Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. We’d like to know how it’s been for you.

Top of Funnel 110

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 110

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: CMO Spend Survey. Image: ANA.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Marketing Insider Group

OCTOBER 19, 2020

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. While 73% of respondents indicate it was a coworker, 32% report it was their boss. The connection between self-awareness and empathy.

Work Management 318

Work Management Buzz Marketing Management Marketing Report 318

Writing on the Web

JANUARY 6, 2014

Webpage, or Printed Book?" Most people I know, including many of my clients for whom I ghost write and edit, assume that all book writing is the same. All this is for naught if you don’t remember this essential rule: Your expert e-book isn’t about you or your expertise. You can research, survey, and ask.

Rules 100

Rules Guidelines Press Keywords 100

Sword and the Script | B2B

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. This is often highlighted in M&A deals where the purchase price is above the book value of the company.

Cost 94

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 94

SendX

MAY 13, 2021

SMS and Email Marketing Surveys and Polls Surveys and polls directly boost engagement by prompting subscribers to respond and interact with your messages. SMS is best used for short, simple surveys, such as asking multiple-choice questions or ratings out of 10 for a particular service or feature.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

SMS and Email Marketing Surveys and Polls Surveys and polls directly boost engagement by prompting subscribers to respond and interact with your messages. SMS is best used for short, simple surveys, such as asking multiple-choice questions or ratings out of 10 for a particular service or feature.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Martech

FEBRUARY 8, 2024

1, 2024, email giants like Google have enacted stricter requirements for email senders , including new rules for email authentication, spam reports and unsubscribe options. Please take our short survey so we can tell you the state of martech salaries and careers. How has it been for you?

Enterprise Management 91

Enterprise Management Sales Qualified Leads API Hubspot 91

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Lead scoring can trigger emails about scheduling a call or booking a demo for your “hot leads.” Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Another survey published on MarketingCharts.com from Prophet shows similar results. In this survey, businesses prioritize acquisition and upselling, indicating their awareness of the revenue possibilities from retention.

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

Binary Demand

MARCH 26, 2024

Gather direct feedback : Solicit feedback through surveys and polls to understand subscribers’ interests. Take the example of LinkedIn; it offers comprehensive reporting on various aspects, from ad engagement to website demographics. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). So, how do you do it right?

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Hinge Marketing

JUNE 14, 2021

Research/Survey Reports . Research and survey reports are widely used in both content marketing and premium product applications. Figure 1 shows the Executive Summary of Hinge’s Inside the Buyer’s Brain research report. Figure 1: Example of Research Report Cover. E-books/Books.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Marketing Insider Group

AUGUST 26, 2020

Look at Surveys of Groups of Companies to Get a Ballpark Figure. You can still get a good estimate of the potential of content marketing with numbers from surveys conducted with a wide range of companies. Marketing Sherpa and HubSpot have done extensive surveys, both of which report average rates of conversions in key metrics.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Thinkers360

MARCH 1, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 11 Simon Gillett Contact Simon Gillett Score: 48.50

Education 128

Education B2B Thought Leadership Thought Leadership Lead Scoring 128

Vision Edge Marketing

APRIL 4, 2023

In their Data Analytics Market Research Report: Information by Function, Type, Organization Size, Solution, Deployment, Application, and Region- Forecast Till 2030 , Market Research Future anticipates the data analytics market to acquire a valuation of approximately USD 346.24 Billion by the end of 2030. during the assessment timeframe.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

Biznology

AUGUST 18, 2021

In doing research for my book, Work Pause Thrive: How to Pause for Parenthood Without Killing Your Career , I learned that college educated women have been leaving the paid workforce in droves for decades. And yet, between 1985 and 2016 (when I completed research for my book) adult women’s participation in the paid U.S. Motherhood.

Customer Surveys 104

Customer Surveys Fulfillment Comparison Education 104

Webbiquity

APRIL 27, 2011

This is not just another “how to do SEO” book for practitioners. Her take on which metrics are unimportant in SEO reporting is questionable (the percentage of overall site traffic driven by search isn’t important?!), Fox has written a highly readable and informative book that can benefit several different audiences.

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Marketing Insider Group

MAY 13, 2020

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. The data reveals that 69 percent of the marketers surveyed know that they have a weakness. Forget about Marketing ROI in the data on our reports.

