Rev

JANUARY 5, 2023

That’s the work of a demand gen team. We recently sat down with Joe Paone , Senior Director of Worldwide Marketing at Splunk, to talk about not only why a mature demand gen engine is critical to a modern marketing team, but how to understand the evolution of that program. So square one is all about lead generation.

Demand 78

Demand Lead Ranking Marketing Automation Services Enterprise Management 78

Zoominfo

APRIL 25, 2021

That piece of AI technology is revolutionizing the buyer journey today, and it may make you wonder: Is it time to add chatbots (or live chat) to your demand engine? Chatbots are the perfect tool to amp up your website while seamlessly fitting into your demand generation engine. Are You Exhausting Email and Social to Distribute Content?

Demand Generation 100

Demand Generation Sales Management Demand Top of Funnel 100

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. From there, let them execute their prospecting at scale and cost effectively book you meetings. Make it Fun. Make it fun.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Metadata

JANUARY 25, 2023

In: demand-generation. But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.” Kaylee is the VP of Revenue at Refine Labs, and former Director of Demand Generation at Chili Piper.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

ANNUITAS

FEBRUARY 9, 2016

One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. This is no slight to the technology vendors. Author: Jennifer Harmel @JenniferHarmel2 is Executive Vice President, Demand Process Strategy Practice and Principal, ANNUITAS. So what should I have done?

Demand Generation 100

Demand Generation Demand Generation Work Management 100

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Intent lift.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Metadata

JANUARY 27, 2022

Hiring the right person to lead your demand generation effort is tough. Very few can back up their experiences with an in-depth understanding of successful, modern demand gen. Many of the questions I ask are to understand a candidate’s perspective on demand gen. My top interview questions for demand generation managers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

ANNUITAS

NOVEMBER 22, 2023

Think of it as a set of widgets on a user’s site that can offer more CTAs than chat, such as: automatic meeting booking capabilities, recommended content, GPT prompts, self-service tools, etc. However, companies like Gong continue to move more into an AI-powered engagement platform positioning.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

Martech

APRIL 20, 2023

Jay Baer Jay is a customer experience and marketing keynote speaker and emcee who has written six best-selling books on customer acquisition and retention and founded five multi-million dollar companies from scratch. She’s author of the books “Built to Win” and “Customer Understanding.” How to Build Your Customer-Driven Growth Engine.”

Marketing Management 108

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 108

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

NetLine

OCTOBER 10, 2019

Fortunately, there are plenty of tools and vendors in the MarTech space designed to focus on these challenges. To accomplish this, your organization looks to vendor partners to streamline the process and maximize its success rate. In many scenarios, determining which vendor fits you best comes down to organizational preference.

Lead Gen 45

Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

Zoominfo

APRIL 24, 2020

Risk Management with Vendors. Less revenue means organizations have to balance the books. Normally, vendor-related topics like Vendor Managed Inventory and Vendor Risk Management are not hot topics in the business world. It’s not the time to start asking: Who are my critical vendors?

Work Management 227

Work Management Marketing Management Intent Data Business 227

Martech

MAY 8, 2023

Well-known vendors have been baking AI into their solutions for almost a decade. AI writing tools aim to create customized texts on demand. If he searches for WW1 books, also show him WW2 books.” “If If people searching for WW1 books consistently ignore WW2 books, the rules don’t learn and adapt.

Marketing AI 101

Marketing AI Enterprise Management Work Management Marketing Management 101

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Martech

MARCH 31, 2023

Vendor offerings Many tech vendors offer product training and certifications – especially big players like Salesforce and Adobe. Some form around specific products, which vendors sometimes explicitly support, while others form around specialties. Dig deeper: What are the top skills you need for digital marketing?

Work Management 91

Work Management Marketing Management Training Vendors 91

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. From there, let them execute their prospecting at scale and cost effectively book you meetings. Make it Fun. Make it fun.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

Belkins

FEBRUARY 23, 2020

Influence marketing , growth hacking marketing, and now…demand generation marketing, what even is that?!’ To make things easier for you, let’s break down the meaning of demand generation marketing and see why you should do it (and why you’re probably doing it right now). What is demand generation marketing?

