ClearVoice

SEPTEMBER 20, 2021

During our hashtag series, we’ve discussed the history of hashtags and the effectiveness of using them in your content on various platforms for amplified visibility, organic discovery, and aligning with other like-minded users. Similar to the others, hashtags on Facebook are great for adding reach to your content organically.

Facebook 98

Facebook Practices Best Practices Privacy 98

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. LinkedIn offers the most comprehensive amount of customer information – making it the most essential B2B social selling platform. Build relationships. Find the right people.

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. Your profile bio is prime real estate for building credibility and optimizing your searchability across platforms. Make your brand easier to find (via search).

Social Media 90

Social Media Brand Identity Branding Media 90

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. Even though every B2B brand is unique, social selling can be a powerful tool for virtually any kind of business. This score is based on four components: Establishing a professional brand through your LinkedIn profile.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

EveryoneSocial

JULY 14, 2022

We gathered several social selling examples to illustrate the power of leveraging your social networks to attract prospects and build relationships with potential customers. Create an optimized profile that instills confidence. This goes for all your social media profiles, especially LinkedIn. Introduce yourself.

Examples 98

Examples Ideal Customer Profiles Profiling Linkedin 98

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Instead of going about it the “traditional” way, brands can use influencer marketing tools to reach their goals faster.

Marketing Budget 111

Marketing Budget Budget Programs Enterprise Management Work Management 111

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

Communities 121

Communities Ad Building Brand Identity Branding 121

Sprout Social

MAY 11, 2021

The good news is that optimizing your social presence doesn’t mean sacrificing your brand’s voice and creativity. In this guide, we’ll break down some easy social optimization techniques for brands big and small. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness).

Social Media 130

Social Media Optimization Media Marketing & Strategy 130

Sprout Social

SEPTEMBER 30, 2020

You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. Gain valuable customer insights. And for businesses, these conversations can prove to be a valuable source of customer insights. Build brand personality and awareness.

Twitter 139

Twitter Business Paid Search Agency Communities 139

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. It does NOT mean cookie-cutter buyer persona profiling. ?It

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out.

Curation 139

Curation Content Social Media Custom Publishing 139

Optinmonster

NOVEMBER 3, 2021

Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Only 13% say content from a brand is impactful.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Marketing Insider Group

SEPTEMBER 16, 2019

You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. Do you want to raise brand awareness and forge partnerships with others in the industry? If you’re running a paid event, ideally you’ll want ticket sales to at least cover your costs. Drive more sales and conversions?

Planning 225

Planning Marketing Plans Work Management Marketing Management 225

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. That’s because short videos are the perfect way to build brand awareness and educate customers without losing their attention. Here’s a quick rundown of the types of videos that are popular on TikTok: Hashtag challenges.

Video Marketing 120

Video Marketing Best Practices Cross-Selling Social Media 120

Sprout Social

FEBRUARY 8, 2021

Profile Performance Report. Maintaining a pulse on all of your brand’s social profiles is a must in order to ensure you reach your goals and better understand all of your social efforts. Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram.

Social Media 128

Social Media Media Paid Social Agency Ideal Customer Profiles 128

Sprout Social

JUNE 9, 2022

It inspires purchase decisions, helps with product research and gets consumers closer to brands. But, perhaps most importantly: The majority of TikTok users feel closer to brands that are creating authentic and human content on the platform. Step 2: Open the app on your phone and tap on the “Profile” button.

Ideal Customer Profiles 132

Ideal Customer Profiles Video Marketing Custom Publishing Social Media 132

Sprout Social

FEBRUARY 23, 2022

It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Why Instagram shopping should be a top priority for ecommerce brands. The setup of the Shops platform is straightforward for both business owners and customers alike. Turn your followers into customers faster. Collections.

Ideal Customer Profiles 128

Ideal Customer Profiles eCommerce Top of Funnel Tagging 128

Webbiquity

NOVEMBER 27, 2018

” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. So, there’s hope.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

ClearVoice

MARCH 7, 2020

Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. Brand Advocate – A brand advocate is a brand-loyal individual with less than 1,000 followers. A brand advocate can also be considered a nano influencer.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. Let’s dive into some of the benefits of social selling so you can take advantage of your own brand.

