LEADership

JUNE 9, 2015

As Jacqueline Parkes, CMO of Major League Baseball says, “We celebrate that there is no off-season anymore. We look at new and dynamic ways to engage with our consumers…” Ranked #1 on the Forbes list of ‘50 Influential CMOs on Social Media’, Parkes has transformed MLB’s marketing strategy. Leave me a comment.

CMO 40

CMO Peer-to-peer Multi-Channel Thought Leadership 40

Heinz Marketing

MAY 16, 2022

If you are in the CMO Coffee Talk group, you’re likely to see Alan in the 8:00am ET call as well. And there’s obviously a lot of areas we could talk about, a lot of areas that you have covered in your career as a CMO, as an analyst, and now as a fractional CMO. I would recommend that book. Alan : Exactly.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

Martech

DECEMBER 27, 2022

In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture. Dig deeper: Marketing collaboration and experimentation in action. “As

Enterprise Management 95

Enterprise Management Digital Experience Platform Organization Marketing Management 95

The Customer

MAY 11, 2021

This week’s TheCustomer QT covers the latest news on CMO tenure, reasoning with data, support for your CX, the low-code revolution, making your digital transformation work, and design thinking for the win! CMO Tenure Study. Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

ViewPoint

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

Social Media 120

Social Media Work Management Marketing Management Media 120

Heinz Marketing

MARCH 7, 2022

Sales author, speaker, influencer, super knowledgeable guy, recently published this book Sell Without Selling Out: A Guide to Success on Your Own Terms. I mean, first of all, I had a great editor that really helped make sure that what made it into the book was worth reading. Well, first of all, Andy, thanks for joining us today.

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

Content Standard

NOVEMBER 18, 2022

Recently, I spoke with a CMO whose brand had invested hundreds of thousands of dollars in an experience optimization platform that his team is struggling to use. You know what I mean if you’ve ever clicked on one of those 4,000-word How To blogs that reads like a bad second-grade book report.)  Why?

Marketing AI 109

Marketing AI Demand Paid Search Agency Content 109

Content4Demand

OCTOBER 15, 2021

All too many vendors say that high intent scores indicate that marketers should prioritize an account. The value of external, third-party intent-data signals grows once connected to this first-party insight. Intent data is not predictive. It’s a reflection of past digital behaviors.

Intent Data 83

Intent Data Intent Intent Signal Account Based Marketing 83

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. Informing Content Based on Interest.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Webbiquity

NOVEMBER 27, 2018

Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. ” functionality; it’s ridiculous the platform still doesn’t display similar accounts if you mis-type a URL by one character) and three ways Twitter fans can help keep the social network vibrant.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

LEADership

MAY 5, 2014

Executives who have all along felt confident in their creative abilities and strategy skills are now astounded as to why a particular CMO wants everyone to go back to the drawing board and focus on the product. As Seth Godin says in his book, Poke the Box, “Do something important, frightening and new. Is your CMO a growth hacker?

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

Hinge Marketing

DECEMBER 23, 2014

Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. Be wary of vendors offering SEO services for just a couple hundred dollars. Blog posts, videos, reports, and books are just a few examples. Indirectly, they effect everyone. You will waste your money.

CMO 48

CMO SEO Service Mobile Marketing 48

Biznology

AUGUST 11, 2016

Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers. Through company page updates and sponsored updates, Xerox is supplying their audience with e-books, SlideShare presentations, and blog articles that offer advice on how to work better.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Sprout Social

FEBRUARY 27, 2023

For Women’s History Month, they’re planning on sending out books by and about women–and sharing some of those stories on their social media accounts. Cummings, the CMO of Reading with RIK, thinks it’s important to educate both children and families with their product and their social media presence reflects that.

Social Media 117

Social Media Media Work Management Paid Search Agency 117

Content4Demand

OCTOBER 6, 2021

By harnessing the power of first- and third-party intent data that is mapped to value-based content, offers, messaging and recommendations, believe it or not, B2B buyers will welcome emails, digital outreach and offers from vendors. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Convince & Convert

MARCH 29, 2016

The analyst and futurist Brian Solis spoke at Adobe Summit too, also hewing to the customer experience is critical theme, and summarizing key points from his book on the topic (I reviewed Brian’s book “ X ” here). The CMO just wants to constantly study new software, but nothing gets implemented. Drive thrus.

Paid Search Agency 113

Paid Search Agency Companies Budget Programs Advertising Agencies 113

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. I think that number one, outbound works because it’s taking a very specific targeted approach to having a vendor solution provider services based company that wants to land a specific logo or specific logos going forward.

