WriteSpark

APRIL 8, 2014

Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. These papers offer proven performance that you''ll want to sustain. How a Copywriter Can Help.

Paper 120

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Heinz Marketing

JULY 30, 2022

How Paper Catalogs Remain Relevant in a Digital Age. Zhang explores the reemerging relevancy of paper catalogs, and how this often forgotten strategy can help many different types of businesses stand out in a highly crowded digital marketing environment. He writes: “Effective communication isn’t one problem to solve.

Paper 86

Paper Work Management B2B B2B Sales 86

Contently

MARCH 24, 2020

Week after week, we’d be assigned papers by anthropologists who wrote in a rambling, convoluted code. After a few more anthropology and psych classes, I realized all of academia was in a giant contest to see who could write the most confusing sentence possible. Why you should write at an elementary school level.

Storytelling 154

Storytelling Barriers Class Paper 154

Biznology

AUGUST 17, 2017

I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books. Along the way, I have learned a few secrets of successful writing. A lot of people get into writing because they need a creative outlet. Tip 2: Read more, write more. So that is nothing new.

Tips 146

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B2B Marketing Directions

NOVEMBER 19, 2023

Because having a sound strategy is so critical to content marketing success, Robert Rose's new book is a must-read for marketers. What's In the Book As its title suggests, Content Marketing Strategy is about the strategic management of content marketing. Many of these books probably contain useful information and insights.

Terms and Conditions 54

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Webbiquity

APRIL 26, 2022

That said, not everyone has the ambition or patience to write well. Read the good stuff: the classic books of yesterday, the best columnists and authors of today. High-quality writing is nutrition for the brain. Don’t Write, Talk (Start a Podcast). Writing remains an intensely personal craft. Hire an Editor.

Copywriting 361

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ClearVoice

OCTOBER 4, 2020

A lot of it is routine, which includes daily or weekly writing exercises. Writing is no different. 4 writing exercises from famous authors that’ll help you hone your craft. In the 1930s, a young, aspiring writer Arnold Samuelson visited famed author Ernest Hemingway for some writing advice. Just start writing.

Copywriting 116

Copywriting Paper Class Storytelling 116

WriteSpark

NOVEMBER 14, 2012

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Set the purchasing agenda with white papers. Crafting White Paper 2.0

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Set the purchasing agenda with white papers. Crafting White Paper 2.0

Paper 120

Paper SME Best Practices Case Study 120

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. Some are new, some old, and all insightful and ready to shift your mindset on some of the foundational elements of marketing: empathy, writing, and creating. Honest but not sugar-coated. Embrace a persona.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? You also don’t need to dedicate hours of your day improving your writing. With a few quick writing exercises, you can improve your writing in only 10 minutes every day (even if you don’t consider yourself a writer ).

Newsletter 133

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Anyword

DECEMBER 1, 2021

Not all business writing is the same. In other cases, it might be better to ask a professional to handle the writing when it comes to making the product or service as appealing as possible to the audience. This distinction is especially apparent in the field of copywriting vs. content writing. What is content writing?

Copywriting 98

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Kapost

FEBRUARY 11, 2020

We’ve been writing about content operations for a while now. Blogs, eBooks, white papers…we’ve done it all. The post We Wrote the Book on Content Operations (No, Really) appeared first on Kapost Blog. And that work we’ve written has helped spark a new conversation about the ways B2B enterprises.

Content 83

Content Paper B2B Conversion 83

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Valasys

FEBRUARY 4, 2022

To buy research papers , first you need to decide the type of study that you want to do by going through our site. This is one of the best ways to protect yourself if you are not satisfied with the research paper you’ve bought. The true function of a research paper is to encourage and affirm a specific claim.

Paper 40

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B2B Marketing Directions

JANUARY 21, 2023

It's easy to find ebooks, white papers, articles and blog posts that discuss this "account-based everything" model, but these materials aren't comprehensive. A new book by Bev Burgess and Tim Shercliff fills this critical need. What's In the Book Account-Based Growth is structured in four parts.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Vidyard

NOVEMBER 11, 2020

It can be hard to convey personality over traditional emails, especially if creative writing isn’t your forté. For example, you may find that holding a whiteboard with your prospect’s name on it increases meeting bookings by 50 percent. For example: Write a short, fun message on a whiteboard with your prospect’s name on it.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)

Paid Search Agency 52

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AccuData

APRIL 12, 2021

If you’re searching for a excellent way to buy essay papers over the world wide web, legitimate essay authors is where to be. Do not just help out with dissertations, may do your own case studies, video report, book report, PowerPoint presentation, case studies among others.

Paper 40

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NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. Why did you write it? If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Not so fast.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Marketing Insider Group

MAY 16, 2023

What robots can do is give human writers a starting point via suggested topics or outlines, ultimately freeing up time for humans to write even funnier, more entertaining, and engaging content. Although he didn’t write a book titled “The Empathy Imperative” – Chat-GPT you are such a pretty little liar.)

