Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. What is data storytelling? Guest post by Mehdi Hussen. Image credit: RF._.studio

Storytelling 339

Storytelling Top of Funnel Content Paid Search Agency 339

Marketing Insider Group

SEPTEMBER 16, 2024

As you might know, AI is revolutionizing how brands generate articles, videos, and even art. However, as AI’s influence grows , so does the debate: Can AI truly replace human creativity, or is there something irreplaceable about the human touch in storytelling and design?

Marketing AI 324

Marketing AI Content Storytelling Creativity 324

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

Advertising Agencies 121

Advertising Agencies Advertisements Advertising Paid Search Agency 121

Choozle

MARCH 24, 2025

The Fusion of Data and Story The days of treating brand marketing and direct response as separate strategies are over. Today, high-performing advertisers are combining the emotional resonance of storytelling with the data-driven precision of performance marketing. This convergence isnt just a passing trend.

Storytelling 63

Storytelling Brand Identity Branding Funnel Advertising 63

Optinmonster

AUGUST 9, 2024

In this article, I’ll discuss the art of visual storytelling and show how you can use visual narratives to increase engagement and win more leads with your content marketing. And when you weave those images into a compelling narrative, you can build a strong foundation for a lasting relationship with your brand.

Storytelling 88

Storytelling Examples Ad Building Tips 88

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Loyalty 134

Loyalty Brand Identity Branding Customer Satisfaction 134

Trade Press Services

JANUARY 21, 2025

Yet, many leaders struggle to weave emotional storytelling into their messaging without overpowering data and logic. According to the Universal Business School , effective storytelling allows brands to seamlessly blend credibility, emotional appeal, and logical argument into their messaging. Storytelling bridges this gap.

Storytelling 93

Storytelling B2B Buyer Personas Viral Marketing 93

Marketing Insider Group

MARCH 25, 2025

Over the past several years, social media completely changed how people interact with brands. Instead of relying on direct advertising, brands collaborate with people who already have established trust with their audience. Successful campaigns focus on storytelling over direct promotion.

Social Media 226

Social Media Social Marketing Advertising Agencies Work Management 226

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Brand Identity 125

Brand Identity Branding Effectiveness Content 125

Martech

JULY 12, 2024

Brand trust is on the decline. Without a relationship with a brand, what keeps customers returning or motivates them to advocate for your brand to their friends and family? Without a relationship with a brand, what keeps customers returning or motivates them to advocate for your brand to their friends and family?

Trust Marketing 126

Trust Marketing Brand Identity Branding Work Management 126

Marketing Insider Group

DECEMBER 8, 2021

But one thing that B2B brands can capitalize on is influence. Influence has the power to separate brand leaders from those who follow, especially when it is applied and becomes ground zero for all marketing. The result is brand relevance and search engine visibility. Brand building to familiar faces. People trust people.

Enterprise Management 361

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 361

Oktopost

DECEMBER 16, 2024

. – Shelby Blitz, Director of Content Marketing, HiBob Shelby Blitz, Director of Content Marketing at HiBob, stops by the Radically Transparent podcast to reveal a few invaluable insights into building impactful, human-first B2B content strategies that foster real brand growth and differentiate your brand in a competitive market.

Brand Identity 127

Brand Identity Branding B2B Differentiation 127

Marketing Insider Group

MAY 31, 2021

Social media also has the power to help you increase brand awareness and build an engaged following. Communicate directly and authentically with consumers, and you’ll enhance your customer service, credibility, and brand loyalty. The Best Brands on Social Media Today. Quick Takeaways.

Social Media 356

Social Media Examples Media Brand Identity 356

Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. Does AI make it easier for brands to bring work in-house? AI enables scale and speed.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Marketing AI Ad Agencies 113

Martech

DECEMBER 27, 2024

CX alignment to build trust and brand recognition Customer experience means engagement. Optimizing these engagements means strengthening all areas of the journey from branding to purchasing and post-purchase loyalty opportunities. In the coming year, marketers will look to boost CX to achieve all of the above.

Brand Identity 111

Brand Identity Branding Allocation Marketing AI 111

Marketing Insider Group

FEBRUARY 19, 2025

If you want to stand out in todays digital world whether as an entrepreneur, creator, or industry expert you need a strong personal brand. In fact, it could be argued that anyone who doesnt have a personal brand is destined for a career of irrelevance in most industries and specialties. Think of your personal brand as a business.

Personalization 147

Personalization Ad Building Brand Identity Branding 147

Webbiquity

AUGUST 30, 2024

Whether it’s through interactive elements or powerful storytelling, make each piece a stepping stone toward building a narrative that recognizes and solves your audience’s problems. Personalizing brand experiences isn’t just a strategy; it’s the key to unlocking deep, meaningful engagement with your audience.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

Trade Press Services Newsletter

APRIL 3, 2025

Its also highly shareable across digital platforms, making it a valuable tool for increasing brand visibility and driving traffic to a brands website and social media channels. This approach leads to brand awareness and a more loyal following. Maintain Brand Consistency.

Demand Generation 227

Demand Generation Viral Marketing Webinar Metrics Storytelling 227

SmartBrief - Marketing

APRIL 8, 2025

Think about the brands you trust most. In essence, these are the key building blocks of every brand identity. Regardless of your industry, brand identity is more important than ever. In this article, I’ll show you how brand identity shapes customer psychology and ultimately drives loyalty.

