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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

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How You Can Give Consumers More Choice in Advertising

Marketing Insider Group

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. Essentially, the brand-consumer relationship has moved on from a one-sided transaction to a partnership. For instance, when a customer completes a survey, the results are zero-party data.

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How Content Marketing Builds Trust

Marketing Insider Group

Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. The top five brands for 2019 were: Whole Foods. Weight Watchers. Trader Joe’s.

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How to Make a Splash with a New-to-the-World Website

Webbiquity

There can be many reasons to build and launch a completely new-to-the-world website. But how can you make the most of it, quickly driving traffic and building an audience? It takes time to build brand awareness and visibility in organic search for brand new websites. Here are nine helpful strategies.

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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads.

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The Can’t-Miss List of Video Marketing Statistics (with Sources)

Marketing Insider Group

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. in 5 years Source: Wistia That’s because 91% of consumers want to see more online video content from brands. It’s no secret that video has taken over the world of digital marketing.

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Your Complete LinkedIn Marketing Strategy

Marketing Insider Group

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Start by sharing it with your employees.

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