Convince & Convert

MARCH 13, 2014

While you may know me from my social image of the week columns on Convince & Convert, I’m excited to share a new book I co-authored with Ekaterina Walter called The Power of Visual Storytelling. The concept of the book emerged when one of Ekaterina’s posts on the rise of visual social media went viral.

Storytelling 132

Storytelling Viral Marketing Social Media Media 132

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B. The Power of Moments.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Walker Sands

OCTOBER 23, 2019

For our fifth annual Just a Book club for marketers, we’re reading “Contagious: Why Things Catch On” by New York Times and Wall Street Journal best-selling author Jonah Berger to find out what it takes to create content that spreads. You’ll have to read the book to find out. Find Inner Remarkability.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

Contently

MARCH 24, 2020

Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. Turns out, the most beloved storytellers on the list—Ernest Hemingway, Cormac McCarthy, J.K.

Storytelling 154

Storytelling Barriers Class Paper 154

Marketing Insider Group

DECEMBER 17, 2019

Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! Use the power of storytelling to reach the people you’re ultimately marketing to. Harness the Power of Storytelling and Emotions. Experiment, Be Creative, and Don’t Take Yourself Too Seriously.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Sage Marketing

DECEMBER 5, 2023

This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: This post went viral since everyone who read it felt the kernel of truth it portrayed. Flex Your Storytelling Muscle I can’t emphasize enough how important a “story” is. Increase Linkedin Post Views Is your post going viral or is it toast?

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sage Marketing

JANUARY 20, 2022

This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: This post went viral since everyone who read it felt the kernel of truth it portrayed. Flex Your Storytelling Muscle . In the words of New York Times best-selling author and researcher Brene Brown in her book Rising Strong : .

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

Zoominfo

MARCH 14, 2018

2. Jay Baer is a New York Times best-selling author of five books. Jay’s books all focus on helping marketers and business professionals get more customers and keep those they’ve already earned. Here’s a quick rundown of his books: Hug Your Haters: How to Embrace Complaints and Keep Your Customers.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

ClearVoice

SEPTEMBER 1, 2023

This could be compelling storytelling, relatable situations, humor, fear, joy, or nostalgia. Emotional contagion can contribute to the virality and shareability of content, amplifying its impact. Tell Stories Storytelling is a powerful tool for evoking emotions. Book a content strategy session to jumpstart your next campaign.

Tips 52

Tips Planning Trigger Marketing Peer-to-peer 52

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 161

Social Media Media Viral Marketing Skype 161

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . Many SEO agencies also provide free keyword searching tools worth looking at before defining or booking a guest post.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Outgrow

NOVEMBER 30, 2022

Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. . How to Develop and Launch a Successful Video Marketing Strategy. Image Source ).

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Marketing Insider Group

SEPTEMBER 1, 2020

It’s essential for compelling brand storytelling. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce. The brand storytelling lessons I learned from this song go well beyond Collins’ personal hero’s journey.

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Storytelling Brand Identity Branding Marketing Agencies 2 333

Convince & Convert

JULY 2, 2015

In today’s episode of the Business of Story podcast, your host, Park Howell has a fascinating conversation with Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studios , author of Winning the Story Wars , and creator of viral videos like The Story of Stuff series and The Meatrix. Find Your Higher Purpose.

Storytelling 144

Storytelling Advertising Agencies Viral Marketing Paid Search Agency 144

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Vidyard

SEPTEMBER 3, 2019

The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) aria-describedby="tt">viral popularity is still social media, where video is the preferred format. If you don’t, it’s going to be hard to book speakers, especially when you’re just starting out. Going Forward.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Hubspot

APRIL 17, 2019

In the neuroscience field, researchers have proven that storytelling is the best way to capture people’s attention, bake information into their memories, and resonate emotionally with them. Creating these types of hooks can simultaneously grab your viewers’ attention and generate interest in the rest of the video. Tell stories.

Video Marketing 78

Video Marketing Tips Viral Marketing Lead Ranking 78

Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. Want proof?

