

article thumbnail

How to Create a Paid Social Strategy That Converts

SmartBug Media

Have you ever scrolled through social media and noticed that the pair of shoes you were looking at yesterday is now an ad on your feed? Brands are using social media in both an organic and a paid way, to promote brand awareness as well as their products and services.

article thumbnail

Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script

I know, I know, it’s got a circular shape in there that’s suggestive of integration, but I’ve never been able to get past the order of the words: paid, earned, shared, owned. And it’s not instructive for setting priorities in marketing. Earned – media or influencer relations.

Order 124
article thumbnail

How Businesses Are Using TikTok to Build Buzz and Drive Sales

DivvyHQ

TikTok has been one of the most talked-about social media apps of the last two years. As its popularity grows, many brands are contemplating how the platform is impacting culture and driving awareness for other brands.

Buzz 76
article thumbnail

The Best Tactics for Using Paid Social Media for Travel Advertising Success

Digilant

When it comes to the best travel advertising platforms, social media is at the top of the list in the new digital age. However, advertisers will face challenges using organic posts alone to drive conversions, promote new deals, or generate leads. Vary up your paid posts.

Tactics 83
article thumbnail

Five Whys of Digital Marketing

Webbiquity

Here’s an example of one possible (and common) scenario to show how the application of the five whys might play out in digital marketing. There could be any number of reasons, from finance or investment decisions to competitive developments or changes in the market.

article thumbnail

How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? So why aren’t your ads performing as well as you’d expect? Here’s how you can produce Facebook mobile video ads like a pro. 6 Facebook Ad Hacks Crushing It Today.

article thumbnail

Which Paid Media Channels Are Best for My Business [During a Crisis]?

SmartBug Media

Deciding where to invest your business’s media dollars is never easy. Now, in the middle of a health and financial crisis, it’s harder than ever to choose the right paid media investments. Why Tap into Paid Media Channels During a Crisis? Microsoft Advertising.

article thumbnail

What Is Paid Advertising?

ClearVoice

What is paid advertising? Paid advertising is just what it sounds like: ads that you pay to place. In exchange for a fee, you can advertise your business in prime spaces. Why paid advertising? Types of paid advertising.

article thumbnail

Paid Search Basics for B2B Marketers

Launch Marketing

When it’s developed, monitored and managed properly, paid search can be a critical component of the success of any integrated marketing campaign. To get you started on beginning a paid search campaign, we cover some of the basics.

article thumbnail

The Ultimate Guide To All Types Of Videos And When To Use Them

DivvyHQ

Using video as a marketing tool to build your brand is a smart, effective, and compelling tactic. But as with any form of content, there are different types of videos that are best used in certain situations, or in specific phases of your marketing and sales funnel.

Video 109
article thumbnail

Guide to mobile advertising: Types of ads and main platforms

ClickZ

With the growth in adoption of smartphones, consumers are also increasingly getting glued to their mobile devices more than ever, this has led to mobile marketing becoming a mainstay of the online advertising sector. Thereby, also taking up an increasing portion of organizational marketing spend, too. Research reports have also shown that marketing organizations have also started spending 22% of their budget on mobile marketing. Why mobile advertising?

article thumbnail

10 Content Marketing Tips for Brands

Marketing Insider Group

Content marketing is the driving factor in your website’s traffic. By writing quality content and publishing consistently, you can slash your ad spending numbers and raise conversions. Some studies suggest digital ad spending will soar to $242.80 Content Marketing

article thumbnail

Leveraging Paid Search Insights to Optimize Other Advertising Channels

QuanticMind

Over the last decade, there has been an extraordinary growth of technology that empowers marketers to collect and then leverage troves of data across each of the varying stages of their buying cycle. The times of mass broadcasting and throwing a blanket over consumers have long since disappeared, with sophisticated tools paving the way for marketers to continue to reach a wide audience, yet now with pinpoint precision. Paid Search Insights – Wrapping Up.

article thumbnail

3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. 3 major reasons to use paid social ads. The best platforms for paid social ads.

article thumbnail

B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. LinkedIn has incredible ad targeting for B2B brands.

article thumbnail

10 Things You Should Know as a Paid Search Newbie

Fathom

Within an account you can serve your customers different ad types on the two main networks: the search network and the display network. The search network includes Google search and other sites that show AdWords ads based on search results and are text ads. For each business you serve, all of the paid search efforts should be consolidated under one account. In each account, you can have campaigns and ad groups. Ad Extensions.

article thumbnail

5 Effective Paid Strategies for B2B eCommerce Companies

KoMarketing Associates

With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand. In this post, we will be discussing 5 paid strategies B2B companies can use to improve ecommerce sales. Set Up Google Shopping Ads.

Ecommerce 193
article thumbnail

PESO Model for PR: Paid, Earned, Shared, Owned Media

Brandpoint

PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Over a decade ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising. Earned media was the primary focus of PR. Shared and owned media was the primary focus of … no one. But today, there is (and should be) little distinction between media types. Owned Media. What is owned media?

article thumbnail

8 Google Ads Hacks Every Marketer Must Know

Spiralytics

Successful online ads target a specific audience – at the right time, in the right place. But how can you set up a marketing campaign that does just that? And Google Ads is one of the leading tools to drive such success.But using Google Ads is not easy.

Ads 96
article thumbnail

6 Benefits of Using Paid Social Media

Sharpspring

As you look at your overall marketing strategy, it shouldn’t come as a surprise that social media is here to stay. You likely already have a business page on Facebook (and other social media channels) and might be doing a great job of maintaining an organic content calendar. However, these efforts likely aren’t delivering the number of qualified leads and sales you need to meet your marketing goals. Paid Social Media Has a Low Cost of Entry.

article thumbnail

Build your brand (for free)

Biznology

I also have search locked down. It’s not the result of being on the web since 1993 either, it’s because I keep a core business and do just about everything else to build my reputation, to build my name recognition, to build my brand, and to really let the world know not only what I am selling but what I actually know and can do. So, 80% of my content is reusable once I have done the first one of each.

Brand 170
article thumbnail

Business Facts To Inspire Your Marketing

Marketing Insider Group

But no function has been more disrupted more than marketing. Unfortunately, too many fall into the trap of hiring eager social media managers, creative branding and ad agencies, and wasting their precious dollars on chasing uninterested and tired eye balls.

article thumbnail

Effective types of native advertising for small businesses

Biznology

Not many small businesses currently take advantage of native advertising , so the small businesses that do gain a significant advantage over the competition. Native advertising is advertising that looks like the rest of the content on a page, even though it’s promoted and paid for. If you own a small business and haven’t looked into native advertising, now is the time to start. Use existing content to create promoted posts.