Salesforce Marketing Cloud

JULY 6, 2023

We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell. Some of these titles aren’t even sales books. Be impeccable with your word. Then he read this — one of his now-favorite sales books. “I The four agreements are: 1.

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Content Marketing Institute

FEBRUARY 11, 2021

Content creators know the struggles before, during, and after they put words to (digital) paper. Here are some tips, tricks, and exercises to help and a new e-book that pulls together our most helpful writing advice.

Tips 135

Tips Paper Content Marketing Content 135

ConvertKit

JUNE 18, 2021

It’s a prevailing myth throughout the writing community that if you want to be a published author, you’ll still never be able to quit your full-time job or gig waiting tables. You can be a full-time writer—and while it may not look like a fairytale or Hollywood rom-com, it’s more than possible to pursue writing full-time. I love it.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

Walker Sands

JULY 11, 2022

As we strive to make our workplace more accepting and inclusive, Walker Sands participated in an agency-wide book club to read, “How to They/Them: A Visual Guide to Nonbinary Pronouns and the World of Gender Fluidity ” by Stuart Getty. In their book, Stuart mentions the privilege of being able to openly express identity.

Paid Search Agency 98

Paid Search Agency Validation Copywriting Storytelling 98

Content Standard

AUGUST 6, 2021

Words unite us during tough times, direct us through confusion, and educate us as we grow. The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. Embrace a persona.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

DivvyHQ

OCTOBER 28, 2022

Content marketers love words, so they're usually avid readers. But which content marketing books are must reads these days? Here's a fresh list of our top 8 books that can influence your content strategy, content operations, and every other aspect of content marketing. Happy reading!

Content Marketing 125

Content Marketing Planning Content Marketing & Strategy 125

B2B Marketing Directions

JULY 16, 2023

Source: Amazon In his new book, Evolutionary Ideas: Unlocking ancient innovations to solve tomorrow's challenges (Harriman House Ltd., Evolutionary Ideas is one of the newest in a group of books that deal with the application of behavioral science principles to marketing and other aspects of business.

Marketing Management 52

Marketing Management Amazon Trigger Marketing Loyalty 52

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. So kick up your heels and get swept away in any one of these marketing marvels. Thanks, Brandon.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

B2B Marketing Directions

NOVEMBER 27, 2022

Ann Handley's new book, Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (John Wiley & Sons, Inc., Even better, you should just go ahead and buy Everybody Writes for yourself and use the holiday season to read and digest the many valuable insights the book contains.

Paid Search Agency 52

Paid Search Agency Ethics Rules Amazon 52

Vidyard

NOVEMBER 11, 2020

Use Words and Video to Complement One Another 3.5 Subject lines with the word “video” in them are 5x more likely to get opened and 8x more likely to get a response. It can be hard to convey personality over traditional emails, especially if creative writing isn’t your forté. Use Words and Video to Complement One Another.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Contently

AUGUST 13, 2018

Best of all, she makes this argument in 1,400 words. Though I appreciate her argument, if it were expanded into a different format with more words, she might start to lose her audience. That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

Hinge Marketing

APRIL 8, 2021

A bio available in different lengths, from 50 to 100 to 150 words. Including links to your blog articles (published on yours or external sites), books, executive guides, webinars, and videos will help bolster your authority and set your submission apart during the vetting process. . Video testimonials. A headshot. Conclusion.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Hinge Marketing

JULY 14, 2022

A bio available in different lengths, from 50 to 100 to 150 words. Including links to your blog articles (published on yours or external sites), books, executive guides, webinars, and videos will help bolster your authority and set your submission apart during the vetting process. . Video testimonials. A headshot. Conclusion.

Thought Leadership 80

Thought Leadership Press Ideal Customer Profiles High Quality Lead 80

Webbiquity

APRIL 26, 2022

But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. That said, not everyone has the ambition or patience to write well. Read the good stuff: the classic books of yesterday, the best columnists and authors of today. Don’t Write, Talk (Start a Podcast).

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Contently

AUGUST 13, 2018

Best of all, she makes this argument in 1,400 words. Though I appreciate her argument, if it were expanded into a different format with more words, she might start to lose her audience. That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. Everybody Writes.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

DivvyHQ

OCTOBER 3, 2018

“Losing yourself in a book is the ultimate relaxation.”. A similar quote could easily be attributed to you or me, but these exact words belong to cognitive neurophysist Dr. David Lewis, whose research revealed that reading reduces stress levels more than any other traditional relaxation method. Everybody Writes.

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78

B2B Marketing Directions

FEBRUARY 18, 2023

But there are surprisingly few full-length books that specifically address this vitally important topic. So, a new book by Darrell Alfonso is a welcome addition to our body of knowledge regarding marketing technology. Darrell Alfonso is well-suited to write about this topic. sales, customer service, finance, etc.)

