Biznology

JANUARY 15, 2021

I thought I would start the year with a recap of the great books I read over my break. ” [KJ – this book had been anchoring my nightstand for a while. Nowhere is this clearer than in his writing about his loved ones. ” The post Books I’ve Been Reading appeared first on Biznology.

Bundling 163

Bundling Consulting Acquisitions Customer Surveys 163

Biznology

OCTOBER 21, 2020

In 2018, when comms pros Mark Dollins and Jon Stemmle were first wading into the research for their forthcoming book on internal communications, but they couldn’t have anticipated the seismic change we would all soon experience. Their timing will serve us well as we move forward in a post-COVID-19 world.

Course 179

Course Research Personalization Consulting 179

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Thinkers360

MARCH 8, 2024

In this edition, we speak with Dr. Cynthia Young , founder and CEO of CJ Young Consulting, LLC , a knowledge management consulting firm in Chesapeake, VA. Before founding CJ Young Consulting, she retired from the U.S. Her book, The Knowledge Management Memory Jogger, was published in February 2023.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? With the right content writing, a book relevant to your company’s target audience can go a long way in fueling your company’s growth.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

Class 54

Class Planning Marketing & Strategy Act-On 54

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. That makes a recent book by Eric J. What's In the Book The Elements of Choice contains ten chapters. Johnson an important read for marketers.

Ethics 71

Ethics Work Management Studies Resources 71

Thinkers360

FEBRUARY 23, 2024

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

B2B Marketing Directions

NOVEMBER 19, 2023

Because having a sound strategy is so critical to content marketing success, Robert Rose's new book is a must-read for marketers. Robert Rose is the Chief Strategy Advisor of the Content Marketing Institute and the CEO and Chief Strategy Officer of The Content Advisory , a content marketing consulting firm.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This is a constant battle for consultants.

Social Media 106

Social Media Consulting Media Work Management 106

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself. Key Takeaways. Every business needs a blog.

Startups 280

Startups Work Management Marketing Management Service 280

Writing on the Web

JANUARY 27, 2014

src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? To me, writing a blog post is a micro version of ebook writing. I usually write a list of solutions that help with this problem. and Blogs Alike?" One step at a time.

Broadcasting 100

Broadcasting Blogger Internet Marketing Business Blogging 100

ConvertKit

JUNE 18, 2021

It’s a prevailing myth throughout the writing community that if you want to be a published author, you’ll still never be able to quit your full-time job or gig waiting tables. You can be a full-time writer—and while it may not look like a fairytale or Hollywood rom-com, it’s more than possible to pursue writing full-time. I love it.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself. Key Takeaways. Every business needs a blog.

Startups 253

Startups Work Management Marketing Management Service 253

Writing on the Web

JANUARY 31, 2014

src="[link] width="300" height="225" title="Write an Expert Ebook: How Are a Book and a Speech Alike?" /> If you want to write an expert ebook , here’s another way to make it simple and easy. Think about this: writing a speech is similar to writing a book. I’d love to hear from you.

Case Study 100

Case Study Case Studies Conference Template 100

Heinz Marketing

OCTOBER 27, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketing You might think you know everything about positioning, but you probably don’t know everything about how to DO positioning. This is the third and final book summary blog on Dunford’s “ Obviously Awesome! How to Nail Product Positioning so Customers Get It, Buy It, Love It ”.

Positioning 68

Positioning Process Account Based Marketing Opinions 68

B2B Marketing Directions

OCTOBER 22, 2023

Phil Barden is the Managing Director UK of DECODE Marketing , a consultancy that combines hands-on brand management experience with cutting-edge capabilities in cognitive and social psychology, neuroscience, and behavioral economics. Decoded is one of several books that address the vital psychological aspects of marketing.

Buy 55

Buy Work Management Marketing Management Custom Publishing 55

Martech Advisor

JANUARY 3, 2020

Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential. Books written by experienced marketers are an ideal source of ground-breaking social media marketing strategies that have proven to be successful in the past and current markets.

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Social Media Social Marketing Media Planning 135

B2B Marketing Directions

AUGUST 20, 2023

Source: BenBella Books, Inc. A new book by Allen Adamson - Seeing the How: Transforming What People Do , Not Buy, to Gain Market Advantage (Matt Holt, an imprint of BenBella Books, Inc., Prior to Metaforce, Adamson was the chairman of Landor Associates, a full-spectrum brand consultancy.

