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How to Build a Digital Product Brand That Lasts

Webbiquity

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences.

Brand 206
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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Here are six sure-fire customer relationship strategies to help build long-term brand loyalty.

Loyalty 226
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How to Build Brand Recognition with Content

DivvyHQ

Are you looking to expand your brand into new markets? Content marketing is a great way to increase brand recognition and build trust with your target audience. Check out our latest article for tips on how to get started!

Brand 78
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5 Ways B2B Companies Can Build Brand Trust

Marketing Insider Group

While tried-and true-marketing tactics can be a piece of the puzzle, building trust goes far beyond running ads and emailing leads. The 2022 B2B Trusted Brands Report shows that the most trusted brands are all technology-focused, but that doesn’t mean other types of businesses can’t take note.

Trust 285
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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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Brand Building for Professional Services Firms

Hinge Marketing

Build your brand and you will build your business. That is the promise of brand building. In this post we’ll explore that promise and explain how to go about building your professional services firm’s brand, step by step. Brand Building Defined.

Service 105
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Redefining Branding in The Digital Age

Webbiquity

Whatever you learned about the definition of “branding” in your marketing courses is wrong. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. The F our Pillars of Branding in the Digital A ge.

Aging 246
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Is Brand Building Becoming Cool in Marketing Again?

Sword and the Script

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”.

Brand 145
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Five Brand Building Tips for B2B Businesses

Webbiquity

Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. Build your own online platform.

Build 184
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Six Tips for Building Trust and Humanizing Your Brand

Webbiquity

In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. That there are real humans with ethics and genuine feelings behind the brand? Build a community.

Trust 167
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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.

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Developing a Brand Strategy – Brand Building 101

Sharpspring

It sounds obvious, but there is a lot more to developing an effective brand strategy than simply designing a logo and posting on social media now and then. True brand development is crucial for your company to not just survive but thrive in today’s business landscape.

Brand 69
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The No-BS Guide to Building a Bold Brand Personality

DivvyHQ

Does your brand have a personality? While many would think that enterprise brands should keep their voice and tone buttoned-up and professional, that’s actually not the case. If you’re ready to build or reshape your company as a bold brand, check out our latest guide.

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Building links for big brands

Biznology

A link campaign for a major brand will be quite different than a link building project for a smaller local store, or even an emerging mid-market company. While the power of a large, established brand can offer distinct advantages, there are also a number of complications that come with building links for enterprise-level businesses. Building links for big brands requires a different approach to be successful. Brand Assimilation.

Link 144
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Brand consistency: what is it and how to build a strong brand

RockContent

Good marketing work is essential for companies to achieve an important goal when exploring their image in the market: brand consistency. It allows the brand’s audience to recognize its characteristics more in each campaign. What can brand consistency provide?

Brand 218
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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Building Trust.

Help 285
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6 Signs Your B2B Brand Needs a Refresh

Marketing Insider Group

Coca-Cola spends an average of $4 billion on branding each year. We see thousands of ads, brands, logos, and headlines a day, making it hard for businesses to stand out and consumers to make decisions. Branding encapsulates the entire personality and identity of a company.

Brand 285
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How To Build A Community of Brand Advocates

Influitive

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

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The Ultimate Guide to Brand Building for Startups

Marketing Insider Group

But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup. You must maximize your brand storytelling by ensuring consistent character and feel in everything you produce. Quick Takeaways : You are your brand.

Startup 285
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The Marketer's Guide to Surviving Black Friday & Cyber Monday

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

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How Brands Can Build Trust Through Transparency

Brandpoint

Over the past few years, we’ve seen a switch to brand activism, where brands are taking a vested interest in the world around them by funding causes that coincide with their mission statements, encouraging their employees to volunteer and making donations to nonprofits.

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How to choose brand elements for your product

Tomorrow People

What your organisation should consider when developing a brand identity—examples included. Brand elements are the building blocks of strong brand identities. Without them, competing against other brands becomes a more challenging task. Strive for brand resonance.

Product 170
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What Happened to Brand Ambassadors?

