Best Brand Monitoring Tools – At Any Price

Webbiquity

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools.

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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Ensure that your company’s LinkedIn profile is optimized and on-brand.

Brand Storytelling, Defined

Marketing Insider Group

Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity.

Five Brand Building Tips for B2B Businesses

Webbiquity

Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

5 Foundational Steps to Follow When Developing a Visual Brand

Marketing Insider Group

Think about some of the most recognizable brands out there. Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? Branding

Your Brand Is Your Culture – How That Impacts Content Marketing

Marketing Insider Group

Company culture and brand are now merging and some experts already consider them to be synonymous. The post Your Brand Is Your Culture – How That Impacts Content Marketing appeared first on Marketing Insider Group. Your company culture forms the basis of everything you do.

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Top 7 Tools for Creating a Strong Brand Identity

Marketing Insider Group

Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. What Exactly Is Brand Identity? Brand identity refers to the collection […].

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Do You Need a Company Brand Overhaul or Tune-up?

Fusion Marketing Partners

Earlier this week, I presented a BrightTALK webinar on behalf of the Sales Experts Channel, titled, Branding and Positioning for […]. Branding Company Brand Positioning Company brand

16 Branding Trends to Increase Awareness in 2019

Single Grain

Every day your customers are bombarded with brands. With the Internet in virtually everyone's pockets, it's easier than ever before to reach customers and raise awareness for your business brand, but this poses a problem for you: how can you get your brand to stand out in the crowd?

Trends 101

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

How Your Employer Brand is Influencing Your Business Brand

Marketing Insider Group

Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately.

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The 2018 Branded Twitter Awards

Contently

A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards. Ah, Twitter.

What is Brand Marketing?

Act-On

There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property.

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How Important Is Brand Storytelling?

Unbound B2B

As Ian Rowden , chief marketing officer of virgin group puts it “the best brands are built on great stories.”. In the article, we will explore the power of brand storytelling. Brand story telling is important for the following reasons: Stories Make People Stop And Pay Attention.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

How to utilize branded journalism to stand out from the clutter. As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.

Introducing eDataSource Brand Protection™

eDataSource

It’s also the primary attack vector criminals and spammers use to target your audience with malicious and fake emails claiming to be from your brand. When users engage with these emails, not only are they harmed, but your brand’s reputation is harmed as well.

Content Marketing Inspiration from Direct-to-Consumer Brands

Marketing Insider Group

Enter the direct-to-consumer (D2C) brand. With their ability to cut out the middleman and sell their products and services to the end customer, these brands have transformed not only the industries they’re in, but marketing as well.

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What If the ‘Game of Thrones’ Houses Were Brands?

Contently

That’s why we’re comparing each of the great (surviving) houses in Westeros to existing brands. At the end of the show, the house to win the game of thrones will likely be the one that demonstrates the best branding… and also sword-fighting.

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4 Digital Marketing Tips to Expand Your Brand Presence

Biznology

That’s why it’s important to present your brand online in a way that makes a good impression on your customer. Some good news is that it isn’t as tough as it seems to take the first couple steps in creating a trusted brand for your business.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

How to embrace new channels for brand and audience building. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.

How to Find Your Brand’s Story

Contently

Charlie Jones, president and founder of Brand Intersection Group, has spent his career combating a widespread, fundamental misunderstanding of brand stories. “People will say, ‘we need branding work,’ and then they begin the conversation talking about color schemes.

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Email Inspiration: 2019’s Must-Subscribe Brands

Litmus

Subscribing to leading brands from within and outside your industry can help you stay on top of email design trends, expose you to smart copywriting and campaign strategies, and provide you with ideas you can adapt for your own email program. There are a few brands you shouldn’t miss.

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How Executive Branding Can Help Your B2B Marketing Efforts

KoMarketing Associates

Executive branding essentially means focusing on the same branding techniques you’d use for entire companies and narrowing it down to the single individual; the executive leader. By focusing on their knowledge, passions, and authority, having executives in the public eye can strengthen a brand’s credibility. Executive branding was included in a Forbes list of the top trends in marketing B2B companies need to watch out for in 2017.

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5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

If your organization is suffering from a case of the “olds” and you want to take your branding and marketing into the 21st century, here’s some areas where a breath of fresh air can make a huge difference in customer perception and interest.

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4 Steps to Developing Your Customer Care Strategy

3 Best Strategies for Strengthening Brand Equity

Marketing Insider Group

What we’re talking about here is brand value, and PayPal’s value could […]. The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group. Marketing Strategy brand brand equity Brand ManagementBack in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion.

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How customer values are transforming brands today

Biznology

Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today.

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On the limited value of branded content

Biznology

Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix.

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7 Ways to Reboot Your Brand’s Content Marketing Strategy

Marketing Insider Group

Content is a great way for a brand to demonstrate their relevance, personality, and value. Here are seven ways to reboot your brand’s content marketing strategy. Your Value Proposition Your value proposition is basically a summary of your brand’s […].

Paradigm of Strategic Value-Based Discounting for the B2B Industry

the company with a boost in sales and profit while protecting the brand and credibility of the business. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Discounting to attract new customers has been.

Why You Need to Share Your Brand’s Story

Marketing Insider Group

The post Why You Need to Share Your Brand’s Story appeared first on Marketing Insider Group. Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us.

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How to Use Video Marketing to Tell Your Brand Story

Marketing Insider Group

Brand stories, according to a recent article by the American Marketing Association “build stakeholder affinity and influence action” Not just any brand stories, though. A brand story must intrigue potential clients to be effective.

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choozlechat: programmatic for brands with Mack Leahy, AKIRA

Choozle

KM: As a brand, what won you over when you started exploring Choozle as your in-house programmatic solution? KM: What marketing strategies do you use for your brand? Native advertising allows us to display our brand within relevant content.

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How to Build Brand Awareness & Thought Leadership

Contently

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand invested heavily after the success of the YouTube video.

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How B2B Marketing is Changing in 2018

increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. and brand awareness. Among the specific answers provided were: The next priority is also a familiar objective to marketers: issues related to brand awareness.

Your Brand Needs a Conscience

Contently

In a matter of days, Uber lost 200,000 customers, and people were boycotting the brand on Twitter with #DeleteUber. For brands, it’s no longer business as usual. All branding is personal now, be it professionally or socially.

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