Ad brokers 40

Ad brokers Work Management Marketing Management Trigger Marketing 40

B2B Marketing Directions

OCTOBER 16, 2022

A new book by Nancy Harhut - Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses (Kogan Page, 2022) - is a timely and much needed resource for marketers who want to leverage the power of human psychology in their marketing efforts.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

B2B Marketing Directions

JANUARY 21, 2023

A new book by Bev Burgess and Tim Shercliff fills this critical need. Bev Burgess and Tim Shercliff are the co-founders of Inflexion Group , a UK-based consulting firm that helps clients implement account-based growth strategies. What's In the Book Account-Based Growth is structured in four parts.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

nDash

DECEMBER 6, 2021

nDash writer Deborah Huso is an internationally published, award-winning journalist and book author with more than two decades of experience in media. I’ve been writing as an independent contractor for more than 20 years now. How did you get into freelance writing? Her work has appeared in U.S.

Copywriting 52

Copywriting Consulting Creativity Paid Search Agency 52

Biznology

MAY 18, 2021

In this episode of the EE Voice podcast, host Sharon McIntosh , a Consultants Collective member consultant welcomes guest host David Murray and Roger D’Aprix, who engage in a far-reaching conversation on the evolution of employee communications – and the hard road ahead.

Consulting 197

Consulting ROI Conversion Organization 197

B2B Marketing Directions

MARCH 19, 2023

That's one of the main themes of Christina Inge's new book, Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies (Kogan Page, 2022). Inge is the founder and CEO of Thoughtlight , a technology consulting firm and marketing agency that specializes in digital marketing and analytics strategies.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ethics Analytics 40

B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

Heinz Marketing

JANUARY 12, 2022

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. ” You might not be wondering that but either way I’ve decided to take a little break and write about something different. I wanted to put together a list of books that can help put you in a great mindset for 2022. You can only go up from here!

Ethics 55

Ethics Planning Rules Paid Search Agency 55

Marketing Insider Group

MAY 27, 2023

If you enjoy that, his next book on leadership is even more profound. In this episode, Debbie Millman, a renowned name in branding, discusses her book, “Why Design Matters: Conversations with the World’s Most Creative People.” Listen to Ann some of the background and stories covered in her latest book, Everybody Writes.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Writing on the Web

FEBRUARY 28, 2014

If you want to write well, you’ve got to strip down and get real: write relaxed. Too many executives who want to write an expert ebook are in love with syllables, syntax and sycophants. When you write words to impress, you don’t write well. When you write words to impress, you don’t write well.

Impressions 100

Impressions Education Consulting Content Marketing 100

Writing on the Web

JANUARY 2, 2014

I get calls from executive coaches and consultants who want to publish an ebook. They ask me for help, to ghost write either for or with them. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. Some have already published books themselves (“Never again!”

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

MAY 27, 2015

I get calls from executive coaches and consultants who want to publish an expert ebook. They ask me for help, to ghost write either for or with them. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. I can help you write an expert ebook on leadership.

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Marketing Insider Group

MAY 1, 2023

But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items. Joseph Campbell, a renowned mythologist, introduced the concept in his book “ The Hero with a Thousand Faces.” That story becomes the heart and soul of everything you write.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. And use your blog writing as a means to create ebook chapters. There are software programs that will help you do this.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Hubspot

AUGUST 2, 2023

In this post, we’ve compiled step-by-step instructions for how to write a sales pitch with ChatGPT, plus our favorite ChatGPT pitch prompts to get you started engaging prospects in no time. It’s not going to be who writes well. Learning how to write AI prompts will be an important skill for sales reps moving forward.

Enterprise Management 55

Enterprise Management Work Management Ad brokers Outreach 55

Salesforce Marketing Cloud

JANUARY 2, 2024

Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read How to write an elevator pitch Start by clearly defining your goals and presenting your ideas in a way that’s direct and engaging. She’s saving hours on her books every week. And her profits?

Examples 59

Examples Lead Qualification Impressions Cold Calling 59

Delivra

OCTOBER 10, 2018

We compiled this list of 10 books that help you gain more from email marketing, Some of them are entirely about email strategies, while others can help you address certain components of your email plan, including producing engaging content, building your brand, and measuring results.

Email Marketing 74

Email Marketing Planning Top of Funnel Best Practices 74