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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. One step is to de-couple technical approval and financial approval for apps used by individuals and teams. It’s a lot of small apps. The assumption is that such shadow IT is bad, like trans fats. I believe it’s possible.

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How we Automate Outbound for sales

Albacross

While increasing organic traffic was fundamental to our inbound marketing strategy, this new direction meant that converting that traffic and booking demos was more important than ever. De-duplicate results against customers and active lead lists to suppress accounts that should not be emailed.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Duplicate content. + Black hat tactics waste time and money while putting your entire site at risk of being de-indexed and/or blacklisted entirely. Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines. . + 9 black hat content marketing tactics to avoid. +

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Learn How Commitbiz Improved their Sales Efficiency with LeadSquared

LeadSquared

Book your 1-1 consultation today! Book a Demo. Lead Enrichment & De-duplication . Book a demo. Book a demo new. Book a demo. Book a Demo. Previous Next. 10x your Sales Productivity with LeadSquared. 15 % Increase in Leads. Contextual Lead Engagement. Improved Sales Workflows. Start Free.

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SEO for Small Businesses

Sharpspring

Google now penalizes these tactics and will de-rank sites that use them. This means getting rid of any keyword-stuffed or duplicate content, reorganizing your sitemap, implementing responsive design , and streamlining your code to speed up load times. Book a demo now. False reputability. Create a better user experience.

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How to clean up a cluttered website? Content analytics is the answer

Biznology

And duplicate content is ever more problematic. Especially in large corporate settings, the main culprit to SEO failure is duplicate content. Find and retire old, duplicate content. If you need to retain the old content for legal reasons, de-index it. So why is your page not ranking? What’s the solution? Clean house.

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The 4 Forces of Marketing Operations & Technology

chiefmartech

It’s why I advocate for agile marketing and made that the focus of my book, Hacking Marketing. Eliminate redundant or duplicate tools in the global marketing stack. If it becomes too de-synchronized or siloed as a result, it will then pull back through greater centralization.