KoMarketing Associates

MAY 21, 2019

Of course, I could create an entire book on why a multi-channel keyword strategy is necessary but that’s not what this blog post is about. Take for the example the phrase marketing automation. Instead, we want to look at longer tail terms that target users further down the funnel. Take for example Client A.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Biznology

JUNE 8, 2018

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. In the book I said you should be the Wikipedia of your most important topics.

SEO 217

SEO Lead Ranking Lead Scoring Keywords 217

Webbiquity

OCTOBER 9, 2018

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Here’s an example: a user visits Harry’s site through search. Here’s is an example of a landing page that Prowly uses to target German prospects. Image credit: Autopilot. Omage credit: Landingi.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

accelerate agency

MAY 17, 2022

Book a Consultation With a customer persona built, you will know the general interests of your target audience. Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. It’s often easier and cheaper to rank for long tail keywords.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

Book a Consultation With a customer persona built, you will know the general interests of your target audience. Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. It’s often easier and cheaper to rank for long tail keywords.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Scoop.it

DECEMBER 29, 2022

See an example from scoop below. This example is an interesting blog post on insightful SaaS marketing strategy. A quick tip : always target the long tail keywords with low competition and high volume. This will help you attract more leads, increase conversions and retain your customers long-term.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Convert

MARCH 28, 2022

Is your A/B test taking too long to hit 95% statistical significance? Long answer: Statistical significance measures the certainty of a result obtained from an experiment. Let’s look at an example of a statistical significance metric in action by first calculating the value. You need two-tailed tests in A/B testing.

Statistics 52

Statistics A/B testing Sample Stats 52

Hubspot

OCTOBER 27, 2010

A few years ago we posted an article inspired by the book "Blue Ocean Strategy" by W. Essentially, the book encourages entrepreneurs to think differently about their business plans. For a consulting company, examples might be "consulting" , "consultants" or "business consulting". Chan Kim and Renee Mauborgne.

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

SmartBug Media

JULY 16, 2021

Taking Your Video SEO to the Next Level (with Real-World Examples). A quick example: You own an ice cream shop, and one of your goals is to increase sales on your homemade ice cream product. Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Hotels need to have systems in place to collect this data and connect it to their customer relationship management (CRM) platform to automate personalizations that encourage upgrades and repeat bookings.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Parse.ly

JULY 29, 2021

People get excited about new subscribers for their travel tips newsletter or a new booking for one of their luxury tours. Done right, it can be the first step in turning someone who is just looking into someone who is booking. Look for general themes, especially in the long-tail part of the list, that might interest potential leads.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Conductor

OCTOBER 28, 2019

You can’t be certain your content will rank, even if you follow every best practice in the book. Therefore, you’ll get a lot of data about which long-tail queries actually drive conversions. What happens if you have a product that is $100 CPC but the product itself is only $90 (to use an extreme example)? What is SEM?

SEM 68

SEM SEO Long Tail Marketing SERP 68

seo.co

SEPTEMBER 4, 2023

At the top of our website, you’ll see an example of horizontal navigation. If you scroll to the bottom of this website, you’ll also see an example of footer navigation. For example, you could include a page title like “Book an Appointment” or “Get Your Free Consultation!” Footer navigation. Hybrid approaches.

SEO 64

SEO Practices Best Practices Lead Scoring 64

QuanticMind

JANUARY 24, 2019

That said, a common mistake marketers make is ignoring broad, unspecific phrases altogether when researching keywords, instead focusing entirely on long-tail keywords (phrases with three or more terms). Instead of ignoring generalized, high competition keywords, use them as a root to inspire related long-tail keywords.

PPC 53

PPC Keywords Top of Funnel Research 53

Content Standard

AUGUST 12, 2020

Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach. Think of long-tail keywords that aren’t just contextually relevant to your brand, but that also include transactional phrases, local searches, and popular qualifiers.

Long Tail Marketing 98

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 98

SmartBug Media

AUGUST 24, 2022

Digging into a real-life example, let's imagine that you're shopping for a new refrigerator. A truly successful inbound campaign will continue to delight and nurture those relationships long after someone becomes a customer to ensure they become loyal brand advocates. Creating Content That Solves Problems. The problem?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

ClickZ

OCTOBER 20, 2020

For example, businesses can schedule certain texts to be delivered in a timely manner to ensure their customers see them at the most opportune times. You can integrate your CRM message feature with Outlook or Gmail, for example. Essential marketing features of a CRM. Leveraging automation. Landing pages/forms. Lead generation.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

QuanticMind

NOVEMBER 1, 2018

Say, for example, you have a modestly simple program with 5,000 keywords and 10 retargeting lists. For example, if my conversion rates are better on Thursday afternoon than on Wednesday afternoon, am I using that information to my advantage? Travel Companies: We recommend looking at Bookings as a conversion. That would yield 5.2

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

Moz

JANUARY 14, 2020

This stat summons the final wag for the long-tail of smaller specialist retailers. The long-tail of retailers were the early settlers in the e-commerce land of plenty. For example, www.outboardengines.com could dominate the SERP and then affiliate link or dropship product, making for a highly profitable small business.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

seo.co

FEBRUARY 24, 2022

I always like to use Amazon as the perfect example of targeting the long tail. When they were founded in the mid-90s, they went after a niche that had the largest number of SKUs possibly available to any online retail company: books. As a good friend puts it well, The best time to plant a tree is 20+ years ago.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. e-book downloads) by the number of visitors to that page. Canonical URL.

