Content Marketing Institute

DECEMBER 5, 2018

To find fresh research, limit your searches to a recent time span: Search for industry terms to see the research published in that time frame. While you shouldn’t rely on it as a primary source, Wikipedia is a good place to learn academic jargon. Books and your local library. Publish as a video or podcast.

Peer-to-peer 104

Peer-to-peer Wikipedia Content Paper 104

Biznology

JUNE 8, 2018

The primary way that a site gains authority is by publishing insightful, accurate, or definitive information in a compelling way, so that other people will want to link to it. In the book, I said that the aim of a site which has identified the topics of interest to the target audience is to become a hub of authority on those topics.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Moz

MARCH 12, 2020

In today's Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece. Today I'm going to talk about a couple of tricks that you can use in order to go from a prompt to a couple of paragraphs and then ultimately to a published page, to a good piece of content.

Content 71

Content Custom Publishing Case Studies Google 71

Convince & Convert

OCTOBER 22, 2015

Building the “Wikipedia of your industry” The value of the missing stat. If you’re publishing a ton of evergreen content that’s relevant for a long duration, you can drop the dates because what you did is exactly what we all should do— create the mini version of Wikipedia for your industry. Optimizely.

Design 144

Design Traffic Wikipedia Content 144

Martech

MARCH 6, 2023

” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021. It can assist — but not replace — humans in writing reports, outlines, creating press releases, books or developing surveys.

Marketing AI 115

Marketing AI User-Generated Content Training Press 115

Writing on the Web

JANUARY 10, 2014

In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Writing and publishing an ebook doesn’t make you an expert, but it certainly shows your knowledge, experience and value as such. Who qualifies?

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

ClearVoice

FEBRUARY 4, 2020

To the contrary, our marketing generates revenue (book sales and event registrations)… roughly 1M+ visitors and 500+ qualified leads per year. It’s the mini-version of Wikipedia for your industry. It’s the mini-version of Wikipedia for your industry.' Mine is down below. Keep in mind, this account has no advertising.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Writing on the Web

MARCH 17, 2014

I want to find out if there’s a gap between what’s been published and what people seek to know. Wikipedia, and other specialized encyclopedia sites. Wikipedia, and other specialized encyclopedia sites. Books and ebooks on Amazon and other book sites. How to Research Content. I highlight a key passage.

Research 100

Research Content Wikipedia Marketing Proposals 100

Kevin Indig

JUNE 19, 2023

Read more about JetOctopus JS tools Last week, three things happened that are all related: 1/ The editor-in-chief at Tom’s Hardware, Avram Piltch, published an op-ed about how SGE is a “50 megaton bomb” and will destroy the web ecosystem if launched in its current form. As a result, the user experience suffers.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Kevin Indig

JANUARY 31, 2023

It's unclear what data DALL-E 2 was trained on, but we know GPT-3 and Stable Diffusion were trained largely on Common Crawl, a non-profit organization that crawls billions of pages on the web and publishes them for free. In other words, the majority of input to GPT-3 and other generative AI comes from the open web.

Copyright 52

Copyright Lead Ranking Lead Scoring Work Management 52

Biznology

FEBRUARY 8, 2013

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Williams was published. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source.

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Writing on the Web

FEBRUARY 10, 2014

After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Link anytime you refer to another blog, site, author, book, or a concept they can read more about on your previous blog posts.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. The Language of Business is Moving Faster Than You Are. Content Marketing is the Epitome of Catch-22.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Buzz Marketing for Technology

JUNE 27, 2008

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. KM Question, Blog, Link, and Book of the Week. [ KM Book of the Week. KM Books Wiki created by Matt Moore. This is a wiki page for annotating and discussing your favorite books related to Knowledge Management. Recommended Books.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Outgrow

DECEMBER 20, 2022

So, we split-tested, sending customers a letter, with ideas for their next release, compared to those that we didn’t, we split-tested whether to send a crazy shock and awe package to people or just send them a book and a professional letter. And so for six months, we sent half the people, new customers a book with a professional letter.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Writing on the Web

AUGUST 29, 2012

Content marketing requires that you publish frequently on your site, your blog, and in social media. Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. You want to focus your content on the keywords your prospects are likely to use in searches.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Valasys

NOVEMBER 18, 2022

This helps people to multi-task – something as simple as reading a book can be clubbed with cooking or doing other household chores. . A podcast is defined as a “radio on demand” by Wikipedia. The industry that has benefitted the most from podcasts is the publishing industry. How are Podcasts helping the Marketing Industry?

SME 40

SME Multi-Channel Wikipedia Broadcasting 40

Writing on the Web

SEPTEMBER 16, 2011

Here’s a checklist for editing your blog content before you publish. I always link to a person’s name (to a page on the web where you can learn more about them), to a book, or to a Wikipedia definition when useful. You tell me : what other things do you check for before you hit the publish button?

Wikipedia 100

Wikipedia Content Keywords SEO 100

Parse.ly

NOVEMBER 5, 2021

You don’t have to publish on every one of the available platforms. In any organization we only have a limited amount of what I call content energy. There are only so many things we can focus on at one time. When you start, you might need to stop doing some things that you’re doing.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Biznology

FEBRUARY 17, 2014

Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

B2B Marketing Traction

APRIL 5, 2013

In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.