Tips 131

Tips Ideal Customer Profiles Work Management Marketing Management 131

Strategic-IC

JANUARY 13, 2021

Because 97% of buyers are turning to social media to research brands before buying. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. It is not : • A means to spam your potential customers? •

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Ideal Customer Profiles 135

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 135

Zoominfo

AUGUST 26, 2019

You’ve heard it before and we’ll say it again: It’s more cost-efficient to retain existing customers than it is to acquire new customers. This statement pops up during every conversation about customer retention for one simple reason— it’s true. Customers buy — and continue to buy — from brands they’re emotionally connected to.

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Why would you want to actually invest the time in creating a profile and content for the platform? is free to use.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

TrustRadius Marketing

MARCH 2, 2022

Responding to messages is key for building those personal relationships your customers want. The $49/month tier allows one user to schedule posts and respond to messages across up to ten different social profiles. You’ll also have a desktop view where you can quickly see how your profile looks on each social media network.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Golden Spiral

SEPTEMBER 10, 2021

Hashtag Wisely. Buffer found that for B2B companies, 16–25 words is the ideal length. Include companies on your client and target lists or tag a user group where your customers and potentials hang out. Hashtag Wisely. Include two or three hashtags. Make sure those hashtags are gaining traction with users.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Financial services that don’t exist on social media are losing out on valuable opportunities to engage with potential customers. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

KoMarketing Associates

JULY 31, 2014

One such location is in your competitors’ Twitter profiles. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Contaxio’s Twitter Explorer for known profile history. Suggested Tools.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

Directive Agency

APRIL 26, 2023

Start hitting your marketing goals with a Customer Generation approach to producing content that brings views, engagement, and followers. Therefore, before you flood your audience with 5 tests a day, consider taking a step back to focus on only creating content for your ideal customers. View the post on LinkedIn.

Linkedin 52

Linkedin Demand Generation Content Paid Search Agency 52

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. Not every marketing message can be condensed to 140 characters. And it doesn’t cost a thing.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Sprout Social

AUGUST 8, 2019

If you’ve recently joined the visual-first hordes of Instagram to generate awareness and recognition for your brand, then there’s a good chance you’ve found yourself hoping for a spot on the Explore Page. Why the Instagram Explore Page matters to your brand. That means that you instantly expand your potential market.

User-Generated Content 92

User-Generated Content Tagging Cross-Selling Social Media 92

Magisto

JULY 28, 2019

With more than a billion unique users active each month, Instagram is a wonderful platform to consider for advertising your brand or company. Here is a list of what you need to know to get started using Instagram for your business: Switch to a business profile. Optimize your profile. Use hashtags. With more than 4.2

Business 75

Business Ideal Customer Profiles Profiling Social Media 75

Brandpoint

JUNE 1, 2022

Brand awareness is how familiar people are with your brand, as well as the products or features that distinguish your company from competitors. It’s crucial for getting your brand’s name out there, growing your audience and earning loyal customers or followers. My Level One brand awareness tactics are: 1.

Ideal Customer Profiles 77

Ideal Customer Profiles Brand Identity Branding Planning 77

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product. Its goal is to get the potential customers excited about buying your product.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

MARCH 19, 2018

To truly set yourself apart from the other brands competing for attention, you’ve got to supplement your Instagram game with some extra apps. You might not be able to reach all 500 million potential customers, but you’ll be able to reach the ones that matter most to your brand. Get Instant Likes and Hashtags. Price: Free.

Pricing 101

Pricing Price Tagging Analytics 101

ConvertKit

AUGUST 7, 2020

Organic growth—building a community of followers on Instagram without paying for adverts or sponsorships—is far more sustainable in the long run. With over 200 million Instagram users visiting at least one business profile daily , you'll face a lot of competition. But these days, growing an organic following isn't so easy.

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Scoop.it

AUGUST 3, 2021

By sharing, commenting, or referencing existing content from relevant and popular sources, small businesses have an opportunity of building trust with their audience and generating a greater level of credibility. The best way of building your brand is to get ahead of the curve and gain an eye for content that has the potential to go viral.

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104