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Contently

JANUARY 19, 2018

But when you look at writing that makes its way around the world—articles that go viral and books that break out—you’ll notice that they simultaneously make you feel smart and energized. book that gives me 25 things to talk about at the bar. I think about Sheryl Sandberg’s books and New York Times op-eds (7.5

Viral Marketing 167

Viral Marketing Video Marketing Studies Design 167

SmartBug Media

MARCH 8, 2022

Author of the Wall Street Journal best-seller on business writing, " Everybody Writes ," and the co-author of the best-selling book on content marketing, " Content Rules.". Contemporary marketing is a medley of hard-core metrics and processes intertwined with stunning and creative storytelling. Former LinkedIn Learning Instructor.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Vidyard

SEPTEMBER 3, 2019

The golden ticket to viral popularity is still social media, where video is the preferred format. The remote interview format opens the door to a global network of guests and is cheaper and more efficient than booking your guests into Airbnbs. Cons: Only attempt this format if you have a vast existing network of potential guests.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Contently

JUNE 19, 2019

She owns Jennifer Billock Creative Services, which focuses on magazine writing, culinary travel materials, book editing and writing, and corporate creative copy. Jennifer is the author of five books and coaches young writers in her spare time. Her byline has appeared in the Wall Street Journal, the Washington Post, NPR, and Slate.

Enterprise Management 124

Enterprise Management Work Management Paid Search Agency Marketing Management 124

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Chatbots can help you automate content delivery, order/appointment booking and confirmation, delivery tracking, and personalization of the overall experience. Explore Social Media Storytelling. There is no reason yours shouldn’t.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Biznology

NOVEMBER 11, 2013

It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. WANT VIRAL VIDEOS? SOCIAL MEDIA IS FOR STORYTELLING: It’s in our DNA as human being to share our stories and discoveries on brands with others.

Course 80

Course Planning Work Management Peer-to-peer 80

Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. Viral’s Secret Formula (197,782 pageviews / 327 comments) by Jonah Berger. And this article serves as the Cliff Notes version of the book. Jonah introduces the 6 steps to viral content.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Biznology

MARCH 20, 2018

Too many of them read like something a used car salesman might tell you as you walk onto the hot dusty lot along the lines of the false-charming “book of jokes” that you might deliver at Toastmasters. ” How to use influencer marketing to promote your book. ” The state of earned media blogger outreach. and attention-seeking.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Walker Sands

OCTOBER 24, 2019

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Viral Marketing 40

Viral Marketing Tips Content Storytelling 40

Parse.ly

OCTOBER 22, 2019

Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. The Modern Marketing Engine | A B2B Coloring Book that Generated Leads and Then Some. Inspiration. ” – Robert Rose. Listen: [link].

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

LeadSquared

FEBRUARY 10, 2016

Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. It doesn’t necessarily has to go viral. You can listen to this guest session by award winning viral video marketer Aashish Chopra from ixigo. c) For nurturing – Blog posts, webinars, e-books etc.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

ClearVoice

FEBRUARY 1, 2022

Ashley is the author of A Kids Book About Divorce , and she is mainly known on social media, especially Instagram and Twitter as Black Ashley. Her tweets often go viral, and she’s the first to remind people to appropriately credit Black Creators of their words and work when sharing on social media (as we all should).

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

LeadSquared

DECEMBER 26, 2016

A picture goes viral in seconds, while even the most well-written article might need time to attract readers. The Infographic Marketing Rule -book. The power of visual media in today’s world is undeniable. Rule 1: Use infographics as hooks.

Lead Generation 52

Lead Generation Email Marketing Generation Lead Scoring 52

Valasys

SEPTEMBER 10, 2019

Mapping influencer databases such as the social channels they are active on, their geographies, the topics of their interests, the hashtags used by them, their media coverages & the non-social platforms they engage with such as e-books, podcasts, etc. Case studies can be made viral on diverse social platforms which optimizes WOMM.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Vidyard

DECEMBER 9, 2015

You wouldn’t write a whitepaper or e-book targeted at the whole funnel so why would you plan a video aimed to do the same? Dive Deeper: Storytelling Advice and Resources for Marketers. Sure YouTube fame and ‘viral videos’ are something to be proud of. Dive Deeper: How Real Marketers Plan Video Projects (Video). Video called.

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. “Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

Viewtopia is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. “Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50