Contently

JULY 21, 2016

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. In a little over a week, the campaign was covered by publishers in 20 U.S.

Viral Marketing 60

Viral Marketing Content Internet Marketing Barriers 60

6sense

OCTOBER 7, 2021

Mark Settle, Seven-time CIO and Author, and Viral Bajaria, Co-Founder and CTO, 6sense, talk about what’s going on in the startup scene, the different facets of digital transformation, mistakes to avoid when scaling your company, and much more. ———. “At If you’re vulnerable with your employees, and you accept your mistakes and faults.

Digital Transformation 62

Digital Transformation Viral Marketing Startups Organic Leads 62

Walker Sands

OCTOBER 23, 2019

For our fifth annual Just a Book club for marketers, we’re reading “Contagious: Why Things Catch On” by New York Times and Wall Street Journal best-selling author Jonah Berger to find out what it takes to create content that spreads. You’ll have to read the book to find out. Find Inner Remarkability.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

The Effective Marketer

JULY 13, 2011

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. That’s what this next episode of his viral marketing gone wrong reminds me of.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

Walker Sands

AUGUST 24, 2021

2021 marks our sixth year hosting our annual Just a Book event, our marketing book club designed to spark thought-provoking discussions on how to move business forward. This will be our second time hosting Jonah Berger at Just a Book. Need more convincing? The first 50 registrants will receive a free copy of “The Catalyst.”

Word of Mouth 52

Word of Mouth Viral Marketing Communities Promotion 52

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B. The Power of Moments.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.”

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. When you think of TikTok, what’s the first thing that comes to mind? With illumin and Spaceback , the possibilities are endless, and the journey toward redefining advertising norms has only just begun. Follow @illuminHQ

Barriers 117

Barriers Brand Identity Branding Content 117

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. The thing with B2B marketing is that it’s not really a bright and shiny object. It’s not cool, fun or exciting.

Enterprise Management 315

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 315

Vidyard

NOVEMBER 6, 2018

These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. is clearly differentiating themselves from competitors and booking more meetings with key prospects. —the sales development team at Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Hubspot

FEBRUARY 17, 2017

With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? 9 Marketing Books to Read This Quarter. Read This Book If You: Want to boost the virality of your content.

Amazon 78

Amazon Word of Mouth Advertising Agencies Viral Marketing 78

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Set up a quick consultation, and I’ll send you a free PDF version of my books. Influence is more than just a noun or verb.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Walker Sands

NOVEMBER 6, 2019

This week we were very excited to welcome Jonah Berger as our featured author at our fifth annual book club for marketers, Just a Book. Prior to the event with Jonah, we broke down some key concepts from the book, including how to effectively harness social influence and word-of-mouth to create viral content.

Word of Mouth 40

Word of Mouth Trigger Marketing Viral Marketing Ideal Customer Profiles 40

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. Naturally, the book launch also came with a video.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Contently

DECEMBER 21, 2022

But before Rudolph became famous through television and his theme song and a verified Instagram account (just kidding about that last one)… Rudolph was a viral marketing program for a then-major U.S. Well, “viral” in 1939 terms. named Rudolph did go viral: 2.4 million copies of the book were distributed for free to 2.4

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

Content4Demand

DECEMBER 11, 2018

So of course I don’t board a plane without a book to make the most of the time I spend trapped in a narrow seat 30,000 feet in the air. So I’ve had plenty of time to dig into the best new books to inspire new and better marketing ideas. You’ll want to keep this book handy to remind you how to use them to your best advantage.

Word of Mouth 55

Word of Mouth Planning Marketing Budget Case Study 55

Contently

NOVEMBER 29, 2021

Watch out for e-books that promise you’ll earn cash while you sleep. We just get bombarded by viral content constantly, which makes it seem very accessible, and very achievable,” says Andrea Jones , an Ontario-based social media strategist. “And Social media management will be a $41.6 And it can be.

Social Media 170

Social Media Media Viral Marketing Class 170

Walker Sands

OCTOBER 10, 2019

2019 marks our fifth year hosting our annual Just a Book event , where Chicago marketers gather together to read and learn from a prominent industry book, followed by a Q&A and meet and greet with the author. In the past, we’ve been fortunate to host incredible marketing and content experts like Joe Pulizzi , Ann Handley and more.