Lead Ranking 98

Lead Ranking Lead Scoring SEO Domain 98

Content Marketing Institute

JULY 24, 2018

Create quarterly e-books. 50,000: Create quarterly e-book offers. 50,000: Invest in long-tail keyword paid search campaigns. Surfacing the most relevant content tailored to that particular user on our website, email, and social media advertising would go a long way to improving engagement. CMWorld Click To Tweet.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

QuanticMind

FEBRUARY 19, 2020

Most travel and tourism PPC tactics revolve around promoting hotel rooms and travel bookings. For example, a travel company with destinations in Spain could target long-tail keywords like “best time to visit madrid” or “things to do in barcelona.” Promote Travel Experiences. Some have higher conversion value than others.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

seo.co

FEBRUARY 22, 2021

Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. An example of this would be choosing “striped rubber ducks” over “rubber ducks.”. Give tangible examples and guide them with practical steps at each point in their journey.

SEO 64

SEO Top of Funnel Digital Marketing Funnels Keywords 64

seo.co

JULY 11, 2022

Google is a more valuable platform than every phone book, bus stop, billboard, and radio spot combined. Long-tail keywords are where you’ll find the most success. For example, your main family law page might look like: com/family-law. Now that we’ve covered what SEO is, let’s dig into why exactly it matters.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

Method and Metric

FEBRUARY 1, 2019

Book an Appointment. Booking Button. Include Long-Tail Keywords when possible. As of this writing, posts can be viewed using Google Search for desktop and mobile devices (as long as your listing appears), or the mobile version of Google Maps. Add “Book an Appointment” URL. GMB Features.

Features 75

Features Google Optimization Business 75

Biznology

NOVEMBER 28, 2016

For example, 48% live on less than $2 a day, and 49% live in rural areas. We are all truly unique, each one of us a long tail of our own. Why They Clash. How to Solve the Generational Puzzle at Work ( Lancaster and Stillman): Traditionalist. Millennials. Those attributes are independent variables, they don’t come in bundles.

Generation 80

Generation Comparison Long Tail Marketing Bundling 80

EMagine B2B Blog

DECEMBER 3, 2018

For example, you may have always ranked number five for your most desired search term and you may have had a good amount of visitors coming from that term to your website for years. Long-Tail Keywords Continue to Grow. We see this in live usage with the below example. June 2018 Updates. clicks on an organic result.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

MeetingOne on Webinars

AUGUST 27, 2019

Zest and character go a long way in spiking interest in potential attendees. Consider this example: The use of the number 5 suggests the topic was very well researched. In today’s world built on search engines, your webinar title must utilize highly visible keywords (or long-tail keywords) to be picked up by Google.

Webinar Metrics 56

Webinar Metrics Long Tail Marketing Training Keywords 56

EMagine B2B Blog

DECEMBER 3, 2018

For example, you may have always ranked number five for your most desired search term and you may have had a good amount of visitors coming from that term to your website for years. Long-Tail Keywords Continue to Grow. We see this in live usage with the below example. June 2018 Updates. clicks on an organic result.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

seo.co

JANUARY 20, 2021

I always like to use Amazon as the perfect example of targeting the long tail. When they were founded in the mid-90s, they went after a niche that had the largest number of SKUs possibly available to any online retail company: books. As a good friend puts it well, The best time to plant a tree is 20+ years ago.

Startups 69

Startups Marketing Analytics Tools Domain Ideal Customer Profiles 69

Biznology

DECEMBER 19, 2011

For example, let’s take a look at how the company website FAQ page can be turned into something much more. Many businesses have one long list of questions and answers on one FAQ page, but none of the answers are very deep. An FAQ page is a great place to target some long tail keywords that can result in increased traffic.

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

DECEMBER 19, 2011

For example, let’s take a look at how the company website FAQ page can be turned into something much more. Many businesses have one long list of questions and answers on one FAQ page, but none of the answers are very deep. An FAQ page is a great place to target some long tail keywords that can result in increased traffic.

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

OCTOBER 18, 2013

First things first, let’s get two obvious points out of the way: Vic Drabicky’s chosen example highlights some terrible paid search ads in a highly competitive segment. I do loads of work in the hospitality industry and could offer a spirited defense of the “why’s” behind the examples Vic shows[ * ].

Paid Search Agency 80

Paid Search Agency Search Marketing Work Management Marketing Management 80

QuanticMind

JUNE 8, 2018

For example, you can target your ad towards other products that are similar to yours, or specific interest categories. Long tail keyword research tools. The majority of searches that go through Amazon every month are specific, long-tail queries. Offer listings pages. Amazon marketing emails.

Amazon 40

Amazon Paid Search Agency Ads Campaigns 40

accelerate agency

DECEMBER 7, 2021

Book a Consultation One such tweak is Google passage ranking, which Google announced in October 2020. This might sound a lot like featured snippets—a long-established Google feature—but there are important differences, which we’ll come to subsequently. Those days have long since passed. it offers something distinctive.

Google 52

Google SERP De-duping Marketing Agencies 1 52

accelerate agency

DECEMBER 7, 2021

Book a Consultation One such tweak is Google passage ranking, which Google announced in October 2020. This might sound a lot like featured snippets—a long-established Google feature—but there are important differences, which we’ll come to subsequently. Those days have long since passed. it offers something distinctive.

Google 52

Google SERP De-duping SEO 52