Trust Marketing 320

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 320

Marketing Insider Group

OCTOBER 20, 2020

A recent survey shows that in the midst of the pandemic, when way too many people are out of work, 1 in 4 employed Americans want to quit their job. The study confirms that organizations with highly engaged employees report higher productivity, customer retention, and up to 21% higher profitability than the competition.

Business 355

Business Work Management Correlation Cable 355

NetLine

APRIL 11, 2024

Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Marketing Insider Group

OCTOBER 27, 2020

Conversion quality is a high priority for companies, with 48% of survey respondents naming it as their most popular one. Content Marketing Institute’s (CMI) 2020 B2B Content Marketing Report found that 50% of content is TOFU. Set up a quick consultation , and I’ll send you a free PDF version of my books. Image: CMI.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

ClickDimensions

MARCH 21, 2023

Marketing Automation Tools Explained Campaign Automation Email Marketing Lead Scoring SMS Messaging Reporting What does Marketing Automation look like in 2023? Learn more about Reporting here Marketing Automation is the most powerful solution marketers can use to automate and improve so many of their daily, manual tasks.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Marketing Insider Group

MARCH 6, 2023

According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. Customer Testimonials Word-of-mouth marketing is the oldest trick in the book. What Exactly Does “Creating Video Content” Mean? But what exactly qualifies as video content?

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Marketing Insider Group

NOVEMBER 17, 2020

According to a SEMRush survey, 77% of organizations have a content marketing strategy ! The Content Marketing Institute (CMI) reported that those that fit within this category are the most successful. Set up a quick consultation , and I’ll send you a free PDF version of my books. Image: SEMRush.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

Martech

APRIL 8, 2024

Tell me about a time when you used data visualization tools to create reports or dashboards that effectively communicated insights to stakeholders. Can you provide examples of books, articles, or industry experts you follow to enhance your knowledge in this field? What techniques or models did you employ, and what were the outcomes?

Best Practices 70

Best Practices Business Marketing AI Forecasting 70

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Budget Programs 120

Thinkers360

FEBRUARY 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Contact Norman Katz Score: 34.70 30 Gordon Donovan SAP Contact Gordon Donovan Score: 34.59

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Aberdeen

MARCH 28, 2023

For the first time, anyone with an internet connection can gain access to tools capable of producing very human-like creative content, whether that’s a blog post on SEO best practices in the style of Hemmingway, a book report on Lord of the Flies, or an image of a ferocious orange dinosaur in the style of Van Gogh.

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

ClickZ

SEPTEMBER 14, 2020

Most companies don’t develop enough immersive content due to a lack of resources, in-house skills and buy-in from leadership and instead stick with static content such as blog posts and e-books. 81% of marketers surveyed wished their company published more multimedia, interactive, and immersive content. In a word: resources.

Effectiveness 104

Effectiveness Content Paid Search Agency Barriers 104

Martech

FEBRUARY 12, 2024

Look for your Tweeners Having recently attended a conference where she heard data guru Tom Redman talk about “People and Data,” his latest book, she turned to its pages for inspiration. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech!

Paid Search Agency 102

Paid Search Agency Planning Ad Building Enterprise Management 102

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Social Media 138

Social Media Generation Media Lead Ranking 138

Martech

DECEMBER 19, 2023

Since then, I’ve not seen any reports or research that indicates hard bounces for permanently undeliverable email addresses have gone through the roof. But take a moment to check your post-send email activity reports more closely than usual. The ultimate decision was based on the business metric of time between bookings.

Marketing & Strategy 109

Marketing & Strategy CAN-SPAM Opt-out Work Management 109

Heinz Marketing

SEPTEMBER 25, 2018

Heinz Marketing and CaliberMind have partnered to deliver the “2018 State of Revenue Marketing” report. Throughout this report, Revenue Marketers are defined as those who are accountable for 30% or more of actual revenue and bookings and are ‘highly confident’ in hitting their revenue goal. Our report has 5 big takeaways.

Marketing Report 73

Marketing Report Marketing Attribution Forecasting Advertising Agencies 73

B2B Marketing Directions

MARCH 20, 2022

Marketing and customer experience pundits have been proclaiming the demise of customer loyalty for the past several years, and two recent surveys lend support to their point of view. Earlier this year, Edit and Kin + Carta published the results of a survey of 2,000 consumers in the US and the UK. Why Has Customer Loyalty Declined?

Loyalty 74

Loyalty Brand Identity Branding Paid Search Agency 74