Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. Everybody Writes.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Webbiquity

JUNE 24, 2013

And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. And describing a brand begins with words. Don’t rely on…worn-to-the-bone words and phrases and bland corporate tone.”

Rules 100

Rules Content Paid Search Agency Lead Ranking 100

Marketing Insider Group

JULY 11, 2023

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. Podcasts People make fun of podcasts because everybody seems to have one. A podcaster with only dozens or hundreds of subscribers still has an attentive audience that you can help. So, what really works?

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Oktopost

AUGUST 12, 2021

His book ‘The Creative Curve’, came out in June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been translated into eight other languages. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. and Forbes.

B2B Thought Leadership 118

B2B Thought Leadership Transparency Thought Leadership Click Rate 118

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. Record an interview and turn it into a podcast. There are software programs that will help you do this.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Oktopost

JUNE 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes.

Twitter 125

Twitter Product Planning Transparency 125

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Marketing Insider Group

MAY 3, 2021

Some more complex words are necessary at times, but if you’re using words that don’t sound like your audience, you need to simplify. Honest, authentic videos or podcasts featuring experts and leaders that answer big questions. Injecting some humor into your blogs and even occasionally saying words like “suck”.

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Tune in to her podcasts of established leaders’ interviews.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Oktopost

DECEMBER 8, 2021

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Because of this success, Justin and his team were featured in multiple business and marketing books as well as being profiled by some of the most successful marketing blogs in the world. Help us get the word out! Catch all episodes here.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Marketing Insider Group

MAY 4, 2018

For the 173rd episode of The Marketing Book Podcast, I interviewed Nick Westergaard, author of Brand Now: How to Stand Out in a Crowded, Distracted World. The post Weekend Reading: “Brand Now” by Nick Westergaard appeared first on Marketing Insider Group.

Brand Identity 158

Brand Identity Branding Ads Marketing & Strategy 158

Zoominfo

MARCH 14, 2018

2. Jay Baer is a New York Times best-selling author of five books. Jay’s books all focus on helping marketers and business professionals get more customers and keep those they’ve already earned. Here’s a quick rundown of his books: Hug Your Haters: How to Embrace Complaints and Keep Your Customers.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Thinkers360

MARCH 7, 2024

“Thinkers360 is a great platform for getting the word out about my writing and expertise as well as expanding my network of thought leaders. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. How can I recommend others who should be on the list?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

Webbiquity

MAY 4, 2021

I should mention James is also the host of the All Things Video Podcast, which is a definite must-listen. Tom: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? I don’t know if the podcast has directly led to sales. Tom: It is.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Marketing Insider Group

JANUARY 12, 2018

For the 157th episode of The Marketing Book Podcast, I interviewed Daryl Weber, author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. For many marketing professionals, “science” is a four-letter word. But at its core, marketing aims to seed […].

Brand Identity 175

Brand Identity Branding Ad Building Marketing & Strategy 175

Oktopost

DECEMBER 1, 2021

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He even teaches a course at UC Berkeley on the topic and is the author of the best-selling marketing book, “Welcome to the Funnel: How to Turn Your Content and Social Media Marketing up to Eleven”, selling 22,000 copies worldwide. Meet Jason Miller.

Transparency 109

Transparency Marketo Top of Funnel Digital Marketing Funnels 109

seo.co

FEBRUARY 8, 2022

Repurpose Your Post Into a Video or Podcast. If you’re used to writing all your posts, try experimenting with a new mediums: podcasts and video. We have reformatting our blog posts into hundreds of applicable and timeless podcasts and videos. Write a Book (or eBook). Then, start writing!

SEO 98

SEO Content Dwell Advertising Mediums 98

Marketing Insider Group

MARCH 24, 2021

Don’t the words “case study” just conjure up a picture of a yawnfest? Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. Make Your Brand Stories into Heroes’ Journeys.

Brand Identity 360

Brand Identity Branding Advertising Agencies Content 360

Zoominfo

JUNE 30, 2019

Creativity is a difficult concept to put into words. The company is well-versed in the world of content marketing—but recently, they ventured into a new format: Podcasting. Very few B2Bs have mastered the art of podcasting. Before this book, the term inbound marketing simply didn’t exist.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Hubspot

FEBRUARY 19, 2018

I wanted to take this seriously, so I decided to check out a couple self-help books dedicated to the idea of “living in the now.”. Self-help books aren’t meant to be mindlessly devoured and followed diligently, like a cookbook recipe for happiness. The Best Self-Help Books. But others didn't resonate with me as deeply.

