Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. You remember podcasts limping along for the 10 years before they kicked into another gear with the NPR show “This American Life” and its 2014 investigative journalism series “Serial.” were podcast listeners.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

ClickZ

JULY 7, 2022

Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. For more recent publications than Wuthering Heights, TikTok (and influencers) can drive conversation, attention, and book sales. moongirlreads_ literally such an amazing book CHECK IT OUT!!!

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. A few podcasters use almost every tactic listed here.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Hinge Marketing

AUGUST 14, 2019

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%). Looking for a podcast specifically for engineers?

Work Management 104

Work Management Marketing Management Service Planning 104

B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. In a podcast interview with David C.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Convert

OCTOBER 5, 2020

We started with the usual books that are recommended for advice on how to improve your communication skills. Just google ‘books on workplace communication’ to see these. The best podcast for projecting presence on video calls. The snippet: ‘There are lots of books on the great art of speechmaking. David Marquet.

Allocation 82

Allocation Advertising Agencies Best Practices Paid Search Agency 82

Convince & Convert

MARCH 15, 2016

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. The report is bursting with fascinating statistics, and not just about podcasts but also about online radio, streaming, social media, and beyond. highlight to tweet).

Statistics 115

Statistics Broadcasting Correlation Amazon 115

Marketing Insider Group

NOVEMBER 10, 2020

Podcasts have exploded in popularity for good reason. You can listen to a podcast at your desk, in the car, during exercise, and anywhere else you can get away with wearing headphones. Binge five podcasts in one sitting or listen to five minutes at a time: the choice is yours. Marketers have a variety of great podcast options.

Conference 230

Conference Resources Peer-to-peer Paid Search Agency 230

Zoominfo

SEPTEMBER 30, 2018

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Today, we’re sharing our list of the best sales podcasts on the web from some of the biggest sales personalities. What are the Best Sales Podcasts? Host: Brian G.

Sales Management 100

Sales Management Top of Funnel B2B Thought Leadership Best Practices 100

Martech

APRIL 3, 2023

The people in this group have authored enough important and influential business books to stock a library. He’s co-author of “Intelligent Content: A Primer” and “The Language of Content Strategy” and creator of the Content Strategy Series of books from XML Press. followers) A.

Content Marketing 107

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 107

The Forward Observer

FEBRUARY 9, 2024

The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel About the Book In his bestselling first book, Eric Siegel explained how machine learning works. He illustrates the practice with stories of success and of failure, including revealing case studies from UPS, FICO, and prominent dot-coms.

Click Rate 339

Click Rate Case Studies Paid Search Agency Amazon 339

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. The Power of Moments.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Marketing Insider Group

JULY 11, 2023

A recent study found that brands overestimate ad conversions by 4,000%. Podcasts People make fun of podcasts because everybody seems to have one. A podcaster with only dozens or hundreds of subscribers still has an attentive audience that you can help. However, getting a good return on ad spend is challenging.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. Record an interview and turn it into a podcast. There are software programs that will help you do this.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Webbiquity

JUNE 24, 2013

The same study also showed that: • 90% of companies are already doing some form of content marketing. • And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. Book Reviews Content Marketing'

Rules 100

Rules Content Paid Search Agency Lead Ranking 100

Ambal's Amusings

NOVEMBER 30, 2012

It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Who is the book intended for? Who is the book intended for? This book is for online marketers. Top 4 takeaways from the book. How one can leverage social media to connect with the target market.

Content Marketing 100

Content Marketing Content Mobile Marketing Case Study 100

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

B2B Marketing Directions

JANUARY 7, 2024

What Won't Change In 2024 Last year, I began publishing two new types of posts each month - book reviews and "research round-ups." In 2023, I published eleven book review posts. They can read blogs, white papers, and ebooks, watch videos, listen to podcasts, and attend webinars. My book review posts were very popular in 2023.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Tune in to her podcasts of established leaders’ interviews.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Parse.ly

OCTOBER 22, 2019

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. Summary: Host Reid Hoffman (yes, that Reid Hoffman ) studies the story of Charity:Water’s founder and CEO, Scott Harrison. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers.

Content Marketing 63

Content Marketing Planning Lead Ranking Lead Scoring 63

Outgrow

DECEMBER 20, 2022

We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Same thing with the shock and awe package, compared to just sending them a book and a professional letter. A professional book and letter send a much stronger signal and it costs a lot less.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Valasys

NOVEMBER 8, 2019

Talking about the best marketing books for B2B marketers in 2019, the first question that comes to our minds is why, at all, we need them? According to a report from Inc.com, most CEOs & executives read 4-5 books per month. Furthermore, specialists are training people on how to read more books. Well, they do.

B2B Marketing 55

B2B Marketing Enterprise Management Planning B2B 55

Valasys

NOVEMBER 7, 2019

Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. population, listen to podcasts regularly. population, listen to podcasts regularly.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Crimson Marketing

JANUARY 27, 2014

HubSpot’s marketing has been recognized with 20 different awards, and featured in over 25 different marketing or business books, as well as a Harvard Business School case study. The post Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast] appeared first on.

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

Outgrow

MARCH 24, 2023

We recently interviewed Samuel Thimothy for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! And we’re like, you’re trying to get somebody to book a software demo. But all of those podcasts have given me a lot of brand exposure. Thanks for joining us, Samuel.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Zoominfo

MARCH 14, 2018

2. Jay Baer is a New York Times best-selling author of five books. Jay’s books all focus on helping marketers and business professionals get more customers and keep those they’ve already earned. Here’s a quick rundown of his books: Hug Your Haters: How to Embrace Complaints and Keep Your Customers.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Marketing Insider Group

MAY 18, 2020

Some additional thought leadership research: According to a thought leadership study by LinkedIn, 58%of buyers read one or more hours of thought leadership each week. The 2019 Thought Leadership Impact Study found that 55% of buyers bought more than one product due to thought leadership. Podcasts are another vehicle for getting heard.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Marketing Insider Group

MARCH 24, 2021

Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Don’t the words “case study” just conjure up a picture of a yawnfest? Set up a quick consultation , and I’ll send you a free PDF version of my books.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Honest, authentic videos or podcasts featuring experts and leaders that answer big questions. They also have a podcast, guides, and business courses. Most industries are in a state of content marketing saturation.

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

Content4Demand

SEPTEMBER 21, 2018

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. by Alicia Esposito, Content Strategist.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. You show it through the expertise of your leaders, case studies, and examples. Plus, you can use your actual customers in content, for example, when using testimonial videos or conversations on a podcast. Now, on to the numbers. In 2020, 26.4% Image: Statista.

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Examples of inbound e-commerce marketing include blogs, podcasts, and e-books. We’ve got some real-life case studies that can help you understand how e-commerce marketing has worked for other brands. E-commerce Marketing - Case Studies .

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62