Work Management 40

Work Management Marketing Management Marketing Automation Services Conference 40

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

Work Management 89

Work Management Advertising Agencies Marketing Management Content Marketing 89

Webbiquity

JUNE 24, 2013

The book works well on several levels, and though it’s most valuable to practitioners—those who actually envision, specify, create, repurpose, and promote business content— it’s also helpful for senior executives charged with developing content strategy and coordinating creative efforts. And describing a brand begins with words.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. Some posts can get their message across in 300 words. But the fact is, when researching online, most readers want more information that a 300-word article can convey. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

Lead Scoring 288

Lead Scoring Lead Ranking Paid Search Agency Keywords 288

Writing on the Web

JANUARY 27, 2014

src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? To me, writing a blog post is a micro version of ebook writing. I usually write a list of solutions that help with this problem. and Blogs Alike?" One step at a time.

Broadcasting 100

Broadcasting Blogger Internet Marketing Business Blogging 100

ConvertKit

MAY 18, 2021

Once you’ve written and finalized your book, there’s a big question to answer… How are you going to deliver your book to your audience? I’ll admit this part isn’t typically as fun as writing your book, but it’s just as important because there’s no book if it can’t find its way into the hands of your readers.

Demand 52

Demand Fulfillment Custom Publishing Amazon 52

B2B Marketing Directions

SEPTEMBER 4, 2022

Numerous books on the subject have now been published, and it's been frequently discussed in webinars and conference presentations. Writing a review of Alchemy is challenging because Sutherland covers a lot of ground in the book and touches on many points only briefly.

Branding 52

Branding Brand Identity Business Marketing Management 52

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. And use your blog writing as a means to create ebook chapters. There are software programs that will help you do this.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Engagio

APRIL 2, 2018

I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. This is the book I’ve recommended most to marketing and sales professionals, and it’s one of my favorites. Author : Robert B. Rating : 4.5

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

SmartBug Media

MAY 23, 2019

Writing an inbound marketing book—and as we said in the first part of this series , you are using existing content to create a book, not starting a scratch—is more than copywriting and the actual words. After all the compiling, writing, revising, and revamping, you’ll be ready to design your book.

Amazon 65

Amazon Copyright Planning Inbound Marketing 65

Heinz Marketing

MAY 26, 2020

This was one of numerous insights shared by Hunt Big Sales and How To Sell In Place author Tom Searcy in last week’s installment of our Sales Book Club (no reading required!). Some other insights from Tom last week: Find out what’s NOT in it for the buyer (in other words, what it’s not going to add to their plate).

Features 84

Features Urgency Marketing Work Management Barriers 84

TaylorMadeIn KEW

NOVEMBER 26, 2017

In just one week – on 3 rd December – my book B2B Marketing Strategy: differentiate, develop and deliver lasting customer engagement will finally be released! In the publishing world, there is such a big gap between the final manuscript submission and the actual book release date that I haven’t really thought that much about it lately.

B2B Marketing 0

B2B Marketing Marketing Proposals B2B Custom Publishing 0

Marketing Insider Group

NOVEMBER 8, 2021

It’s not something you learn in college or read in a book. In other words, it’s easier today to build audiences of CIOs, COOs, the head of IT, engineers, developers, and everyone in between. A collection of all their social media mentions are clustered together and categorized by common words based on volume of usage.

Buyer's Journey 352

Buyer's Journey PR Content Analysis 352

Content4Demand

DECEMBER 11, 2018

So of course I don’t board a plane without a book to make the most of the time I spend trapped in a narrow seat 30,000 feet in the air. So I’ve had plenty of time to dig into the best new books to inspire new and better marketing ideas. Word of mouth drives nearly one-fifth of all purchases and influences many of the rest.

Word of Mouth 55

Word of Mouth Planning Marketing Budget Case Study 55

Convince & Convert

MARCH 8, 2011

Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word. Depending upon how the blog fits your strategic business objectives, you may prefer your readers to download longer form content (like an e-book), or subscribe to your blog, or leave a comment, or tweet your post. View more presentations from Jay Baer.

Top of Funnel 146

Top of Funnel Sample Cross-Selling Validation 146

Writing on the Web

JANUARY 17, 2014

Write an expert ebook in 90 days? When I ask them, 9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital form. I also will write about what happens after the content is written: Revising, editing.

Small Business Marketing 100

Small Business Marketing Planning Intent Social Media 100

Webbiquity

DECEMBER 20, 2022

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. All of these platforms, individuals, and businesses can help spread the word about your upcoming event. Your website and landing pages.

Event Marketing 319

Event Marketing Planning WOM Paid Search Agency 319

Writing on the Web

JANUARY 6, 2014

Webpage, or Printed Book?" Most people I know, including many of my clients for whom I ghost write and edit, assume that all book writing is the same. But in general, writing for digital is more conversational and informal. I think this is equally important in writing a good expert ebook, do you?

Rules 100

Rules Guidelines Press Keywords 100

Zoominfo

FEBRUARY 11, 2021

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. Words Not to Use in Email Subject Lines. Superlatives.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

Hubspot

SEPTEMBER 28, 2017

Covey is a self-improvement book. I recommend starting that path by reading Stephen Covey’s best-selling book, The 7 Habits of Highly Effective People. That's why we summarized the entire book for you below. The way we see the problem is the problem," Covey writes. Don't have time to read all 432 pages? Be Proactive.

Effectiveness 101

Effectiveness Terms and Conditions Work Management Lead Scoring 101