Positioning 77

Positioning Work Management Viral Marketing Fulfillment 77

Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. You remember podcasts limping along for the 10 years before they kicked into another gear with the NPR show “This American Life” and its 2014 investigative journalism series “Serial.” were podcast listeners.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content strategy? Give me a break, you say.

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. But recently, they ventured into a new format: podcasting. Very few B2B companies have mastered the art of podcasting. The podcast, titled “The Marketing Cloudcast”, discusses the same topics the company usually covers in an audio format.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Vision Edge Marketing

APRIL 12, 2022

That’s the operative word. Word of mouth is essential to the success of a PLG strategy. A brief podcast cannot possibly cover everything you need to know to implement a product-led growth strategy. It’s worthy of a book. In fact, there is a book. Yes, you will need to have great features and benefits.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Hubspot

JULY 18, 2018

Whether or not you aspire to become a billionaire, there are thousands of business and marketing books to help propel you towards your career goals. These books may just provide you with the inspiration you need to make your next — big or small — career move. Business Classics and Fundamentals. Den of Thieves by James B. Management.

Planning 60

Planning Business Paid Search Agency Work Management 60

Oktopost

JUNE 30, 2021

Listen to the podcast: For more thought leadership on how to tap into behavioral data and B2B buyer brains, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Help us get the word out!

Top of Funnel 62

Top of Funnel B2B Thought Leadership Transparency B2B 62

Convert

AUGUST 19, 2022

In other words, the benefits of CRO are far-reaching and can have a positive impact on every area of your business. Every time I’d come across a book, podcast, or article about it, I was hooked in. Reading books about experimentation and product management. The next best resources would be.

Work Management 59

Work Management Marketing Management Statistics Paid Search Agency 59

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Vidyard

AUGUST 12, 2019

And according to Jay Baer, co-author of the book Talk Triggers, in his interview with Tyler Lessard on the Creating Connections Podcast , these personal recommendations matter even more in the B2B world, where 90% of purchase decisions are influenced by word-of-mouth. What is a Talk Trigger? Go Where Your Audience Lives.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Contently

FEBRUARY 2, 2021

I’m meticulously choosing words to paint a picture and bring the product to life.” The best blogs, podcasts, or videos must employ the same skills a magazine or newspaper writer and editor uses. ” Photo by Yao Hu on Unsplash. For ads, I want creativity. For content, I crave authority.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Contently

SEPTEMBER 24, 2019

He paced around the huge stage, delivering material that was partially adapted from his sold-out spoken word tours and cult-beloved radio show , though he added a meditation on content creation and curation. Most notably, he used the word “content” in his passionate missive. Like, a lot. For the content.’

Content Marketing 145

Content Marketing Paid Search Agency Content Curation 145

ClearVoice

MARCH 18, 2021

In the book ‘ How Emotions are Made ,’ neuroscientist Lisa Feldman Barrett argues that we should strive to be more nuanced in the ways we talk about our emotions. Their words corresponded with thousands of emotion concepts and each concept can be used to serve at least one goal, or often many different goals.

Storytelling 105

Storytelling Open Rate Click Rate Social Marketing 105

Contently

OCTOBER 14, 2020

It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing. I got into podcasting during its first wave in 2005. With my team at R/GA, I helped create one of the first brand-sponsored podcasts: Download with Heather and Janelle for Johnson & Johnson’s Acuvue contact lenses.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Heinz Marketing

APRIL 29, 2022

A metaphor for tackling the most challenging task of your day, this book reminds us that if we eat the frog first thing each morning, you’ll have the satisfaction of knowing that it was probably the worst thing you’ll do all day. Or in other words – identify the tasks most critical to do first and have the most impact.

Product 120

Product Tips Marketing Analytics Tools Barriers 120

Contently

APRIL 26, 2020

If Abraham Lincoln could finish the Gettysburg Address in 271 words, you can spare your audience a half hour. The most successful podcasts are interview shows in which hosts and guests have a conversation. Think of it like a picture book for kids. I spent a few minutes researching branded podcasts just in case.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177