Act-On

FEBRUARY 16, 2024

We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. Email nurture campaigns help you build affinity with both customers and prospects. Yet only 25% of marketers rank customer lifetime value (CLV) among their top five marketing metrics. Ask for feedback.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

FEBRUARY 3, 2021

And that is derived from the value our content brings to a brand’s prospects and current customers. Key Takeaways: Content agencies like ours start with an assessment and a content plan to reach, engage and convert more customers. Writing content that converts into leads and paying customers is a tough skill to master.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Act-On

SEPTEMBER 24, 2023

When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. Marketing Funnels and Keyword Research As you probably know, there are three stages of the buyer’s journey: awareness, consideration, and decision.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. They’re typically offered during the initial phases of the customer journey, when buyers are researching their problem and checking out potential solutions. E-Books or Whitepapers. Image Source. Image Source.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Marketing Insider Group

MAY 10, 2021

And done well, it can help ignite a customer’s desire for what you sell. That store has doubled its quality and its number of customers over the years since it adopted content marketing. Enticement can drive customers to your front door. She also encourages employees to engage with customers. The Local Mainstay.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

WriteSpark

FEBRUARY 2, 2010

So it is with e-books, the latest incarnation of short-book projects such as technology primers and guides that I wrote for clients in the 1990s. . Yet an e-book isn't just a new facade that simply presents a book's worth of text in a format suitable for online reading. E-book Advantages. E-Book Drawbacks.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. It only takes a little time, some imagination, and the secret sauce: customer-centric content that solves frustrating problems your target customers face. worry monsters?

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. Leaders often get picky about content because they read it as themselves, not the customer. If you can’t step outside of this, you’ll be doomed to continue publishing stuff that doesn’t resonate. Waffling or being uncertain won’t win over customers. It’s that simple.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Marketing Insider Group

MARCH 9, 2020

For instance, if you spend a certain amount on your corporate blog, break down the monthly expenses you incur in publishing, as Entrepreneur ’s Thomas Smale advises. White paper or e-book downloads. For example, for many of our larger clients, we handle the basic SEO-driven articles they publish once or twice and week.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. Use customer research and employee-created content to move those prospects further along the sales funnel. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. But they won’t just float in.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Marketing Insider Group

MARCH 30, 2020

While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. How do you show your customers that you care about their needs? Quick Takeaways: Providing actionable content to B2B customers is the key to winning their business.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

ConvertKit

SEPTEMBER 18, 2018

Once you’ve written and finalized your book, there’s a big question to answer… How are you going to deliver your book to your audience? I’ll admit this part isn’t typically as fun as writing your book, but it’s just as important because there’s no book if it can’t find its way into the hands of your readers.

Demand 40

Demand Fulfillment Custom Publishing Amazon 40

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Adobe Experience Cloud Blog

MARCH 5, 2021

There’s a great ad for Adobe’s Marketing Cloud in which a moribund encyclopedia publisher suddenly gets thousands of new orders. The publisher orders thousands of books. Trees are felled, paper is milled, printing presses churn. But when they’re wrong, the consequences are serious. The clicks,” whispers a stunned exec.

Forecasting 164

Forecasting Thought Leadership Custom Publishing Paid Search Agency 164

Marketing Insider Group

APRIL 19, 2021

Those challenges include: Identifying their target customers. Explaining what their products and expertise can do for those customers. Selling those customers on how they can meet their customers’ needs better than a crowded pool of competitors. Quick Takeaways: Identify your customer segments. Image via Pixabay.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Marketing Insider Group

MARCH 31, 2020

With investments in voice search, customer experience, employee activation, personalization, and account-based marketing, businesses will be poised to take full advantage of cutting-edge marketing technology. Make It All About the Customer: World-Class CX. Which makes for a smooth segue into the next trend: customer experience.

