Self-publishing checklist for indie authors: self publish your book with confidence


You’ve spent the past several months writing your book. Now it’s time to switch gears and go from writer to publisher/marketer. And while the thought of self-publishing a book used to be exciting, it now feels overwhelming. Your official self-publishing checklist.

Why top self publishers choose print on demand books


Once you’ve written and finalized your book, there’s a big question to answer… How are you going to deliver your book to your audience? A good place for us to start is to understand that there are two main book printing options for self publishers.


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The Experts on How to Get a Book Published

Writing on the Web

Truly, the Publishing at Sea conference aboard a cruise ship in the Caribbean was an explosion of information and ideas. Joan Stewart , the Publicity Hound, captured a few learning gems on How to Get a Book Published on her post here. Personally, I’m not trying to get a book published, but many of my clients are and I want to as informed as possible about the book publishing industry which is changing so rapidly.

The Coming Death of Self-Publishing

B2B Memes

It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. But as an implicit indicator of quality, the idea inherent in the phrase “self-publishing” increasingly serves no purpose (other than a historical one). Traditionally published works were probably good; vanity publications were probably bad.

Blog your way into a book deal


In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. And, back in 2003, the publishing industry was still deeply in denial that their hegemony would dominate the written world for years to come (where they were in 1993, a decade earlier–it’s true, denial is our strongest muscle). He just sold a picture book to Disney !

9 Best WooCommerce Bookings & Appointment Plugins


Are you looking to make your bookings and appointments process easier? However, with an appointment and bookings plugin, you can automate your scheduling tasks to save time and money. Choosing a WordPress Booking Plugin. WooCommerce Bookings & Appointment Plugins.

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11 Marketing Books Every CMO Should Read


Although we receive the majority of our news through sound bites and social posts, there’s nothing quite like sitting down with a good book to learn new perspectives on such a dynamic field. To get your reading list started, here are 11 marketing books that I believe every CMO needs to read in order to keep growing: 1. In this book, Jørn Lyseggen advises professionals to step outside their industry bubble and to look beyond internal data.

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Kindle Direct Publishing: How to Publish a Book on Amazon


Decades ago, aspiring authors dreamed of closing a book deal with a traditional publisher so their words could be held in the hands of people all across the world. It seemed to be the only real way to bring your book to life before the digital age. Now that we have tablets, phones, and other mobile devices, it’s become easier than ever to access books online. You can create your own self publishing destiny! Key benefits of using Kindle Direct Publishing.

Best Marketing Books You Need To Read


Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

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How to Get Booked for Speaking Engagements

Hinge Marketing

Including links to your blog articles (published on yours or external sites), books, executive guides, webinars, and videos will help bolster your authority and set your submission apart during the vetting process. . Expertise alone won’t make you a thought leader.

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Please Don’t Mistake Blog Writing for Book Writing

Writing on the Web

Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. She’s right about blog writing being different than book writing. And I agree with her that blogs make bad books. The informal nature of blog writing isn’t what you expect to read in a book.

Blog to Book: The Secret Behind Expert Ebooks

Writing on the Web

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. Or you may need an ghost writer to flush out the best posts, polish sentences, and help create the book for you. Too many professionals are leaving money on the table by not publishing their expert ebook. There are software programs that will help you do this.

How Much is Your Address Book Worth?

B2B Lead Generation

Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses. ” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly.

Expert Ebook University: Publishing at Sea

Writing on the Web

However, I’ll go anywhere to learn more about the craft of writing and publishing expert ebooks for my clients! This weekend, I’m joining Joan Stewart , the Publicity Hound and four other book experts on a Publishing at Sea cruise in the Caribbean. Honestly, it is work, as I’ll be learning everything that’s changing in the world of digital book publishing, particularly the marketing pieces.

Best Digital Marketing Books 2020


In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education.

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Multi-Channel Publishing From Within Engage


Then you publish to Facebook. Sometimes it leaves you feeling like this poor guy: In his unfinished book The Pale King, author and celebrated writer David Foster Wallace once wrote: “Routine, repetition, tedium, monotony, ephemeracy, inconsequence, abstraction, disorder, boredom, angst, ennui — these are the true hero’s enemies, and make no mistake, they are fearsome indeed. Introducing Publish & Tweet with Content Studio. Moderate Publish & Tweet posts (yet).

Benefits of writing a book: Can writing a book improve the credibility of your products and services?

B2B Digital Marketer

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? I have published a few books of my own, and I am always seeking a way to make it easier.

4 New Year’s Resolutions for Media Publishers


After one of the craziest years in human history, we’re all eager to close the book on 2020 and start anew. Publishers’ first-party data is rising as the heir-apparent to third-party cookies. Email Monetization Email Acquisition Email Revenue Media Publishing

Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. We have compiled a list of the top ten books related to the various aspects of digital marketing to help you do that.

Will Self-Publishing Save Print?

B2B Memes

Most writers,” I wrote in declaring that print is effectively dead , “don’t care in a meaningful way about the physical presence of a book. This realization came to me last week as I attempted to lean back and survey my achievement, such as it was, in publishing my first e-book, the New-Media Survival Guide. As a vehicle for conveying information, the e-book is superb. Just try weighing an e-book appreciatively in your outstretched hand.

