Book Review: The B2B Social Media Book

Webbiquity

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. The book has its minor flaws.

Review 228

The Experts on How to Get a Book Published

Writing on the Web

Truly, the Publishing at Sea conference aboard a cruise ship in the Caribbean was an explosion of information and ideas. Joan Stewart , the Publicity Hound, captured a few learning gems on How to Get a Book Published on her post here.

The Coming Death of Self-Publishing

B2B Memes

It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. But the rise of self-publishing has complicated the equation.

Book Review: Optimize

Webbiquity

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results.

Review 242

How B2B Marketing is Changing in 2018

repurposing 1 White papers 4 How-to posts 1 Short form "snackable" content / repur- posing 3 Infographics 1 Infographics 3 Print ads 1 Articles / guest posts 2 Video 1 Direct mail pieces / high-value direct mail 2 Third-party publishing 1 Content Marketing Assets Used 24 Analysis Video is hot.

Blog your way into a book deal

Biznology

In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. He just sold a picture book to Disney ! Blog your way into a first book (biznology.com).

Kindle Direct Publishing: How to Publish a Book on Amazon

ConvertKit

Decades ago, aspiring authors dreamed of closing a book deal with a traditional publisher so their words could be held in the hands of people all across the world. It seemed to be the only real way to bring your book to life before the digital age. Book description.

Reasons to Attend the AuthorU Publishing Conference

Writing on the Web

Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. There’s a lot to learn if you want to write, publish and market an expert ebook.

The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. can publish a book. Self-Publishing.

11 Marketing Books Every CMO Should Read

Modern Marketing

Although we receive the majority of our news through sound bites and social posts, there’s nothing quite like sitting down with a good book to learn new perspectives on such a dynamic field. ” No, this is not a marketing book by any means.

CMO 279

Multi-Channel Publishing From Within Engage

ScribbleLive

Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard. Publish & Tweet is easy to use: just link your twitter account, toggle the feature ON, and start writing!

How to use influencer marketing to promote your book

Biznology

For context, I am using six books I have promoted over the last couple years on behalf of their authors: Glock and Law of the Jungle by Paul M. They all took responsibility for the success of their books online with online influencers.

Please Don’t Mistake Blog Writing for Book Writing

Writing on the Web

Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. And I agree with her that blogs make bad books.

Why Top Self Publishers Choose Print on Demand Books

ConvertKit

Once you’ve written and finalized your book, there’s a big question to answer… How are you going to deliver your book to your audience? A good place for us to start is to understand that there are two main book printing options for self publishers.

Book Review: Maverick Marketing

Webbiquity

Written for creative types and marketing strategists on both the agency and client sides of the fence, the book highlights edgy tactics and concepts that have enhanced brand success. The book has a few faults.

Review 172

Expert Ebook University: Publishing at Sea

Writing on the Web

However, I’ll go anywhere to learn more about the craft of writing and publishing expert ebooks for my clients! This weekend, I’m joining Joan Stewart , the Publicity Hound and four other book experts on a Publishing at Sea cruise in the Caribbean.

Blog to Book: The Secret Behind Expert Ebooks

Writing on the Web

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. There are software programs that will help you do this.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Content Marketing Books. Yes, this is a creative writing book , but hear me out.

How to Decide If Your Idea Should Be an E-book or a Blog Post

Contently

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? When to write an e-book. We all like to feel affirmed, right?

Why Brands Need To Act Like Publishers

Marketing Insider Group

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher.

9 Keys To Brand Publishing Success

Marketing Insider Group

And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love.

B2B Lead Generation Blog: BeTuitive Publishing Book Review

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Review 156

5 Things I Learned from Self-Publishing

B2B Memes

If nothing else, self-publishing is a learning experience. It’s not for everyone, certainly, but don’t count yourself out as a self-publisher until you give it some serious thought. I can’t really explore all the dimensions of self-publishing without selling the book.

