Should You Finally Write Your Business Book?

Fusion Marketing Partners

Book Writing Business BookI was on the phone with a friend and former colleague and he mentioned that he has been thinking about […].

Books I’ve Been Reading


I thought I would start the year with a recap of the great books I read over my break. ” [KJ – this book had been anchoring my nightstand for a while. Nowhere is this clearer than in his writing about his loved ones.


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Please Don’t Mistake Blog Writing for Book Writing

Writing on the Web

Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. She’s right about blog writing being different than book writing. And I agree with her that blogs make bad books. The informal nature of blog writing isn’t what you expect to read in a book.

Benefits of writing a book: Can writing a book improve the credibility of your products and services?

B2B Digital Marketer

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? I have published a few books of my own, and I am always seeking a way to make it easier.

Episode #49 – From the Inside: A Pair of IC Experts Write the Book on Internal Comms


In 2018, when comms pros Mark Dollins and Jon Stemmle were first wading into the research for their forthcoming book on internal communications, but they couldn’t have anticipated the seismic change we would all soon experience.

Write an Ebook: How Are Books and Blogs Alike?

Writing on the Web

src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? That’s why it’s easier for me if I think of it like blog writing… Blog writing (and ebook writing and cooking and concerts) starts with passion, connects with an audience need, involves planning and revision, collaboration with technicians, and finally the project is delivered. and Blogs Alike?"

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Content Marketing Books. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley. This book was published in 2014 and has quickly become the go-to for marketers and writers who make a living writing in some shape or form, from blogging to white papers. On Writing Well, by William Zinsser.

17 New, Newly Updated, and Timeless Books Content Marketers Love

Content Marketing Institute

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more.

Write an Expert Ebook: How Are a Book and a Speech Alike?

Writing on the Web

src="[link] width="300" height="225" title="Write an Expert Ebook: How Are a Book and a Speech Alike?" /> If you want to write an expert ebook , here’s another way to make it simple and easy. Think about this: writing a speech is similar to writing a book. They tell me, “I can’t write, I’m a speaker!” ” But if you can deliver a keynote speech, there’s no reason you can’t write an expert ebook.

Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book]

Content Marketing Institute

Here are some tips, tricks, and exercises to help and a new e-book that pulls together our most helpful writing advice. Continue reading → The post Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book] appeared first on Content Marketing Institute.

Paper 91

Protected: Book Launch – Ice Drop

Ambal's Amusings

Books/WritingThere is no excerpt because this is a protected post.

The hardest part of launching a book isn’t the writing—it’s the marketing


You’ve done the hard part: Writing a book. Whether you’re self-publishing , working with an indie publisher, or have a major house behind you, traditional book launches involve lots of in-person events, like bookstore tours, conferences, and throwing a big party (or two or three).

Writing Your Own Book to Establish Authority

B2B Digital Marketer

Establish Authority By Writing Your Own Book: Costs. There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems. Here’s a free book.

What Separates Good Writing From Bad Writing?


” Grant’s words reminded me of the time I discovered, to my horror, that I write at an 8th grade reading level. Turns out the most popular authors tend to write at a lower reading level than the typical person in her or his field. I came to the conclusion that this kind of writing is popular because, as my favorite journalism school professor put it, “Great writing speeds you along.” It added another dimension to my theory about good writing.

From Blog to Book: Write an Expert Ebook in 90 Days

Writing on the Web

Write an expert ebook in 90 days? When I ask them, 9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital form. For the last month I’ve been posting a series on how to write an expert ebook here on this blog with the intention of publishing an ebook on Kindle within 90 days. I wanted to demonstrate my own ebook writing process.

4 tips to successful digital writing


I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books. Along the way, I have learned a few secrets of successful writing. A lot of people get into writing because they need a creative outlet. While a few people do get lucky in this way, the vast majority of people who write what they want and hope for the best never get published, outside of personal blogs that rarely get read.

How to Write an Expert Ebook

Writing on the Web

They ask me for help, to ghost write either for or with them. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. Some have already published books themselves (“Never again!” I thought I’d put my best steps for writing an expert ebook into a blog post here, and create an ebook later. If I were to write an ebook about how to write an expert ebook … how would I do that?

The SaaS Marketer’s Black Book of Lead Generation

Marketing Insider Group

However, you need to keep writing your own journal rather than relying on others’ ideas in order to keep growing. Care to share any notes from your black book in the comments? The post The SaaS Marketer’s Black Book of Lead Generation appeared first on Marketing Insider Group.

How to Write an E-Book

SmartBug Media

As you’ve probably seen, e-books are everywhere—and for good reason. Writing an e-book for your inbound marketing efforts is a great way to establish yourself as an industry expert and bring in more leads. Write an E-Book (Step-By-Step Guide). Write the Manuscript.

11 Marketing Books Every CMO Should Read


Although we receive the majority of our news through sound bites and social posts, there’s nothing quite like sitting down with a good book to learn new perspectives on such a dynamic field. To get your reading list started, here are 11 marketing books that I believe every CMO needs to read in order to keep growing: 1. In this book, Jørn Lyseggen advises professionals to step outside their industry bubble and to look beyond internal data.

CMO 214

Expert Ebooks: Relax and Write

Writing on the Web

If you want to write well, you’ve got to strip down and get real: write relaxed. Too many executives who want to write an expert ebook are in love with syllables, syntax and sycophants. When you write words to impress, you don’t write well. Instead, relax and write. Take off the tie, relax and write as authentically as possible using words any high school student can understand.

