ConvertKit

JUNE 18, 2021

It’s a prevailing myth throughout the writing community that if you want to be a published author, you’ll still never be able to quit your full-time job or gig waiting tables. You can be a full-time writer—and while it may not look like a fairytale or Hollywood rom-com, it’s more than possible to pursue writing full-time.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

Anyword

FEBRUARY 9, 2022

Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. One of his most valuable pieces of advice is to write copy that sells products; if plain old English will get the job done, then the copy should cut back on being too “creative.”. “If Ogilvy on Advertising.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

B2B Marketing Directions

OCTOBER 22, 2023

Source: John Wiley & Sons The most basic goal of marketing is to influence customer buying behaviors, so understanding why customers buy is essential for successful marketing. Decoded is one of several books that address the vital psychological aspects of marketing.

Buy 55

Buy Work Management Marketing Management Custom Publishing 55

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. Some are new, some old, and all insightful and ready to shift your mindset on some of the foundational elements of marketing: empathy, writing, and creating. Honest but not sugar-coated. Embrace a persona.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

SmartBug Media

MAY 23, 2019

Writing an inbound marketing book—and as we said in the first part of this series , you are using existing content to create a book, not starting a scratch—is more than copywriting and the actual words. After all the compiling, writing, revising, and revamping, you’ll be ready to design your book.

Amazon 65

Amazon Copyright Planning Inbound Marketing 65

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Marketing Insider Group

MAY 27, 2023

Penn , who record the show in a local coffee shop every week and then publish the show on Thursday mornings. If you enjoy that, his next book on leadership is even more profound. Seth Godin Image Source: PCMA He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing. Wall and Christopher S.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? So how do you know if your idea is worth an e-book or a blog post? When to write a blog post.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

ConvertKit

MAY 18, 2021

Once you’ve written and finalized your book, there’s a big question to answer… How are you going to deliver your book to your audience? I’ll admit this part isn’t typically as fun as writing your book, but it’s just as important because there’s no book if it can’t find its way into the hands of your readers.

Demand 52

Demand Fulfillment Custom Publishing Amazon 52

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. Everybody Writes.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

TaylorMadeIn KEW

NOVEMBER 26, 2017

In just one week – on 3 rd December – my book B2B Marketing Strategy: differentiate, develop and deliver lasting customer engagement will finally be released! In the publishing world, there is such a big gap between the final manuscript submission and the actual book release date that I haven’t really thought that much about it lately.

B2B Marketing 0

B2B Marketing Marketing Proposals B2B Custom Publishing 0

Marketing Insider Group

AUGUST 13, 2020

To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. Our position is to create customer-centric content consistently. The Action: Using Our Content Builder Service to Publish Two to Four Articles a Week. The Process for Creating Customer-Centric Content.

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? So how do you know if your idea is worth an e-book or a blog post? When to write a blog post.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

MAY 13, 2021

Are you struggling to get customers for your business? It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive. Then, you can easily get new followers and customers. What is personal branding? Grow Your Following.

Personalization 302

Personalization Brand Identity Branding Custom Publishing 302

Writing on the Web

MAY 10, 2015

But how authentic is your blog writing? And, how do you write authentically, anyway? The problem is that when you try to write authentically, it’s difficult to know what exactly to do. What makes blog writing sound real, sound authentic? What about you, what makes someone’s writing seem authentic?

Newsletter 100

Newsletter Act-On Custom Publishing Education 100

B2B Marketing Directions

AUGUST 13, 2022

Source: Emerald Publishing Limited Marketing leaders are under constant pressure to grow revenues. The Thesis of the Book The basic thesis of The Organic Growth Playbook is relatively simple. They write, ". One of the case studies in the book illustrates how important high-yield buying behaviors can be.

Organization 52

Organization Marketing Management RFP Barriers 52

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. If you have a good website, it will be designed to capture leads and convert visitors into followers and potential customers. Write your company information as a pitch, rather than a simple description. Image source: [link].

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

MAY 1, 2023

Joseph Campbell, a renowned mythologist, introduced the concept in his book “ The Hero with a Thousand Faces.” Similarly, a business has a mission to help customers solve a problem. That story becomes the heart and soul of everything you write. Publish the articles on your blog or pitch to media as a bylined piece.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? You also don’t need to dedicate hours of your day improving your writing. With a few quick writing exercises, you can improve your writing in only 10 minutes every day (even if you don’t consider yourself a writer ).

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Marketing Insider Group

JANUARY 14, 2015

Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. So I immediately read her book Content Rules. Why did you write it? Other books on writing already exist. Ann Handley’s Tiny Writing House.

Rules 100

Rules Ethics Custom Publishing Work Management 100

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. How to write engaging blog posts.

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

ClearVoice

JUNE 11, 2020

So, what do you write about? When do writers write about services? Customer story. Rev: Customer story with Home Depot. But in the customer stories published by Rev (a provider of transcriptions, captions and subtitles), middle-of-funnel corporate consumers quickly realize nearly any brand could utilize these services.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Marketing Insider Group

MAY 12, 2020

To rank well, you must publish posts often — at least two to four times a week. This is how we research and write for our blog and our clients as well btw). You’re not only writing for search engines. To find topics that will grab their attention, start with your customers’ needs, likes, pain points and goals.

Lead Scoring 282

Lead Scoring Lead Ranking Paid Search Agency Keywords 282

Writing on the Web

FEBRUARY 24, 2014

What if you could write an expert ebook using the same riveting tactics used by TED.com speakers that earn them millions of views? I’ve been viewing some fascinating videos on TED.com , scanning them for tips on how to write a good story. What can we learn from TED Talks about writing an expert ebook? Johnnie Cochran).

Custom Publishing 100

Custom Publishing Tactics Buy Tips 100

DivvyHQ

OCTOBER 3, 2018

“Losing yourself in a book is the ultimate relaxation.”. A book is often the perfect prescription for doubt removal too. A book is often the perfect prescription for doubt removal too. Here we prescribe eight books to the modern content marketing leader. It blows all other books on culture right out of the water.”.

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

JULY 13, 2020

How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Who has time to write blog posts and to promote them? In 2019, the average blog post took nearly four hours to write. Highly engaged customers. This instills confidence in your customers.

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Marketing Insider Group

FEBRUARY 3, 2021

And that is derived from the value our content brings to a brand’s prospects and current customers. Key Takeaways: Content agencies like ours start with an assessment and a content plan to reach, engage and convert more customers. We staff our teams with experts in writing quality copy that builds trust and drives conversions.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. But is your industry saturated? Quick Takeaways.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Hubspot

JUNE 13, 2018

There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Biznology

JANUARY 13, 2016

This video with Paul Gillin is about the basics of writing engaging social media messages. Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. The post How to write for social media appeared first on Biznology. You need to be distinctive.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Marketing Insider Group

JUNE 9, 2020

You learn every time you publish and share. Center your strategy on your customers and their needs. Are you everywhere where your target customers hang out? That’s because these brands’ listening, their consumption, and their production of content are everywhere their target customers need to be, 24/7.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

Writing on the Web

OCTOBER 3, 2013

Can you write a blog post and publish in under an hour? Here’s how I research, write , add an image, compose a compelling title, and optimize for SEO and publish a blog post in under an hour. Here’s how I wrote this post: Grabbed a book. We’ll check my score before I publish.

Tips 100

Tips Stats Custom Publishing Business Blogging 100

Martech

DECEMBER 13, 2023

Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers. I didn’t know how to write.

SME 97

SME Custom Publishing Customer Surveys Landing Pages 97