Word of Mouth 40

Word of Mouth Best Practices Viral Marketing Click Rate 40

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

OCTOBER 31, 2023

Example: Instead of “Our New E-book,” a value-driven headline would be “Unlock Expert Marketing Strategies with Our New E-book.” Book Now & Save Big!” You’ll notice that some of these viral headlines got more shares on one social media platform versus another. What makes them tick?

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Webbiquity

MAY 17, 2010

Written for creative types and marketing strategists on both the agency and client sides of the fence, the book highlights edgy tactics and concepts that have enhanced brand success. Even if Hayes didn’t share so many valuable marketing insights here, the book may be worth buying just for its trivia value.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Vidyard

NOVEMBER 6, 2018

These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. is clearly differentiating themselves from competitors and booking more meetings with key prospects. the sales development team at Punch! The results of this campaign were incredible!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

DivvyHQ

JANUARY 30, 2019

This leading slogan on his website pretty much summarizes his overarching viewpoint, which is at the heart of his latest book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work. Why Content Marketers Will Enjoy This Book. Almost every misguided attempt to “GO VIRAL” seems to stem from this mindset.)

Work Management 40

Work Management Marketing Management Webinar Metrics Planning 40

Hubspot

FEBRUARY 19, 2018

I wanted to take this seriously, so I decided to check out a couple self-help books dedicated to the idea of “living in the now.”. Self-help books aren’t meant to be mindlessly devoured and followed diligently, like a cookbook recipe for happiness. The Best Self-Help Books. But others didn't resonate with me as deeply.

Positioning 77

Positioning Work Management Viral Marketing Fulfillment 77

Marketing Insider Group

MAY 22, 2012

So I have been keeping a list of books I wanted to read in my head for the past 8 months. The good news is that in the last couple of years, there have been some amazing books written by some truly wonderful people I have had the pleasure to get to know. And this book covers all the basics. Chapman (@ CC_Chapman ).

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

The Lead Agency

APRIL 14, 2024

ChatGPT, in my book, is the new Google search engine. Trend 8: Virality Kicks Up Through Automation We all want to go viral. Every clever campaign fills us with hope that this could be the moment to make virality happen. At its core, virality is about resonance. What’s a catchy blog title for XYZ?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

AUGUST 18, 2017

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The 6th edition has just released, 10 years after the book’s debut.

PR 145

PR Rules Viral Marketing Mobile Marketing 145

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. By reading books from the best thought leaders in the country, a tremendous amount of insight, strategies, and tactics can be reviewed, and hopefully implemented in your firm. . Books are listed by funnel category.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Zoominfo

AUGUST 26, 2018

Our new e-book. Our new e-book who? It’s really going viral. . How do SEO experts celebrate improved search rankings? SERP-rise parties. How did the bad marketer get a job making butter? He had a high churn rate. Knock, knock! Who’s there? We only ask that you fill out the following 14 fields for a free copy of this punchline.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Vidyard

NOVEMBER 6, 2018

These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. is clearly differentiating themselves from competitors and booking more meetings with key prospects. the sales development team at Punch! The Video Selling Attractor: Listen360.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Sage Marketing

DECEMBER 5, 2023

This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: This post went viral since everyone who read it felt the kernel of truth it portrayed. In the words of New York Times best-selling author and researcher Brene Brown in her book Rising Strong : “We’re wired for story.

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Vision Edge Marketing

APRIL 12, 2022

This strategy counts on the product — its features, performance, and virality—to do the “heavy lifting.” It’s worthy of a book. In fact, there is a book. In a product-led growth strategy, the product is accountable for acquiring, retaining, and growing new and existing customers.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. Is there any such thing as a free meme? FuckJerry was a meme juggernaut. By 2019, however, it had a problem. “If

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Paul Gillin

DECEMBER 18, 2012

An idea I’ve been kicking around for a couple of years became a formal book project in January. Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. This is the first of my five books that I’ve self-published.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50