DivvyHQ

OCTOBER 28, 2022

But which content marketing books are must reads these days? Here's a fresh list of our top 8 books that can influence your content strategy, content operations, and every other aspect of content marketing. Content marketers love words, so they're usually avid readers. Happy reading!

Content Marketing 126

Content Marketing Planning Content Marketing & Strategy 126

ConvertKit

JUNE 18, 2021

It’s a prevailing myth throughout the writing community that if you want to be a published author, you’ll still never be able to quit your full-time job or gig waiting tables. Miller (left) and Liz Lawson (right), books are only one aspect of their full-time writing careers. For Miller, books are just one (small) piece of the pie.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

Biznology

OCTOBER 13, 2021

He is chief storyteller at Thorn Media , a communications consultancy. What is the last book read? I just submitted the first draft of my latest non-fiction book manuscript to my publisher. Rod is a former communications executive at PepsiCo, Kodak, and IBM. Who is your favorite painter or composer? My imagination.

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 110

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 110

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

Storytelling 165

Storytelling Business Fulfillment Case Studies 165

Marketing Insider Group

DECEMBER 15, 2020

The more content you publish, the more exposure you give your brand. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. Every piece of content has the potential to widen your audience.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Convince & Convert

AUGUST 19, 2015

Tear Jerker: The Moral Molecule and Storytelling. Oxytocin is incredibly important to storytelling because, as we know, stories change our behavior. “I’ve got to think about more effective ways to influence people, to motivate them and storytelling is something that our brains just love.” Dr. Paul J.

Storytelling 128

Storytelling Act-On Studies Purchase 128

Convince & Convert

AUGUST 5, 2015

Tweetable Moments If it’s any good you think, well I could never do that but… great storytellers are made, not born. He recently published his eighth book, The Professor In The Cage , and he’s here with us to discuss why humans are innately storytelling animals. Why are humans innate storytellers?

Storytelling 131

Storytelling Lock-In Marketing Proposals Act-On 131

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B. The Power of Moments.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

nDash

MAY 11, 2022

For this Wednesday Writer Roundup, we have a publishing industry expert, a content strategist, a former graphic arts instructor, and a university health center director. Reading and writing were my earliest pastimes, and I’ve been so lucky to turn those passions into an editorial career in both the traditional and digital publishing spaces.

Design 52

Design Marketing & Strategy Verticals Sample 52

Marketing Insider Group

DECEMBER 16, 2019

Simon Sinek’s book, Leaders Eat Last , is one of the best-selling business books of the last decade. And yet it’s not what you might expect from a book on leadership. Sinek’s vision of successful leadership is based on a conversation he had with a Marine General while researching his book. Quick Takeaways. Just black.

Storytelling 227

Storytelling Thought Leadership Lead Scoring Lead Ranking 227

Marketing Insider Group

NOVEMBER 28, 2022

Helpful content , Thought Leadership , and brand storytelling are the new game for marketers. Good marketing today looks a lot more like publishing, requiring a strategy , customer-focus , and great writers , someone to share it and someone to measure the results. In my book, Mean People Suck, I talk about the art of the pushback.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? Additive content can also provide a nice little runway for launching an e-book down the line.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

Marketing Insider Group

SEPTEMBER 29, 2020

But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. But Fiverr also publishes a lot of content aimed at small businesses. The Journal by Intrepid Travel. Your Company Blog?

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

SEPTEMBER 12, 2023

The Power of Human-Generated Content The art of storytelling is inherently human. We’ve been sharing stories around campfires, through books, and across generations for centuries. AI, with its predictive capabilities, determines the prime times to publish or promote content, based on when your audience is most active.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

Storytelling 100

Storytelling SIC Template Case Studies 100

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Storytelling. People are also more likely to engage with content published on social by an individual rather than a brand and are more likely to trust the information too. You also need to publish great content. Case studies.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Marketing Insider Group

JANUARY 24, 2023

Enabling Employees to be Brand Storytellers People trust people. Trust is the reason why people read Yelp reviews before booking a restaurant reservation or lookup the Amazon reviews before purchasing a pair of headphones. Creative messaging and storytelling are also important and play a crucial role in marketing communications.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

NOVEMBER 18, 2020

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? Additive content can also provide a nice little runway for launching an e-book down the line.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Marketing Insider Group

MAY 26, 2020

Here are two brand storytelling examples to illustrate the power of opinion. We’re all about data-based storytelling. Storytelling that shows our clients the way to discover a solution to the problems that keep them up at night. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Opinions 301

Opinions Content Marketing Lead Ranking Content 301

Ambal's Amusings

JULY 19, 2012

Content Marketers Must Read Book of the Week! ‘Content Rules’ demystifies the idea of organizations as publishers. Here is the free preview to the book Content Rules. Who is the book intended for? This book is for online content creators. Top 3 takeaways from the book. Authors: Ann Handley.

Content Marketing 100

Content Marketing Content Youtube Storytelling 100

Anyword

MARCH 11, 2020

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. It All Starts With Audience Development.

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54

Marketing Insider Group

MARCH 16, 2021

Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. Set up a quick consultation , and I’ll send you a free PDF version of my books.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Biznology

MARCH 4, 2021

Q: What is the last book read? Author Colson Whitehead’s Nickel Boys was the last book that I read. Great, tight writing and storytelling in a relatively small book. Great, tight writing and storytelling in a relatively small book. Q: Why do you do what you do?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Storytelling 104

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. Their content marketing hub What’s Next publishes daily for clients and prospects. Image attribution: Crew.

Work Management 85

Work Management Storytelling Marketing Management Examples 85

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. Coffey : Lincoln used to publish a magazine called the Stabilizer that really had the same goal of ARC : to show what could be accomplished with welding. So, somewhere I guess I always hoped I could make storytelling part of my career.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. If you can’t step outside of this, you’ll be doomed to continue publishing stuff that doesn’t resonate. Content marketing is really storytelling in a more strategic way. Conducing research in your industry and publishing it to support your entire field. We can help.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Engagio

JUNE 20, 2018

Matthew is a writer, master storyteller and former Pixar animator (25+ years). As you can see, a business can use the post of storytelling too. If you want to dive even deeper into the art of storytelling for business, Matthew wrote a book called The Best Story Wins , which will be published on August 28th.

Storytelling 54

Storytelling B2B Marketing B2B Account Based Marketing 54

Marketing Insider Group

MAY 1, 2023

Joseph Campbell, a renowned mythologist, introduced the concept in his book “ The Hero with a Thousand Faces.” Publish the articles on your blog or pitch to media as a bylined piece. The Hero’s Journey is a universal narrative structure found in both traditional and contemporary stories. Customer interviews.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Content4Demand

SEPTEMBER 21, 2018

Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. Publishers and content creators are striving to capitalize on the format’s popularity.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. ” Storytelling vs. Story-Making. That’s storytelling.

Storytelling 66

Storytelling Brand Identity Branding Paid Search Agency 66

Contently

FEBRUARY 21, 2018

Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. Business’s Storytelling Problem. Storytelling is one of the essential parts of being human.

Storytelling 140

Storytelling Content Marketing Paid Search Agency Content 140

Marketing Insider Group

DECEMBER 17, 2019

Use the power of storytelling to reach the people you’re ultimately marketing to. Harness the Power of Storytelling and Emotions. But, there’s no reason why you can’t follow the lead of successful B2C marketers and employ some storytelling tactics to make your messages more compelling and memorable. Image source: [link].

Tactics 271

Tactics B2B Marketing Work Management Planning 271