Social Media 100

Social Media Media Wikipedia Conference 100

Writing on the Web

MARCH 7, 2011

I can tweak the title and the keywords before I publish. Once I get a Scribe score of 100%, I can pull the publishing trigger with full confidence. Link to definitions on Wikipedia of the most important keywords whenever you can. Link to sources, other web pages, books, other experts as often as you can.

SEO 100

SEO Tips Digg Blogger 100

Moz

OCTOBER 15, 2020

Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible. You publish some new content on your blog, on your website, and you sit around and you wait. If you Google that right now, you'll probably find a lot of very old pages, Wikipedia pages.

SEO 64

SEO API Tips Best Practices 64

Buzz Marketing for Technology

JUNE 27, 2008

My master address book. Formally published pages. Classroom. e-Learning. Social Networking Application. Learning2006. Employee directory (through employer). eMail accounts. simslearningconnections.com. Professional colleagues. Day-to-day work colleagues. IT Help Desk. Industry analysts. Professional Societies. Inside firewall.

Personalization 100

Personalization Wiki Wikipedia Social Networks 100

Convince & Convert

NOVEMBER 30, 2015

On Wednesday the 21st of October, I published the results of our latest study on Google’s Rich Answers. These questions covered a wide variety of topics, such as famous buildings, famous people, books, movies, historical events, sports, and much more. For example, Wikipedia has a DA of 100, the highest possible score.

SEO 101

SEO SERP Domain Wikipedia 101

Hubspot

FEBRUARY 26, 2019

A wiki is a collaborative space where anyone who visits the site can edit, share, or publish content -- Wikipedia is one of the most popular examples of this. On the other hand, there is typically only one person, or a team of people, with admin permissions to edit, share, or publish to a blog. Now, Matt's blog attracts 1.5

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Marketing Insider Group

MARCH 25, 2013

But increasingly, Google rates the best content as non-commercial and that moves companies down in favor of sites like Wikipedia and in some cases, some of Google’s own content. TopRank’s Online Marketing Blog has been publishing for over 9 years and that’s a lot of time to experiment. What are they publishing?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

MAY 7, 2012

Panda (Photo credit: Wikipedia). That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Mike’s book Do it Wrong Quickly is still the best source for this information. You do the keyword research.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Moz

MAY 16, 2019

When you publish new content, you want users to find it ranking in search results as fast as possible. You publish some new content on your blog, on your website, and you sit around and you wait. When you publish new content, the basic, if you do nothing else, you want to make sure that you are linking from important pages.

SEO 70

SEO API Tips Content 70

TaylorMadeIn KEW

JULY 5, 2015

This little book was published in 1989 and according to Wikipedia it has sold more than 20 million copies in 38 languages worldwide, and remains one of the best-selling business books of all-time. 25 years on, sitting on that plane, I remembered loving this book, yet I hadn’t revisited it in a long time.

Planning 48

Planning Paid Search Agency Advertising Agencies Multi-Channel 48

Ambal's Amusings

OCTOBER 16, 2009

"Altogether, a 1-7-30-4-2-1 publishing schedule amounts to what is increasingly being referred to as multiplatform, or 360 platform, or transmedia storytelling experience." Wikipedia defines Experiential Marketing as the art of creating an experience where the result is an emotional connection to a person, brand, product or idea."

Wikipedia 100

Wikipedia Landing Pages Storytelling Social Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Publishing 2.0. Wikipatterns book. The first post is published, so have a read and let me know your thoughts! I’ll blog here to let you know when each new guest post is published. Buy the book | Learn More. Buy the book. Northern Voice. office 2.0. online communities. Presentation. project management.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia.   Since we were in college with our outdated text books, we have had the notion ingrained in us that the job of marketing and sales was to get someone to act – primarily that act is to buy.  In the new world of content marketing, the idea of thinking like a publisher has taken root. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Marketing Insider Group

MAY 28, 2015

The clandestine nature of the enterprise and the political climate created a situation in which few scientific papers concerning the project were published for many years, the earliest ones were not accessible to the international community, and many details about the endeavor are still shrouded in mystery. Photo: ~Brenda-Starr~.

Creativity 100

Creativity Content Marketing Copywriting Content 100

Buzz Marketing for Technology

JULY 27, 2008

For now, you can see the most recent one, in which I take on Wikipedia as classically NON-Post-Gutenbergian -- I think youll find it provocative. Each new column will appear on this site the month before it is published in Educational Technology. The "Wikipedia as Old-Gutenberg Trojan Horse" column. It should be quite a book.

Wikipedia 100

Wikipedia Paper Education Google 100

DivvyHQ

NOVEMBER 15, 2018

If a content asset gets published and no one is able to read it, was it even created? When verifying stats or linking to resources, the quintessential content marketing manager doesn’t stop at the top listing, or even Wikipedia unless it’s verified by a second source. Sometimes they may even *gasp* open a book.

Work Management 46

Work Management Demand Content Marketing Planning 46

Buzz Marketing for Technology

JUNE 27, 2008

CIA Library - The Central Intelligence Agency has a library, an online directory of Chiefs of State and Cabinet Members of Foreign Governments, maps and a World Fact Book that offers information on countries all over the world. Bartleby - Bartleby is an online reference library that publishes literature, reference books, poetry and much more.

Resources 100

Resources Copyright Work Management Wikipedia 100