Zoominfo

The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales).

Zoominfo 207
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Building your Brands Foundation

Altitude Branding

Branding has always been vital for businesses of all sizes and scales. Even as marketing budgets have taken a hit during the pandemic year, branding continues to be a significant investment for new and existing companies. After all, you have to make sure that the audience can see your brand, listen to its voice, and set it apart from the others in the industry. Here are some ways you can build your brand’s foundation. Build consumer and employee trust.

Brand 40
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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

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Brand Implementation with TenTen

Biznology

Whether you were on the wrong side of a trademark challenge, you were part of two or more organizations coming together, or you’re starting an organization from scratch, you’ll need to understand and manage brand implementation. Brand Implementation 101.

Brand 104
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The Complete Guide to Brand Building (Must-Read for Digital Marketers)

Single Grain

77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. And as Amazon founder Jeff Bezos rightly said: “Your brand is what other people say about you when you are not in the room.”. Get My Free Brand Building Marketing Plan .

Build 114
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Brand assimilation in link campaigns: building client trust

Biznology

Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road. On the flip side, it becomes extremely difficult to sustain a link campaign if you stumble with brand assimilation. Brand Assimilation: Research.

Link 159
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Five Impactful Ways to Improve Brand Image Without Spending a Lot

Webbiquity

Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. Brand affinities.

Spending 244
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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

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Build your brand (for free)

Biznology

It’s not the result of being on the web since 1993 either, it’s because I keep a core business and do just about everything else to build my reputation, to build my name recognition, to build my brand, and to really let the world know not only what I am selling but what I actually know and can do. The post Build your brand (for free) appeared first on Biznology. I have a modicum of online reputation with the people who matter to me.

Brand 170
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The Role of LinkedIn in Your Digital Branding

Altitude Branding

If you’re looking to build your digital brand, you can’t afford to ignore LinkedIn. LinkedIn is a powerful platform that can help you build and showcase your personal brand. LinkedIn is the perfect platform to help you build and showcase your personal brand.

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4 Resources to Learn About Brand Awareness And Effective Marketing

Marketing Insider Group

Does corporate success drive more recognition of your brand? Certainly, your product or service can help boost brand awareness and branding power. Yet you also need to put resources into introducing your brand to consumers to grab their attention—and encourage them to purchase.

Resources 175
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ISIS: a case study for smart brand building

Biznology

Few recognize “ISIS” as a successful brand, but it is. But “ISIS” is also a strong brand with a distinct impression and message. It is a classic example of effective branding, dedicated to gain worldwide recognition (and fear) and expand by attracting new recruits. Brand Name and Identity – ISIS is the most commonly referred name, although other brand variations such as IS (“Islamic State”) or ISIL may cause confusion.

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How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

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Building a stronger brand and culture with “keystone habits”

Biznology

Related to this, creating new behavior patterns of employees is also essential for transforming a company culture and brand. With social media dominating our lives today, the behavior of company employees and external customers is intertwined, presenting new opportunities for strengthening company brands. This principle has important implications for building a performance-driven company culture and brand, as well as changing the behavior of consumers.

Build 114
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2023 Guide to Branding in the Travel and Tourism Industry 

Altitude Branding

That’s why it’s important to brand your agency in a way that engages and attracts customers. For example, social media platforms like Facebook and Twitter can be used to build a loyal following. Digital Branding

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8 Reasons More Brands are Choosing to Work With  Influencers 

Altitude Branding

For years, brands have reached out to celebrities and other high-profile figures to gain exposure and curry favor with consumers. Here are eight reasons more brands are choosing to work with influencers. Additionally, it can help brands optimize their campaigns for maximum impact.

Brand 52
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These Are the Brands People Love the Most, According to a New Brand Intimacy Report

Contently

MBLM’s Brand Intimacy COVID Update , released in late September as a followup to its 2020 study, reveals how 100 brands across 10 industries have fared over the past year of the pandemic in creating (or maintaining) intimacy with their customers in the U.S.

Brand 127
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Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.