Why Top Self Publishers Choose Print on Demand Books


Once you’ve written and finalized your book, there’s a big question to answer… How are you going to deliver your book to your audience? I’ll admit this part isn’t typically as fun as writing your book, but it’s just as important because there’s no book if it can’t find its way into the hands of your readers. We talked a lot about available shipping options in our ecommerce Tradecraft issue , but does it look different when you’re dealing with printed books?

8 Unmissable Marketing Books for 2020

Martech Advisor

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. Learn More: The Three Books I Would Recommend to Any Marketing Leader.

How to promote your books with a great author landing page


There’s so much to figure out when it comes to promoting your work that it can feel very far away from the creativity and fun (okay, Type 2 fun) that created your book in the first place. I’m publishing in multiple places, but everything makes its way to the website.”.

Announcing my new book – B2B Marketing Strategy!

TaylorMadeIn KEW

I am incredibly proud to announce my new book, published by Kogan Page. Writing this book has been an incredible experience, yet it’s also been one of the hardest things I’ve ever done. Why this book? I had been consistently blogging about B2B marketing for a number of years when I first began thinking about writing this book. But writing a book is very different from writing a blog, and I just couldn’t seem to begin.

8 Tips for a High-Converting Book Landing Page


Jump ahead: 6 reasons authors need landing pages for their books/a> 5 essential elements of a book landing page. 8 book landing page best practices. Great book landing page examples for your inspiration. Landing pages aren’t just for published books.

B2B Lead Generation Blog: BeTuitive Publishing Book Review

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

5 Things I Learned from Self-Publishing

B2B Memes

If nothing else, self-publishing is a learning experience. It’s not for everyone, certainly, but don’t count yourself out as a self-publisher until you give it some serious thought. Thanks to e-book and print-on-demand technology, the risks are low and the potential for rewards—though not perhaps of the kind you’d expect—high. I can’t really explore all the dimensions of self-publishing without selling the book.

How to Decide If Your Idea Should Be an E-book or a Blog Post


That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? Not every e-book has to be perfectly evergreen, but you shouldn’t stall your team to put together a long-term project that will feel dated by next quarter. Additive content can also provide a nice little runway for launching an e-book down the line.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. His solid business background shows that he is not just a “consultant”, “marketing guru” or some “speaker” But is this book for you? As I said earlier, this book focuses on the basics of lead generation.

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Write an Ebook: How Are Books and Blogs Alike?

Writing on the Web

src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? I publish the blog post. They know they need to write and publish a book. I usually know which people are serious about writing a book. You cannot afford to kiss off one more day with Internet book marketing denial. and Blogs Alike?"

How Long Should Content Be? And What Can Marketers Learn About It from TV, Movies, and Books…?


TV, movies, and books. Have you ever tried to write a book? People are used to TV, movies, and books being certain lengths, and going too long or even too short can turn them off. What about books? Curious about comic books?

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5 ways authors can make money outside selling books


It’s a prevailing myth throughout the writing community that if you want to be a published author, you’ll still never be able to quit your full-time job or gig waiting tables. Miller (left) and Liz Lawson (right), books are only one aspect of their full-time writing careers.

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. It’s all about publishing content on these targeted topics regularly – and that means committing to blogging long-term. These can then link to your e-book landing page.

From Blog to Book: Write an Expert Ebook in 90 Days

Writing on the Web

From January to March I’m creating content and publishing an ebook for Kindle about expert ebooks. When I ask them, 9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital form. For the last month I’ve been posting a series on how to write an expert ebook here on this blog with the intention of publishing an ebook on Kindle within 90 days.

Book Review: Social PR Secrets


Coming in at under 100 pages, this slim volume stands apart from most other business books simply by virtue of its slender profile. This is no wasted verbiage in this book, no fluff, no superfluous content. This is the bleach, the moonshine, the uranium of business books—powerful but highly concentrated. “Social media has dramatically increased a brand’s number of owned media outlets, so smart businesses need to make the mental shift to think more like publishers.

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How Publishers Can Drive Revenue Through Virtual Events


For more than a decade, in-person events were a reliable revenue source for media companies, offering publishers a chance to both reconnect with and reacquire the buyers and sellers that had seemingly moved on to more sophisticated digital marketing offerings. Where Do Publishers Go From Here?

Book Review: Maverick Marketing


Written for creative types and marketing strategists on both the agency and client sides of the fence, the book highlights edgy tactics and concepts that have enhanced brand success. Even if Hayes didn’t share so many valuable marketing insights here, the book may be worth buying just for its trivia value. The book has a few faults.

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Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself


Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

The hardest part of launching a book isn’t the writing—it’s the marketing


You’ve done the hard part: Writing a book. Whether you’re self-publishing , working with an indie publisher, or have a major house behind you, traditional book launches involve lots of in-person events, like bookstore tours, conferences, and throwing a big party (or two or three).

How to Decide If Your Idea Should Be an E-book or a Blog Post


That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? Not every e-book has to be perfectly evergreen, but you shouldn’t stall your team to put together a long-term project that will feel dated by next quarter. Additive content can also provide a nice little runway for launching an e-book down the line.

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