ClearVoice

MAY 3, 2020

Quality authors take their years of study and hard-earned life lessons and condense them down to the most beneficial, offering them up in an easy-to-read format. Books can change you, your business, and your life. Writing is serious business. 5 Must-read books for writers. How to sell more books. ‘Write.

Copywriting 123

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Anyword

FEBRUARY 9, 2022

Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. One of his most valuable pieces of advice is to write copy that sells products; if plain old English will get the job done, then the copy should cut back on being too “creative.”. “If Ogilvy on Advertising.

Copywriting 98

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Hinge Marketing

APRIL 8, 2021

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Hinge Marketing

JULY 14, 2022

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 80

Thought Leadership Press Ideal Customer Profiles High Quality Lead 80

Writing on the Web

JANUARY 31, 2014

src="[link] width="300" height="225" title="Write an Expert Ebook: How Are a Book and a Speech Alike?" /> If you want to write an expert ebook , here’s another way to make it simple and easy. Think about this: writing a speech is similar to writing a book. I’d love to hear from you.

Case Study 100

Case Study Case Studies Conference Template 100

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. So kick up your heels and get swept away in any one of these marketing marvels. Thanks, Brandon.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Contently

MARCH 24, 2020

” It was taught by a 29-year-old adjunct professor named Luther, who had spent the previous five years on an all-expenses-paid trip “studying” the psychedelic ceremonies of aboriginal tribes in Australia and southeast Asia. Why you should write at an elementary school level.

Storytelling 154

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markempa

MAY 30, 2017

Along with that way, I wrote a book called Marketing Automation for Dummies. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. Just because you write a piece of content does not mean that someone will find it.

Linkedin 297

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CoSchedule

FEBRUARY 16, 2023

To succeed in marketing, you need to know how to write a follow-up email that connects the initial opportunity with actual results—and we’ll show you how. Step 2: Write A Compelling Subject Line No— “Follow-up” or “I’m waiting for your reply…” aren’t good email subject lines. Let’s begin. Keep it short.

Practices 94

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B2B Marketing Directions

OCTOBER 16, 2022

Three for the price of two' offers and extended-payment layaway plans became widespread because they worked - not because marketers had run scientific studies." What's In the Book Nancy Harhut refers to Using Behavioral Science in Marketing as a "hands-on handbook," and that is an apt description of her book.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

B2B Marketing Directions

JANUARY 21, 2023

Numerous studies have shown that ABM can deliver superior marketing results, and this track record of success has led a growing number of B2B companies to adopt an account-centered approach in other customer-facing business functions, such as business development, sales, and customer success/customer service.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects. Click To Tweet.

Content Marketing 96

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Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

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Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? So how do you know if your idea is worth an e-book or a blog post? When to write a blog post.

Case Studies 133

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Anyword

DECEMBER 1, 2021

Not all business writing is the same. In other cases, it might be better to ask a professional to handle the writing when it comes to making the product or service as appealing as possible to the audience. This distinction is especially apparent in the field of copywriting vs. content writing. What is content writing?

Copywriting 98

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B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

ClearVoice

JUNE 10, 2020

We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly. In December 2019, our colleagues at SEMrush published a study on “ The Anatomy of Top Performing Articles.” Books & Literature. Books & Literature.

Studies 101

Studies Trends Lead Scoring Lead Ranking 101

Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. These case studies have taught me one thing: we need to transform the power dynamic inside our companies. Set up a quick consultation , and I’ll send you a free PDF version of my books. Some of the world’s most iconic brands have done the same.

Case Study 145

Case Study Case Studies Activities Studies 145

Contently

JUNE 8, 2018

.” The same thing happened to me a couple decades later in a much more useful (albeit still dorky) context: when I started writing a book about the science of human collaboration. That book became a 3+ year project, and it just came out! If not for all that, it would not be a very good book.

Studies 127

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Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. Everybody Writes.

Work Management 78

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ClearVoice

APRIL 23, 2020

When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people? Case studies. Example 1: Woobox case study.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Writing on the Web

JANUARY 2, 2014

They ask me for help, to ghost write either for or with them. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. Some have already published books themselves (“Never again!” If I were to write an ebook about how to write an expert ebook … how would I do that?

Thought Leadership 100

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Writing on the Web

MAY 27, 2015

They ask me for help, to ghost write either for or with them. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. I can help you write an expert ebook on leadership. 2015 Indie Excellence Awards : Accountability Leadership (Best Leadership Book 2015).

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. And use your blog writing as a means to create ebook chapters. There are software programs that will help you do this.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

Case Study 120

Case Study Case Studies Studies Best Practices 120

Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? So how do you know if your idea is worth an e-book or a blog post? When to write a blog post.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Engagio

APRIL 2, 2018

I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. This is the book I’ve recommended most to marketing and sales professionals, and it’s one of my favorites. Author : Robert B. Rating : 4.5

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

Writing on the Web

JANUARY 10, 2014

In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Writing and publishing an ebook doesn’t make you an expert, but it certainly shows your knowledge, experience and value as such.

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

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B2B Marketing Directions

SEPTEMBER 4, 2022

Numerous books on the subject have now been published, and it's been frequently discussed in webinars and conference presentations. Writing a review of Alchemy is challenging because Sutherland covers a lot of ground in the book and touches on many points only briefly.

Brand Identity 52

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B2B Marketing Directions

AUGUST 13, 2022

The Thesis of the Book The basic thesis of The Organic Growth Playbook is relatively simple. They write, ". One of the case studies in the book illustrates how important high-yield buying behaviors can be. The authors disagree pointedly with the conventional wisdom.

Organization 52

Organization Marketing Management RFP Barriers 52

ClearVoice

JUNE 14, 2022

You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. News study-based blogs, where you write your piece on the most current research. For example, “Study shows that 25% of people…”.

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Webbiquity

JUNE 24, 2013

The same study also showed that: • 90% of companies are already doing some form of content marketing. • Chapman have written the definitive guide to creating nearly any type of content, as well as adding life to traditional formats like customer case studies and FAQ pages. ” • Stuck for a subject to write about?

Rules 100

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ClearVoice

JUNE 11, 2020

So, what do you write about? When do writers write about services? How can writing about services enhance your content? Writing about services in this way enhances your content via perspective. Writing this type of content will ultimately: Move buyers through your sales funnel. Do this when writing about services.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

WriteSpark

APRIL 4, 2018

Updated product details, new case studies etc. Of course, you may find that some white papers are so dated it's better to simply replace them with a new paper, e-book, or other content to meet your marketing goals. For some products or marketing situations, the information renewal cycle may have an even shorter timeframe.

Paper 120

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