Marketing Insider Group

JANUARY 30, 2019

If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition. The post Leveraging Happy Customers To Promote Your Brand appeared first on Marketing Insider Group.

Promotion 161

Promotion Brand Identity Branding User-Generated Content 161

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Zoominfo

SEPTEMBER 30, 2020

The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). The Rise of the Brand Ambassador.

Brand Identity 246

Brand Identity Branding Zoominfo Loyalty 246

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. In marketing, storytelling involves creating a narrative around a brand in order to engage customers, evoke emotions, and inspire action.

Storytelling 222

Storytelling Brand Identity Branding Paid Search Agency 222

Marketing Insider Group

JANUARY 30, 2019

If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition. The post How to Leverage Happy Customers To Promote Your Brand appeared first on Marketing Insider Group.

Promotion 178

Promotion Brand Identity Branding User-Generated Content 178

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Biznology

JUNE 7, 2018

Promotional products might seem old school, but they are still one of the most successful advertising methods available. Even with all of the modern and digital advancements, you can (and should) use promotional products to assist with your current marketing strategy to help your branding efforts. About Promotional Products.

Promotion 168

Promotion Design Product Brand Identity 168

Marketing Craftmanship

FEBRUARY 21, 2023

The Alternative to Traditional Thought Leadership The underlying assumption of “Enlightened” thought leadership is that managing the conversation (on any topic) by showcasing respected, credible 3rd parties is far more effective than promoting your own, your client’s, or your company’s opinions and insights. Hands down.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Scoop.it

JANUARY 12, 2023

In this post, we’ll discuss some of the most effective ways to promote your brand to make all these happen. To start promoting your brand on Facebook , the first thing you need to do is signup for a business page on FB. All of this will help you stand out and carve out a personality for your brand.

Promotion 86

Promotion Facebook Tips Brand Identity 86

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right? In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.”

Trends 144

Trends Lead Scoring Lead Ranking Brand Identity 144

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Brand Identity 102

Brand Identity Branding Advertising Agencies Paid Search Agency 102

Marketing Insider Group

MARCH 24, 2021

With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ? Brand storytelling uses narrative formats to create emotional connections with audiences. What Is Brand Storytelling? Quick Takeaways.

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Brand Identity 111

Brand Identity Branding Advertising Agencies Cross-Selling 111

The Marketing Blender

JANUARY 17, 2024

There’s a lot of confusion around employer branding, talent branding, and even culture branding in today’s B2B world. ALL of these terms are pointing to the same thing, which is how your brand is perceived by YOUR PEOPLE. The audience for all these forms of branding is your current and future team members.

Brand Identity 52

Brand Identity Branding High Quality Lead B2B Marketing 52

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Webinars provide a platform for real-time interaction between your brand and its audience.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 127

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 127

Martech

MARCH 15, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. How it works. Get MarTech!

Linkedin 80

Linkedin Organization B2B Thought Leadership Brand Identity 80

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. There is a time and place for brands to tell their own stories and showcase their value props for the world to see. Your company should promote your story and humble beginnings on your “About Us” page. Never Nike.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Trade Press Services

JANUARY 29, 2024

A brand’s success depends on its reputation, visibility, credibility and even popularity. But simply promoting a brand is not enough. That’s where a brand ambassador strategy can make a big difference. What Are Brand Ambassadors?

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Brand Identity Branding 119

Martech

JANUARY 25, 2024

Yet, that’s how many brands approach marketing. What’s your biggest fear about your brand? Uncomfortable questions, unexpected answers: The marketer’s quest for meaning These questions may be uncomfortable, but they reveal the truth and help connect a brand with its audience. Absurd, right?

Intent 118

Intent Brand Identity Branding Paid Search Agency 118

Stevens & Tate

OCTOBER 26, 2023

In today’s competitive marketplace, establishing a strong brand identity is essential for businesses looking to stand out and connect with their target audience. One powerful tool that can help achieve this is story branding. Successful brand stories also incorporate emotional appeals, authenticity, and a sense of purpose.

Brand Identity 80

Brand Identity Branding Marketing Management Advertising Agencies 80

Sprout Social

FEBRUARY 7, 2024

TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature!

Paid Content 118

Paid Content Promotion Budget Programs Copyright 118

Contently

NOVEMBER 3, 2021

MBLM’s Brand Intimacy COVID Update , released in late September as a followup to its 2020 study, reveals how 100 brands across 10 industries have fared over the past year of the pandemic in creating (or maintaining) intimacy with their customers in the U.S. Brand intimacy on the rise. Now we just do them much more.

Brand Identity 147

Brand Identity Branding Lead Scoring Lead Ranking 147

Spiralytics

MARCH 29, 2023

Social media marketing is the reason for the success of many new brands. Now, almost every brand uses social media marketing to increase their reach and nourish their relationship with their existing customers. Why Should Brands Prioritize Facebook Reels? One such feature that Facebook has launched is Reels.

Facebook 116

Facebook Brand Identity Branding Social Media 116

Navigate the Channel

OCTOBER 18, 2023

Increasing your brand’s awareness is the goal of any marketing strategy. The following brand awareness tips are those that are easy to implement right aware. Content That is Sharable and Valuable Making content that is both sharable and valuable is at the heart of any brand awareness strategy.

Tips 65

Tips Brand Identity Branding Social Media 65

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. This holds true for manufacturers as well, who can leverage social media platforms to increase brand visibility, engage customers, and drive business growth.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

CMSWire

FEBRUARY 21, 2024

How you can unlock brand growth with key customer advocacy strategies. What your customers have to say matters. Continue reading.

Loyalty 121

Loyalty Brand Identity Branding Promotion 121

Scoop.it

MARCH 14, 2024

Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Martech

FEBRUARY 15, 2024

Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. This guide walks you through key steps to lead a seamless brand integration.

Work Management 90

Work Management Brand Identity Branding Marketing Management 90

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 128

Brand Identity Branding Word of Mouth Social Media 128

Stevens & Tate

DECEMBER 2, 2022

On the one hand your potential buyers become aware they have a problem that needs a solution, and on the other you as a marketer must boost brand awareness in order for them to find you, your content, and consequentially your products or services. Brand awareness deals, in large part, with how familiar your customers are with your brand.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

Hubspot

MAY 25, 2021

In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is often the deciding factor for consumers making purchasing decisions.

Brand Identity 101

Brand Identity Branding Peer-to-peer Word of Mouth 101

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right? In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.”

Trends 78

Trends Lead Scoring Lead Ranking Brand Identity 78

The Marketing Blender

JANUARY 23, 2024

In the competitive job market of today, employer branding has become a critical component in attracting and retaining top talent. Employer branding is the image or perception of your company as a great place to work in the minds of current employees and active and passive job seekers.

Brand Identity 52

Brand Identity Branding High Quality Lead Sales Qualified Leads 52