Trends 354

Trends Work Management Peer-to-peer Marketing Management 354

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. E-books/Books. Books are one of the most common—and highly valued—types of premium content products. Figure 3: Hinge’s Visible Expert Book. Live and On-Demand Webinars.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Heinz Marketing

MAY 14, 2019

And until recently the best practices around ABM have been found primarily in blog posts, a few white papers and keynote presentations at the right conference. Earlier this spring, Demandbase published a complete, book-level guide to ABM. I sat down recently with the book’s authors to dig into a few ABM topics deeper.

Account Based Marketing 68

Account Based Marketing ABM DemandBase Budget Programs 68

Martech

MAY 8, 2023

Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time. AI writing tools aim to create customized texts on demand. Is all this new?

Marketing AI 101

Marketing AI Enterprise Management Work Management Marketing Management 101

Marketing Insider Group

APRIL 28, 2021

Let’s dive a little deeper into what goes into producing content that gets Google’s attention while bringing value to your target customers. Demonstrate your broad knowledge of your industry with thought-provoking content that helps your target customers solve problems, become better informed, or learn to do something new.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. 3221 Pulp, Paper, & Paperboard Mills. 322121 Paper Mills. 3222 Converted Paper Product Manufacturing. 322220 Paper Bag & Coated & Treated Paper Manufacturing. 323117 Books Printing. 111334 Berry.

Work Management 204

Work Management Marketing Management Paid Search Agency Planning 204

Marketing Insider Group

AUGUST 25, 2020

With the aid of today’s sales automation software, you can learn which salesperson is the best fit for each customer and assign them automatically. Quick Takeaways: Today’s sales automation technology allows you to custom-tailor content to each customer segment. Use Account-Based Marketing to Target High-Value Customers.

Automation 270

Automation Sales Qualified Leads Lead Scoring Lead Ranking 270

Martech

OCTOBER 24, 2022

The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.”

Digital Transformation 114

Digital Transformation Digital Asset Management Digital Experience Platform Work Management 114

Marketing Insider Group

FEBRUARY 4, 2020

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Keep writing those blog posts and white papers. Set up a quick consultation, and I’ll send you a free PDF version of my books. Of course not.

Generation 296

Generation Content Paid Search Agency Trust Marketing 296

ClickZ

SEPTEMBER 14, 2020

Most companies don’t develop enough immersive content due to a lack of resources, in-house skills and buy-in from leadership and instead stick with static content such as blog posts and e-books. These companies use the platform to collaborate on, create, and publish compelling visual content without the need for code.

Effectiveness 117

Effectiveness Content Paid Search Agency Barriers 117

ViewPoint

SEPTEMBER 28, 2018

Podcasts introduce you and your products to thousands of potential customers and those that refer customers, but there are seven things you must have in mind to be a success. This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

ViewPoint

MARCH 19, 2018

Using digital analytics data, companies can optimize the customer experience on their websites, mobile sites, and mobile apps, and also their marketing ROI , content offerings, and overall business performance.”. AT Internet also has a wide range of white papers to guide and teach the uninitiated. Does Marketing Own the Pipeline?

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Biznology

OCTOBER 12, 2017

Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. The year before we did this, I edited 280 white papers (average length, 40 pages). So I asked the analytics person.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Tomorrow People

NOVEMBER 21, 2017

The simplest argument in favour of building real-time content into your strategy is that customer engagement skyrockets. 56% said it increased customer satisfaction and positive brand sentiment. 56% said it increased customer satisfaction and positive brand sentiment. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Marketing Insider Group

FEBRUARY 26, 2020

Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. Shifting to a customer-centric model is also key – consider how technology can actually create better customer experiences rather than its list of features.

Digital Transformation 280

Digital Transformation Paid Search Agency Lead Ranking Startups 280

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. Jay provides tips for balancing content creation between new prospects and existing customers, as well as how to inject creativity into your campaigns. It took off. He even gave a speech at McDonald’s headquarter.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59