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation 40

LeadSloth

JULY 10, 2009

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This blog provides a strategic perspective on the demand generation process.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Focus – You can’t be all things to all people.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Focus – You can’t be all things to all people.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Tomorrow People

SEPTEMBER 27, 2012

Here’s how to ensure your email marketing campaign works: Click here to view the Flip Book: Six Tips for Email Marketing That Work. Jordie van Rijn, Email Vendor Selection. What's more, it's now completely mobile too , through the proliferation of Smartphones, tablets and other portable devices. Choose the right Email Service Provider.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Vidyard

MARCH 5, 2021

Demand Metric Report, 2020. Demand Metric Report, 2020. And if there’s a very specialized requirement your company has, can the vendor build it for you? Think about what you require from a vendor and ask how they’ll support you once you’re live with the platform. Book a Call With a Video Coach. Book a Call.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. You see there was no content to drive demand. Click here to watch the webinar–no opt-in required. Like this post?

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. Now there are many great examples of funnels in this book and none of them are wrong.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Martech

JANUARY 25, 2024

After Columbia, my first job was at Book of the Month Club, where I happily learned database marketing. One of the most recent changes we’ve seen is the shift in philosophy from lead gen to demand gen. I got an opportunity to move to New York and open a marketing office for that publishing company. And that is a concern to me.

Work Management 79

Work Management Marketing Management Database Marketing Lead Gen 79

Optinmonster

NOVEMBER 17, 2023

The platform has all the right tools in place to help you: List new products Add images to a gallery Optimize your product pages for search Add vendors Track inventory Shopify’s ease of use in building a new eCommerce site is what has enabled more than 1 million businesses to use Shopify as their choice of eCommerce platform across 175 countries.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52

Martech

OCTOBER 20, 2023

I started reaching out to vendors and telling them that for $500, they could have a support forum on my social media network. People with a technical background and a business degree were in high demand at the time (early ’90s). We became friends and he became a mentor and co-author of my first book.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Enterprise Management Work Management 100

Lake One

JULY 20, 2023

Source: Damotech Trade Show Marketing for Manufacturers at Every Stage Pre-Show: define your targets, create demand, solidify your schedule Just because a lead is in your database doesn’t mean they care you’re headed to a trade show. HubSpot’s unified data helps you get more intentional and targeted in your pre-show marketing efforts.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

Marketing Insider Group

FEBRUARY 22, 2023

In order to do that, we must place customer insights ahead of internal demands. Their needs, motives, and demands must influence what you write. Set up a quick consultation now and I’ll throw in a free PDF version of one of my books! Then brands need to map content to each stage of buyer journey and fill the gaps.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Customer Experience Matrix

MARCH 18, 2009

Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999. So now the story can be told.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

DemandBase

MARCH 23, 2020

As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. With demand waning and budgets tightening, this is not the time to waste precious marketing dollars chasing people or companies that will never buy your products.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some leaders, the core tenants of ABM truly are a revolution.”

Account Based Marketing 101

Account Based Marketing ABM Webinar Metrics Effectiveness 101

ANNUITAS

SEPTEMBER 3, 2015

We were invited in to be part of a roundtable discussion on the trends we are seeing in the industry and also discuss the forthcoming book from CEB, The Challenger Customer. This is no easy task, but in reality, the paradigm of today’s buying cycle leaves vendors little choice. In fact, the average committee is comprised of 5.4

Buying Cycle 100

Buying Cycle Vendors Mobile Marketing B2B Sales 100

Martech

AUGUST 24, 2021

Like the email from an airline encouraging me to book a flight at a time when U.S. Or the emails from an airline suggesting I re-book with them the week after they canceled my flight and offered no replacement (airlines seem to be especially good at aversive messaging). The shipping problem is getting worse.

Enterprise Management 85

Enterprise Management Gartner Marketing Management Ideal Customer Profiles 85

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Zoominfo

APRIL 24, 2020

Risk Management with Vendors The same study from the Institute of Supply Chain Management found nearly 16% of respondents already had changed revenue projections because of the aforementioned logistics issues. Less revenue means organizations have to balance the books. What will I do if one fails?

Work Management 100

Work Management Marketing Management Intent Data Business 100