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Top book and podcast recommendations for martech professionals

Martech

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. No Cold Calls.’

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Purchasing Intent Data – How To Select A Intent Data Vendor

Only B2B

How To Select Intent Data Vendor. Your business needs a reliable data vendor. As a result, you must inquire with your vendors about the platforms they monitor. You should seek the following answers: Inquiries from search engines Downloads (e-books, guides, whitepapers, case studies, datasheets, etc.)

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24 questions to ask identity resolution vendors during a demo

Martech

For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create and prioritize your list of identity resolution use cases, from essential to not necessary. Click here to download!

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Real Story on MarTech: Most important vendor selection tips

Martech

Eventually, my colleague Jarrod Gingras and I encapsulated those lessons in a book, “ The Right Way to Select Technology ” (Rosenfeld Media), from which I’ll share some of the most important lessons and tips here. Vendors love to talk about what their technology can do and will readily discuss case studies. Boutique supplier?

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23 questions to ask identity resolution vendors during a demo

Martech

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Narrow your list down to those vendors that meet your criteria. This is an individual preference, however be sure to give the same list of capabilities to each vendor to facilitate comparison.

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[Book Review] "The Right Way To Select Technology"

B2B Marketing Directions

For example, many technology vendors produce buying guides for the types of technologies they offer, and several analyst/consulting firms regularly publish "rankings" of various types of technology applications. It works exclusively with enterprise customers, and the firm emphasizes that its advice is vendor agnostic.

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Benefits of writing a book: Can writing a book improve the credibility of your products and services?

B2B Digital Marketer

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? With the right content writing, a book relevant to your company’s target audience can go a long way in fueling your company’s growth. source ). .”