Brand Identity 88

Brand Identity Branding Storytelling Trust Marketing 88

Convince & Convert

NOVEMBER 12, 2024

As we move into 2025, staying ahead of emerging trends is essential for B2B brands. As co-host of the Social Pros podcast , I was thrilled to sit down with strategists from Convince & Convert to discuss what brands need to have in their social media marketing playbook for the year ahead.

Social Media 159

Social Media B2B Thought Leadership Trends Social Marketing 159

Marketing Insider Group

OCTOBER 30, 2023

To help you out, we’ve put together a list of 19 top brands that are rocking it on social media. Slack also shares inspirational quotes and customer stories to keep users at the center of their brand story. It’s a brilliant strategy, and one we often recommend for brands looking to personalize content.

Social Media 333

Social Media Examples Media Brand Identity 333

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Activities 105

Activities Brand Identity Branding Social Media 105

SmartBrief - Marketing

FEBRUARY 5, 2025

If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for. Run a #GalentinesGoals campaign where customers share their celebrations and tag your brand. So lean in and celebrate love in all its forms.

Bundling 102

Bundling Brand Identity Branding Curation 102

Marketing Insider Group

MARCH 18, 2025

Quick takeaways Know Your Goals Sales, leads, or brand awareness? Increase brand awareness? Facebook & Instagram Ads Great for brand awareness and engagement. YouTube Ads Perfect for video storytelling. A smart, well-executed strategy helps you reach the right audience, boost conversions, and make every dollar count.

Cost per Acquisition 269

Cost per Acquisition Marketing & Strategy Marketing Strategy Media 269

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. CTV is best for building brand awareness. Much like linear TV (but more trackable), CTV is about storytelling. Processing.

Paid Content 109

Paid Content Paid Search Agency Advertising Agencies Brand Identity 109

Trade Press Services

MARCH 24, 2025

Consumers and businesses gravitate toward brands that share their values. respondents say they buy from brands they believe reflect their values. For marketers, a B Corp certification provides a unique storytelling opportunity, builds brand credibility, and strengthens customer relationships. What Is a B Corp?

Ethics 77

Ethics Ad Building Brand Identity Branding 77

Stevens & Tate

MARCH 26, 2025

While traditional marketing tactics like listing photos and open houses are still important, real estate lead generation is increasingly driven by the power of storytelling. Why Storytelling Matters in Real Estate Storytelling is not just about selling a property; its about selling a lifestyle, a dream, and an emotional connection.

Storytelling 52

Storytelling Lead Generation Lead Ranking Lead Scoring 52

Martech

MARCH 31, 2025

Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds. Think personalized purchase anniversaries, milestone surprises and celebrations or even augmented reality (AR) recreations of past experiences, like your first trip booked with a travel brand.

Brand Identity 99

Brand Identity Branding B2B Loyalty 99

Marketing Insider Group

OCTOBER 15, 2024

Focus on genuine storytelling. Storytelling brings your fundraising efforts to life and can be much more memorable for your audience than data alone. Storytelling brings your fundraising efforts to life and can be much more memorable for your audience than data alone.

Tips 162

Tips Outreach Storytelling Paid Search Agency 162

Navigate the Channel

MARCH 13, 2025

RELATED: 5 Ways to Improve Your Brand’s Storytelling What Is Guerrilla Marketing? Guerrilla marketing is essentially creative anarchy for brand awareness. Transform scaffolding into an unexpected branded masterpiece (paint it to resemble a LEGO set, perhaps?). Shall we dig in? The lesson? Take risks. Get creative.

Word of Mouth 105

Word of Mouth Examples Brand Identity Branding 105

SmartBug Media

MARCH 24, 2025

Healthcare brand storytelling uses real narratives to build trust, foster empathy, and inspire action. Rather than relying solely on clinical information, storytelling brings humanity to the forefront and makes healthcare more relatable. Brand storytelling supports this by sharing real outcomes and relatable human experiences.

Marketing AI 59

Marketing AI Storytelling Brand Identity Branding 59

WordAgents

APRIL 15, 2025

Brands who approach these spaces purely as sales venues rather than relationship-building environments publicly display a fundamental disconnect. Connection, Community, and Value Consider the brands you personally follow. The Unfollow Factor Nothing shrinks your social reach faster than a surge in unfollows.

Social Media 195

Social Media Promotion Media Business 195

Marketing Insider Group

NOVEMBER 6, 2024

Staying ahead is important for brands that want to remain competitive and make the most of their advertising budgets. The rise of short-form videos and creative storytelling makes video ads a go-to strategy for brands looking to stand out in a crowded digital space. That number should continue growing in the years to come.

Paid Content 173

Paid Content Advertising Agencies Advertisements Advertising 173

Marketing Insider Group

FEBRUARY 28, 2021

Whether it’s creating a video, putting together a content infographic, or choosing stock photos that engage a blog post’s audience, your content marketing team needs someone who has an eye for choosing and producing visuals that are not only on brand, but also breathtaking and bold in their own right. The Storyteller.

Creativity 363

Creativity Content Marketing Advertising Agencies Marketing Agencies 2 363

Heinz Marketing

FEBRUARY 7, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing Short-Term Wins and Long-Term Growth Too often, the pressure to drive short-term demand leads companies to neglect the foundational work required to build a lasting brand. Develop a Clear and Impactful Message A strong brand story starts with a compelling message.

Demand 57

Demand Ad Building Brand Identity Branding 57