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Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI

Animalz blog

“If you build it, they will come” is a classic startup mistake. It’s the belief that customers will find your great product without a distribution strategy. We pour ourselves into crafting a perfect piece, hit publish, and hope for the best. Where’s Your Ideal Customer? Sometimes they do.

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How Brands Can Build Trust Through Transparency

Brandpoint

Over the past few years, we’ve seen a switch to brand activism, where brands are taking a vested interest in the world around them by funding causes that coincide with their mission statements, encouraging their employees to volunteer and making donations to nonprofits. You can also go to your customers for feedback.

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3 pro tips: How to build brand awareness with ads in email

Liveintent

Here are three data-backed ways to build brand awareness with ads in email. That means brands need to be sure they’re designing mobile-responsive ad creatives and landing pages. This way, customers can move seamlessly throughout the buyer journey — from open to click to purchase — and enjoy intuitive experiences.

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Report: Marketers Now Leveraging Video Marketing to Resolve Pain Points

KoMarketing Associates

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. Most respondents (30%) claimed that video marketing solves their customer acquisition problems, while 24% pointed to product experience.

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How to Distribute Your Content Effectively

BenchmarkONE

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Why Distributing Your Content is Essential for Success.

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Top Content Marketing Questions Answered

Marketing Insider Group

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. In effect, we’ve all become a little more human.

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Stop making content distribution an afterthought

MKT1

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. In fact, content distribution is so hard and mysterious that many people just write content and then don’t even bother to distribute it.