How to Get Booked on Podcasts, Grow Your Reach, and Increase Revenue

B2B Digital Marketer

Do the work for the podcast host. Explain how you feel that you could benefit the audience of the podcast host. Podcasts are becoming more popular with each passing day. Podcast Timestamps/Outline. 06:14 – Where podcasts are now, the landscape, and their impact.

Chasing the algorithm podcast and new book edition

Biznology

In this podcast, we discuss the reasons behind updating our book, the changes in search marketing since our last edition, and how you can adjust to the shifts in search algorithms. To purchase it or review the book on Amazon, click here. The post Chasing the algorithm podcast and new book edition appeared first on Biznology. Search Engine Marketing, Inc., Third Edition.

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10 Podcasts That Will Foster Innovation and Growth in Marketers

Marketing Insider Group

Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. You can certainly read books and articles to get your innovative thinking back on track. Recommended Podcasts for Marketers. The Elevate Podcast”.

Episode #49 – From the Inside: A Pair of IC Experts Write the Book on Internal Comms

Biznology

In 2018, when comms pros Mark Dollins and Jon Stemmle were first wading into the research for their forthcoming book on internal communications, but they couldn’t have anticipated the seismic change we would all soon experience.

Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Now, in 2021, the mission seems to be successful as podcast listeners have reached a new high – 485 million listeners worldwide ! .

The SaaS Marketer’s Black Book of Lead Generation

Marketing Insider Group

In the aforementioned report from Demand Gen, 64% of B2B buyers said they preferred to listen to podcasts and 48% liked to watch webinars to conduct product research. Care to share any notes from your black book in the comments? Lead generation.

The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasts have emerged as both a viable media channel and an effective marketing one. A Brief History of Podcasting. Podcasting was humming along until 2014, when the true crime podcast Serial debuted.

The Best Business Podcasts to Listen to in 2022

Conductor

That’s one reason why business podcasts are among the most rapidly growing genres in all of podcasting. Most of the top business podcasts run between 15 minutes and 2 hours. How popular are the top business podcasts? Best Business News Podcast: Marketplace Podcast.

3 Ways to Measure the ROI of Your Podcast

Contently

As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? For Joe Caporoso, a podcast felt like a great way to grow as a creator.

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts. So if you’re already familiar with the sales podcasts on this list, we recommend you check out that post as well. 4. The Sales Hacker Podcast.

Book Review: Content Rules

Webbiquity

And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. The book works well on several levels, and though it’s most valuable to practitioners—those who actually envision, specify, create, repurpose, and promote business content— it’s also helpful for senior executives charged with developing content strategy and coordinating creative efforts.

Review 164

Please Don’t Mistake Blog Writing for Book Writing

Writing on the Web

Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. She’s right about blog writing being different than book writing. And I agree with her that blogs make bad books. The informal nature of blog writing isn’t what you expect to read in a book.

Blog to Book: The Secret Behind Expert Ebooks

Writing on the Web

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. Record an interview and turn it into a podcast. Or you may need an ghost writer to flush out the best posts, polish sentences, and help create the book for you. About Expert Ebooks Books Content Marketing E-Books blog to book blog writing expert ebooks

10 Best Podcasts for Marketing Professionals

Visitor Queue

This means that the stack of books beside your bed grows taller, the number of articles you read each day goes up, online training courses get longer, and your podcast list grows. The post 10 Best Podcasts for Marketing Professionals appeared first on Blog Visitor Queue.

30 Brilliant Content Marketing Podcasts You Need to Hear

RockContent

We’re talking, of course, about podcasts. Below we’ve compiled a list of 30 podcasts that can lift you out of inbox quicksand and into the realm of content marketing: 1. The Content Champion Podcast. Marketing Agility Podcast. The Marketing Book Podcast. The post 30 Brilliant Content Marketing Podcasts You Need to Hear appeared first on Visually Blog. Content Marketing content marketing podcastsBy 8 a.m.

30 Brilliant Content Marketing Podcasts You Need to Hear

RockContent

We’re talking, of course, about podcasts. Below we’ve compiled a list of 30 podcasts that can lift you out of inbox quicksand and into the realm of content marketing: 1. The Content Champion Podcast. Marketing Agility Podcast. The Marketing Book Podcast. The post 30 Brilliant Content Marketing Podcasts You Need to Hear appeared first on Visually Blog. Content Marketing content marketing podcastsBy 8 a.m.

Benefits of writing a book: Can writing a book improve the credibility of your products and services?

B2B Digital Marketer

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? I have published a few books of my own, and I am always seeking a way to make it easier.

Uncommon Thinking for B2B Authors

B2B Digital Marketer

One such way of doing non-traditional marketing is through book publishing. Books are a great way to establish authority and credibility. Podcast Timestamps/Outline. 20:32 – The hard part of authorship – marketing and promoting your book.

37 Life-Changing Leadership Books You Need to Read ASAP

Single Grain

Great business books are an inexpensive, interesting way to get your team thinking differently, developing new skills and acquiring new knowledge. Without further ado, here are the 37 life-changing books (and articles!) 3 Must-Read Business Books. Every hire at Single Grain, regardless of position, reads these three books. Written years ago, this book still holds up, and shares every secret to good copywriting. 13 Leadership Training Books, Articles and Videos.

Writing Your Own Book to Establish Authority

B2B Digital Marketer

Establish Authority By Writing Your Own Book: Costs. There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems. Podcast Timestamps/Outline.

Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%). And if you’ve never tried the podcast format before, here are some great listens to get you started. Looking for a podcast specifically for engineers? The Accounting Best Practices Podcast.

Curious how podcasts make money? Here are 8 ways to turn a profit

ConvertKit

If you have a podcast, there are multiple options to turn your hobby into a business and your business into your full-time job. The trick is figuring out how to monetize a podcast in a way that makes sense for your business. How much do podcasters make?

How to promote your books with a great author landing page

ConvertKit

Podcast interviews! There’s so much to figure out when it comes to promoting your work that it can feel very far away from the creativity and fun (okay, Type 2 fun) that created your book in the first place. That means one landing page per book, if you’ve written more than one.

The Beat Goes On: 6 Ways to Repurpose Podcasts

Content4Demand

It’s no surprise, then, that podcasts sprung to the top of marketers’ to-do lists. And the podcasting market is showing no signs of slowing down: The global podcasting market is expected to reach $41.8 Not everyone is going to discover your podcast series organically.

10 Best Social Media Marketing Books to read in 2020

Martech Advisor

Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential. Let's look at a list of ten social media marketing books to read in 2020 to strengthen your digital marketing strategy.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity. In 2019, around 90 million Americans listened to a podcast on a monthly basis – a number that is expected to reach 132 million by 2022. Wondering how to start your own podcast show ?

Your Story is Not About You - Content Pros Podcast Episode 2 with Ann Handley

Oracle

She also wrote the book on how to create great marketing content with her bestseller, Everybody Writes. For our second episode, we were graced by Ann Handley to chat about content marketing strategy, her new book, and how to get everyone in your organization to be a content creator. Stream this podcast on iTunes | Download the podcast audio. Content Marketing Content Pros Podcast

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. A successful podcast can be an effective marketing channel for your brand, since it can help you develop an intimate relationship with your customers or become seen as a thought leader with your peers – which translates to more sales and more business opportunities. Podcasts are convenient, for one.

3 Legal Steps Podcasters Often Forget About

ConvertKit

Podcasting is a great medium for creating content for your audience with some unique benefits. It is more popular than ever and the resources about starting a podcast seem to be popping up every day. 3 legal steps podcasters need to know. You’ve decided to start a podcast!

Content Marketers Must Read Book of the Week!

Ambal's Amusings

It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Who is the book intended for? This book is for online marketers. The book offers tips on how content development is achieved by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Top 4 takeaways from the book.

Successful Podcasts' Share Seven Qualities

Pointclear

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts introduce you and your products to thousands of potential customers and those that refer customers, but there are seven things you must have in mind to be a success. Podcasts Reach Weekend Listeners with Work-Related Content. Podcast

Your Story is Not About You - Content Pros Podcast Episode 2 with Ann Handley

Oracle

She also wrote the book on how to create great marketing content with her bestseller, Everybody Writes. For our second episode, we were graced by Ann Handley to chat about content marketing strategy, her new book, and how to get everyone in your organization to be a content creator. Stream this podcast on iTunes | Download the podcast audio. Content Marketing Content Pros Podcast

The B2B Marketer’s Guide to Podcasting

Zoominfo

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). Podcast fans listen to 40% more shows than last year ( source ). Apple features more than 525,000 active podcast shows, with more than 18.5 The average number of monthly podcast listeners will reach 112 million by 2021 ( source ).

Clubhouse vs. Podcasts: Which Should Marketers Use? [Data + Expert Tips]

Hubspot

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few).

Marketing Books to Millennials: One Author's Unconventional Growth Strategy [Podcast]

Hubspot

She knew nothing about publishing or marketing a book. The typical publishing and marketing playbook for books wouldn't work for her target audience -- they weren't the "sit down to read for long periods of time" type. The Underwriting has become so popular that Miller has signed on to publish five more books as part of a six-figure book deal. Podcast Daily

Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]

Crimson Marketing

HubSpot’s marketing has been recognized with 20 different awards, and featured in over 25 different marketing or business books, as well as a Harvard Business School case study. The post Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast] appeared first on. Corporate Marketing Other Interesting Topics Podcasts There’s no denying that marketing is increasingly picking up the pace towards a more technological future.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Content Marketing Books. This book was published in 2014 and has quickly become the go-to for marketers and writers who make a living writing in some shape or form, from blogging to white papers. Yes, this is a creative writing book , but hear me out.

SearchChat Podcast: Making Companies More Human with guest Mark Schaefer

Biznology

In this week’s episode of SearchChat, we interview Mark Schaefer, co-host of Marketing Companion Podcast, on what it means to make companies more human. His latest book is Marketing Rebellion: The Most Human Company Wins. Spotify Stitcher Radio Google Play Apple Podcasts. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related.

Jason Miller Rocks Content Marketing in the ContentPros Podcast

Oracle

He is also the author of the rock-themed marketing book, Welcome to the Funnel. Stream this podcast on iTunes | Download the podcast audio. Jason Miller is the Senior Content Marketing Manager at LinkedIn, where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. He really cut his teeth on content marketing with one of our worthy competitors by creating educational content. He contacted industry experts and interviewed them.

The Best Marketing Podcasts for Marketers Who Want To Be CEO

The Forward Observer

Listening to these marketing podcasts will help. Those resources include marketing blogs, webinars, ebooks, and podcasts. Of course, podcasting is a burgeoning content marketing tactic , and the trends for podcasting as a medium are very promising. A recent podcasting analysis by Edison Research digs in to the numbers and changing audio consumption behavior represented by podcast listening. I listen to hours of marketing podcasts every week.