Writing is very Lonely Work

Ambal's Amusings

Writing is very lonely work. You write to heal yourself. You … Continue reading "Writing is very Lonely Work". Books/Writing Life/Experiences bleeding writingYou sit at your laptop and bleed your heart out. Not my phrase, it is Hemingway’s) You don’t do it for anybody on this planet. You do it simply to cope with the craziness of life. And, then, you does the most courageous thing.

Blog to Book: The Secret Behind Expert Ebooks

Writing on the Web

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. And use your blog writing as a means to create ebook chapters. But when you write 2-3 times a week short pieces (300 words) on your expertise, you begin to flush out your thinking, your stories, and a pattern begins to take shape.

Blog your way into a book deal


In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. Your second step is to grow a community around the writing you’re doing on your blog. Step three is to start writing for sites that have bigger, stronger, and more influential readerships than your own blog does. He just sold a picture book to Disney !

Just a Book, Part 4 – “Everybody Writes”

Walker Sands

Edtech Just a Book Ann Handley Everybody Writes Marketing marketing books walker sands events

Just a Book, Part 3 – “Everybody Writes”

Walker Sands

Just a Book Ann Handley Everybody Writes Marketing marketing books walker sands events

Best Marketing Books You Need To Read


Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Best 112

Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business

Ambal's Amusings

Naveen Lakkur and Dr Liz Alexander recently launched a book titled FOUND: Transforming Your Unlimited Ideas into … Continue reading Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business. Content Marketers Must Read Book of the Week! Content Marketers Must Read Book of the Week! Books/Writing Marketing/Business book launch

7 Books That’ll Turn Your Marketing Team Into Better Storytellers


I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.].

Success Secrets of a Writing Career: WOOT & WOOF

Writing on the Web

WOOT & WOOF" src="[link] width="226" height="300" title="Success Secrets of a Writing Career: WOOT & WOOF" /> Some say success for a writing career is a question of attitude. There is no secret ‘law of attraction’ for achieving a writing career. Take any writing assignment, either for yourself, your own business, blog, or ebook , or one for a paying client. Treat your book as a business, with a business plan and an entrepreneurial mind set.

How to Get Booked for Speaking Engagements

Hinge Marketing

Including links to your blog articles (published on yours or external sites), books, executive guides, webinars, and videos will help bolster your authority and set your submission apart during the vetting process. . Getting booked for speaking engagements is more a marathon than a sprint.

Press 86

Book Review: Content Rules


The book works well on several levels, and though it’s most valuable to practitioners—those who actually envision, specify, create, repurpose, and promote business content— it’s also helpful for senior executives charged with developing content strategy and coordinating creative efforts. If this review, or any of the other book reviews here, inspire you to buy the book, please click on any of the book’s links within the post today to buy the book on Amazon.

Review 164

Just a Book, Part 1 – “Everybody Writes”

Walker Sands

Just a Book Ann Handley Everybody Writes Walker Sands walker sands events

Expert Ebook Writing: 5 Steps to Get Started

Writing on the Web

If you’re an expert in your field and want to publish a digital book , how should you get started writing content ? Write down 3 – 5 of your most compelling stories , ideas, nuggets, mistakes, or experiences you think interest your readers. Write out a working title and a tag line that clearly states what the book is about and what it is designed to solve for readers. Your readers are clearly at the heart of your book.

The content marketing book you should not miss


Most of you know that I don’t do a lot of book reviews. The main reason for that is that I actually read all the books I review. I don’t write negative reviews, because why would you need to be warned away from a book? But this book I read really quickly, because I couldn’t stop. Mark’s book explains why people share content, which helps you figure out how to reposition your content so they share more of yours.

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

But how authentic is your blog writing? And, how do you write authentically, anyway? The problem is that when you try to write authentically, it’s difficult to know what exactly to do. What makes blog writing sound real, sound authentic? We should write authentically, from the heart, and connect with readers on an emotional level. I know my writing is improving, but I don’t feel like I share enough of my authenticity in my blog writing.

Self-publishing checklist for indie authors: self publish your book with confidence


You’ve spent the past several months writing your book. And while the thought of self-publishing a book used to be exciting, it now feels overwhelming. Luckily, it’s easier than you think to self-publish your book. Write your author bio. Write any dedications.

2 Writing Tips for Expert Ebooks from TED Talks

Writing on the Web

Just think about this: If more people wrote expert ebooks like these riveting presentations, their books would be easier to read and deliver more memorable information. In this post, I suggest a couple of writing tips culled from these great presentations. What can you learn from TED talks that you can apply to writing an expert ebook? I’m recognizing some other great tips that translate well from the speaker’s platform to ebook writing.

DivvyHQ Book Club: Everybody Writes by Ann Handley


Everybody Writes author, Ann Handley, delivers a knockout book aimed to help everybody create ridiculously good content. Where to begin… For starters, “Dear mom” (it’s in the book). Who knew a book about writing could be such a fun read, and a bit intimidating to write about. With wit and tactile information, this guide provides an instant writing reboot for our everyday writing.

Just a Book, Part 2 – “Everybody Writes”

Walker Sands

Just a Book Ann Handley Marketing marketing books walker sands events