SEO 243

SEO Lead Ranking Content PR 243

Anything Goes Marketing

OCTOBER 15, 2006

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. The next question is - How do I create a white paper? Writing a White Paper - Where do I Start? Writing a White Paper - Where do I Start? Why "Writing White Papers" Why did I like this book?

Paper 100

Paper Lead Generation Tagging Online Marketing 100

B2B Marketing Directions

APRIL 3, 2022

It's easy to find e-books, white papers, and articles discussing the role of AI in marketing, and there are dozens of books dealing with the technical aspects of artificial intelligence and the social and cultural ramifications of AI. What the Book Covers The AI Marketing Canvas includes four major sections.

Marketing AI 52

Marketing AI Enterprise Management Work Management Planning 52

SmartBug Media

JANUARY 25, 2023

You’ve probably heard the phrase “write what you know” before, but that approach doesn’t quite cut it when you’re crafting inbound marketing content. Whether you’re writing a blog post, web copy, lead nurture emails, or an e-book, tailoring your content for each buyer persona is a must. What types of content do they engage with?

Buyer Personas 52

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B2B Marketing Directions

FEBRUARY 18, 2023

Marketing technology has been discussed in hundreds, if not thousands, of ebooks, white papers, blog posts, webinars, and conference presentations over the past two decades. But there are surprisingly few full-length books that specifically address this vitally important topic. Darrell Alfonso is well-suited to write about this topic.

Work Management 40

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AccuData

JUNE 14, 2021

Essay Writing Company. The firm avails the best class of thesis writing services and has always been profitable in retaining the trust college students have in them. The company is committed to delivering nothing else than one of the best thesis writing service. Go for it, if you are not that good in inventive writing.

Paper 40

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nDash

APRIL 30, 2021

With each of these demands in mind, even the most seasoned freelance writer needs some extra help with writing. That’s where finding the best writing tools comes into play. No matter where you fall on the freelance writing spectrum, embracing these freelance writing tools can help improve the quality of your work.

Budget Programs 98

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B2B Marketing Directions

JANUARY 7, 2024

What Won't Change In 2024 Last year, I began publishing two new types of posts each month - book reviews and "research round-ups." In 2023, I published eleven book review posts. They can read blogs, white papers, and ebooks, watch videos, listen to podcasts, and attend webinars. My book review posts were very popular in 2023.

Marketing AI 70

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ConvertKit

MAY 18, 2021

Once you’ve written and finalized your book, there’s a big question to answer… How are you going to deliver your book to your audience? I’ll admit this part isn’t typically as fun as writing your book, but it’s just as important because there’s no book if it can’t find its way into the hands of your readers.

Demand 52

Demand Fulfillment Custom Publishing Amazon 52

BOP Design

SEPTEMBER 25, 2018

When it comes to B2B content marketing , the act of writing such content can be harder than it seems. After all, most of us write something every day – e-mails, ideas, requests. So how hard could it be to write a blog post, or website, or white paper? Write for Scanning. Write Shorter Paragraphs.

Tips 92

Tips Content Paper Work Management 92

Marketing Insider Group

FEBRUARY 3, 2021

We staff our teams with experts in writing quality copy that builds trust and drives conversions. Writing content that converts into leads and paying customers is a tough skill to master. Since they write for so many clients, the likelihood that they will have an excellent grasp of the latest trends in your sector is high.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Webbiquity

JUNE 24, 2013

The book works well on several levels, and though it’s most valuable to practitioners—those who actually envision, specify, create, repurpose, and promote business content— it’s also helpful for senior executives charged with developing content strategy and coordinating creative efforts. What are their concerns and objectives?

Rules 100

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nDash

JANUARY 26, 2021

To learn more about Michelle — and to have her write for your brand — be sure to check out her nDash profile page. . In the 6th grade I entered a writing contest at my middle school. I had my mother buy me a hard-covered book that was blank both on the inside and on the outside of it. The Journey.

Broadcasting 52

Broadcasting Television marketing Paper Creativity 52

Marketing Insider Group

MAY 10, 2021

When my friend told the agent that she was writing descriptions of rural and suburban properties for big-city real estate agencies, the agent shrugged her shoulders, saying, “I don’t know why they’d pay a content agency for property descriptions. I just write my own.”. Then they head off to their local paper and buy an ad.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

WriteSpark

FEBRUARY 2, 2010

So it is with e-books, the latest incarnation of short-book projects such as technology primers and guides that I wrote for clients in the 1990s. . Yet an e-book isn't just a new facade that simply presents a book's worth of text in a format suitable for online reading. E-book Advantages. E-Book Drawbacks.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

Contently

MAY 4, 2020

But in his new book The Hot Hand: The Mystery and Science of Streaks , Wall Street Journal reporter Ben Cohen connects the dots between sports, creativity, and a few other fields by exploring what happens when people think they’re “in the zone.” Did writing this affect the way you think about data at all?

Creativity 157

Creativity Paper Statistics Impressions 157

ClearVoice

AUGUST 24, 2019

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. Some of the best writers take pen to paper and map out their mind first. Eco encourages writers to start with a work plan.

Planning 77

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