NuSpark Consulting

APRIL 13, 2012

Flow charts were designed on paper with markers and rulers. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. In the old days, we had a phone. And a fax machine. Rate cards were actual cards. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Vidyard

DECEMBER 29, 2014

Taulia used background footage of a kid peaking around the corner at you, working on his computer, and struggling to lick paper envelopes with the tag line “being a kid is hard, Taulia is easy” These background videos encourage you to browse the microsite, watch more videos, and learn why Taulia is as easy as this kid says.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

SnapApp

NOVEMBER 14, 2011

Content marketing can take many forms including blog posts, articles, videos, white-papers, e-books, and free reports. Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Generally, microsites have their own domain or subdomain and supplement the content on the main site.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Hinge Marketing

JANUARY 3, 2017

Look for firms to invest more in recruiting materials, career microsites and branding. Thought leadership can take a variety of forms, from blog posts and technical papers to research reports and video. If the president-elect’s commitment to the nation’s infrastructure comes to fruition, the problem is only going to get worse.

Trends 54

Trends Planning Advertising Agencies Microsite 54

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Books — If you found a book that’s relevant to audience, you can send a copies or executive book summaries.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. The variety of content brands need has increased exponentially—social video, animated explainers, blog posts, data visualizations, video case studies, interactive tools, white papers, infographics, and more.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. That’s far more likely to generate leads than a single e-book on its own. Best of” e-book. The downside is that you at least need some design effort to put the book together.

Microsite 105

Microsite Content Advertising Agencies Lead Ranking 105

WebMarketCentral

DECEMBER 6, 2007

Finally, here's an excellent book on the topic: ** technorati tags: how to write a strategic marketing plan embedded in their genetic code. That ought to get you started! tags: how to write a strategic marketing plan embedded in their genetic code.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Marketing Insider Group

JULY 30, 2015

In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ Transferring campaign thinking to content development, we can see why the half-life of most deliverables – white papers, webinars, infographics, YouTube videos – is so short.

Microsite 100

Microsite Paid Search Agency Content Deliverability 100

Content4Demand

FEBRUARY 5, 2021

Put together an E-book or a white paper, and you were ready to roll. It’s gotten much more sophisticated and includes a much broader spectrum of formats—from blogs, GIFs and videos to microsites, interactive experiences and highly targeted content for ABM campaigns.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 74

Zoominfo

SEPTEMBER 23, 2018

We also suggest that you set up a dedicated webpage or microsite for your podcast where listeners can find bonus content and subscribe to your mailing list. Quotes from your podcasts can be reused in infographics, white papers, and e-books. To achieve maximum podcast ROI, be sure to optimize your podcast for lead generation.

B2B 176

B2B RSS Microsite Skype 176

SnapApp

AUGUST 9, 2017

It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. This microsite includes a short, animated film that is both touching and cute. Tactic 8: Make It Human. Business to PEOPLE.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Content4Demand

MARCH 25, 2019

A mere five years ago, it was all about email nurture campaigns, gated content, lead generation and triggered programming — lots of e-books, white papers and lists. In closing I’ll quote Jason Fried, founder of Basecamp , from his book, Rework : “A good writer is about more than writing clear writing.

Paid Search Agency 68

Paid Search Agency Advertising Agencies Ad Agencies Microsite 68

Hinge Marketing

MAY 5, 2016

As they speak, write articles, grant interviews or publish books in their area of expertise, they attract potential clients, teaming partners and top job candidates. Dedicated website or microsite. Position papers/ white papers. Books or e-books. Obviously, having a Visible Expert on your team is pure gold.

Ad Building 48

Ad Building Thought Leadership Peer-to-peer Microsite 48

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. Interactive content compliments (and often leads to) long-form static pieces like white papers and ebooks. The right approach can turn any topic into content gold.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

ClearVoice

JULY 12, 2022

You don’t need to write a true “book-sized” piece of content to have it qualify for ebook status. White papers. What’s a white paper? Taking white papers from dry and dusty to something that truly drives interest can be a challenge, but when executed well, this tool creates strong ROI for marketers.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Webbiquity

JULY 26, 2010

Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ). Vital statistics for every B2B marketer , March 16, 2010. Vital Statistics for B2B Marketers – the video , June 10, 2010. Rob Leavitt ( @robleavitt ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.).

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

ClearVoice

NOVEMBER 27, 2019

I’ve also worked on a (now mind-boggling) number of content types… Ads, animations, apps, articles, award programs, audio, banners, billboards, bios, blogs, boilerplates, books, broadcasts, brochures, calculators, case studies, charts, chats, collateral, contests, courses, data studies, decks, demos, direct mail, directories, displays, (..)

Paid Content 93

Paid Content Branding Brand Identity Verticals 93

Biznology

DECEMBER 6, 2011

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. The news section is the most important part of the SMNR. Because there’s lots of great stuff to steal.

Social Media 80

Social Media Media Blogger Banners 80

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

APRIL 23, 2013

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Exploring the Five Cs of Content Marketing at Cisco by IT Services Marketing Association. Content Marketing and SEO.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Contently

MARCH 22, 2017

What they don’t mention is the reason I was still there is because I offered to produce a half dozen new e-books in Q1 2014—in addition to running the blog. Don’t publish content on some unmarked microsite that hides your logo. This was insanely unrealistic, and the quality of my work suffered.

Newsletter 147

Newsletter Content Microsite Rules 147

Hinge Marketing

DECEMBER 6, 2017

Look for firms to invest more in recruiting materials, career microsites and branding. Thought leadership can take a variety of forms, from blog posts and technical papers to research reports and video. If the Trump administration’s commitment to the nation’s infrastructure comes to fruition, the problem is only going to get worse.

Trends 55

Trends Planning Advertising Agencies Thought Leadership 55

Convince & Convert

DECEMBER 30, 2015

Book Reviews. If you’ve been blogging, e-books are a perfect way to use individual posts as chapters in a larger content format. Audio Books. Now that you’ve written your e-book, complement it with an audio version for your auditory learners. White Papers. Microsites. Listicle Summaries.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Book Reviews. If you’ve been blogging, e-books are a perfect way to use individual posts as chapters in a larger content format. Audio Books. Now that you’ve written your e-book, complement it with an audio version for your auditory learners. White Papers. Microsites. Listicle Summaries.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168