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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

Edinger About the Book Growth is a leadership issue, not a sales issue. He has written two other books and over a hundred articles in Forbes and Harvard Business Review, among other publications. Douglas Burdett, host of The Marketing Book Podcast. The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K.

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. Excerpts from the book: The only purpose of advertising is to make sales.

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How Icelandair used programmatic to increase bookings

Martech

Not only booking flights but making sure that all the seats within the flights were filled and fully optimized.” In short, they needed to maximize bookings without spending a lot of money. The first thing they wanted to do was move beyond people who were going to book a flight anyway. So every dollar counts.”

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Weekend Reading: “Ideas, Influence, and Income” by Tanya Hall

Marketing Insider Group

For the 177th episode of the Marketing Book Podcast, I interviewed Tanya Hall, author of Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry. The post Weekend Reading: “Ideas, Influence, and Income” by Tanya Hall appeared first on Marketing Insider Group.

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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

Hosts book guests, produce episodes, and perform many other behind-the-scenes tasks that often go unnoticed. Express gratitude with a thank you email after the booking, verbally during the interview, and again after the episode airs. Are you interested in getting booked as a podcast guest or want to learn more about podcasting?

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5 ways authors can make money outside selling books

ConvertKit

Miller (left) and Liz Lawson (right), books are only one aspect of their full-time writing careers. Miller jumped into freelance writing sixteen years ago and hasn’t looked back, publishing three different nonfiction books: Two travel guides to the Jersey Shore and RUNNING: A LOVE STORY, her first memoir from Hachette. Liz Lawson.

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Top 5 Books All Writers Must Read in 2020

ClearVoice

Books can change you, your business, and your life. Here are five must-read books for writers to increase your productivity, improve your skills in both fiction and non-fiction, and learn how to edit your work, and run your writing business. 5 Must-read books for writers. How to sell more books. ‘Write.