How to Decide If Your Idea Should Be an E-book or a Blog Post

Contently

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? When to write an e-book. We all like to feel affirmed, right?

Words 124

How Much is Your Address Book Worth?

B2B Lead Generation

Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses. ” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly.

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

Write an Ebook: How Are Books and Blogs Alike?

Writing on the Web

src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? I publish the blog post. They know they need to write and publish a book. I usually know which people are serious about writing a book.

The New Rules of Lead Generation: Book Review

The Effective Marketer

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Book Review Lead generation book david t.

Rules 169

Will Self-Publishing Save Print?

B2B Memes

Most writers,” I wrote in declaring that print is effectively dead , “don’t care in a meaningful way about the physical presence of a book. This realization came to me last week as I attempted to lean back and survey my achievement, such as it was, in publishing my first e-book, the New-Media Survival Guide. As a vehicle for conveying information, the e-book is superb. Just try weighing an e-book appreciatively in your outstretched hand.

8 Books Every Content Marketing Manager Should Read At Least Once

DivvyHQ

“Losing yourself in a book is the ultimate relaxation.”. A book is often the perfect prescription for doubt removal too. Here we prescribe eight books to the modern content marketing leader. 8 Books Every Content Marketing Leader Should Read (Or Reread) This Year.

From Blog to Book: Write an Expert Ebook in 90 Days

Writing on the Web

From January to March I’m creating content and publishing an ebook for Kindle about expert ebooks. For the last month I’ve been posting a series on how to write an expert ebook here on this blog with the intention of publishing an ebook on Kindle within 90 days.

Content Marketing Requires the Mindset of a Publisher

Sales Engine

Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper.

Publishing is dying because marketers are the new publishers

Biznology

My friend, Paul Gillin has a blog called Newspaper Death Watch that chronicles the slow decline of an entire publishing industry. Do you still have a phone book in your house or do you Google every number you need? A fix-it book. Marketers are the new publishers.

Hot off the Press: Our Personalization Book, Now in Its 2nd Edition

Evergage

Writing a book is a labor of love. Authored by my colleague Katie Sweet and me, the full-length book [ ] Content Publishing Customer Success Demand Gen and ABM E-commerce Optimization CDP machine learning personalization strategy real-time marketing

Press 52

First-Party Data Priorities Prompt Publishers to Take Back Control

ADmantX

Writing exclusively for ExchangeWire, Giovanni Stocchi, CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can further refine their approach in creating detailed audience segments. GDPR has been the push publishers needed to take back control of their first-party data to offer advertisers custom-fit audiences and propensity modelling. This is where publishers step in.

E-books: More Than a New Marcom Fashion

WriteSpark

So it is with e-books, the latest incarnation of short-book projects such as technology primers and guides that I wrote for clients in the 1990s. . Yet an e-book isn't just a new facade that simply presents a book's worth of text in a format suitable for online reading.

Paper 181

Write an Expert Ebook: How Are a Book and a Speech Alike?

Writing on the Web

src="[link] width="300" height="225" title="Write an Expert Ebook: How Are a Book and a Speech Alike?" /> If you want to write an expert ebook , here’s another way to make it simple and easy. Think about this: writing a speech is similar to writing a book. and a Speech Alike?"

The New Rules of Lead Generation: Book Review

The Effective Marketer

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Book Review Lead generation book david t.

Rules 130

[Book Review] ‘Engage to Win’ - Marketing in a Customer-Centric World

bizible

The book does a great job diving into the idea that customers want to advocate for brands that reflect their own values. McKinsey published research that says up to 70 percent of the buyer’s experience depends on how well they feel they’re being understood.

Review 171

The Ultimate Guide to Marketing and Business Books

Hubspot

Whether or not you aspire to become a billionaire, there are thousands of business and marketing books to help propel you towards your career goals. These books may just provide you with the inspiration you need to make your next — big or small — career move.