Top of Funnel 127

Top of Funnel Work Management Marketing Management Cold Calling 127

Content4Demand

AUGUST 17, 2021

This is especially common for vendors that only give surging intent. The way to prevent this problem is to make sure you’re working with a vendor who provides both types: baseline and trending intent. First, depending on the source of your intent data, the data can be sparse. This makes sense if you think about it.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Biznology

SEPTEMBER 25, 2015

Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Winning at ZMOT means knowing the key words and phrases that your customers use, instead of what we as vendors use to describe our products.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. One of my favorite marketing books is Geoffrey Moore’s Crossing the Chasm.

Advertising Agencies 102

Advertising Agencies Terms and Conditions Marketing & Strategy SMS 102

Convince & Convert

JANUARY 29, 2014

Eric Cosway, EVP/CMO (and our tour guide), introduced us to a charming woman who sat there and proudly announced that when you call Quantum Digital, you will always speak with a real person. The operation is impressive and filled with the quiet purr of the latest high-tech digital printing, routing, and shipping machines. Where and When.

Paid Search Agency 152

Paid Search Agency Advertising Agencies Copyright Marketing & Strategy 152

NetLine

JUNE 22, 2023

Following on as a likely consequence of lacking named buyers is that sales reps can’t book any meetings from them. A majority of B2B buyers say that a vendor’s content had a significant impact in ultimately choosing that vendor. But not any content or messaging will do.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

Biznology

APRIL 2, 2015

In preparing my new book on the subject—to be published in June of 2015—I had a chance to speak to a variety of brilliant thinkers about where things are headed. Derek Slayton, CMO of NetProspex, points out that new technologies can only take B2B marketers so far. Here are some of their predictions. Sales and marketing symbiosis.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Metadata

SEPTEMBER 14, 2020

The good news: there are technology and vendors who can help you out. That’s how we find ourselves in a situation where ABM continues to rise and CMO tenure continues to fall. Time matters Photo credit: [link] CMO tenure is slipping , pandemics are raging, and we live in a culture obsessed with instant gratification.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Aberdeen

JUNE 20, 2018

The positioning map below reflects our analysis (June, 2018) of the messaging found on websites of BI vendors. As you can plainly see, the bulk of vendors are clumped around the “Insights” axis. To illustrate, in 2014 seven vendors claimed “better decisions” as their position. Problems with Ries and Trout.

Positioning 40

Positioning Enterprise Management Marketing Management Forrester 40

Scoop.it

MAY 1, 2019

Steven Rosenbaum writes in his book, Curate This : “curation is the art of creating something new, coherant and meaningful out of an abundance of related information and ideas.”Salespeople study from the CMO Council that illustrates this well. And books are an ideal form of lumpy mail. There’s an old.

Curation 111

Curation Sales Management Top of Funnel Work Management 111

Martech

MARCH 15, 2022

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Let’s say the team is reviewing a recent marketing campaign with you and their CMO, and you honestly think the campaign is not hitting the mark. Click here to download!

Planning 83

Planning Work Management Lead Scoring Lead Ranking 83

Content4Demand

JUNE 26, 2019

And while every piece of content we create – whether it’s an E-book, checklist or blog – has a primary audience, there are many other people reading your content who may also play a role in the decision-making process. When a CMO searches for a new marketing automation platform, for example, she may still need CFO buy-in.

Buy 63

Buy Peer-to-peer Marketing Automation Services Content 63

Content4Demand

FEBRUARY 7, 2020

But it doesn’t end at B2BMX, as I’ll be reinforcing the learnings by providing copies of my book and toolsets to my workshop attendees.” As a long-time B2BMX participant, Pedowitz will also be moderating a CMO panel. The course spans ABM, lead management, sales enablement, measurement, data and some related martech essentials.

Case Study 54

Case Study Case Studies Studies Work Management 54

Hubspot

AUGUST 15, 2014

And a lot of traditional marketing automation vendors and thought leaders will tell you this means a CMO should set a goal for number of leads generated, amount of marketing-influenced pipeline created, or number of sales accepted leads created, and then set maybe 1/3 of the compensation of your marketing team to be directly tied to this metric.

CMO 28

CMO Work Management Marketing Management Planning 28

6sense

NOVEMBER 9, 2021

It was a CMO Coffee Talk session high on emotion, transparency and curiosity. Your vendors and agencies? The concept of inclusive marketing rightfully started with a conversation about internal priorities. How diverse is your team? How committed is your leadership team to DEI initiatives and goals?

Work Management 48

Work Management Marketing Management Paid Search Agency Advertising Agencies 48

Contently

SEPTEMBER 10, 2020

It seems this year every CMO is talking about the importance of empathy, authenticity, transparency, that sense of brand purpose in their marketing. They’ve been promised from damn near every tech vendor in one of those horrifying Scott Brinker Lumascapes that “this is going to be the data that unlocks everything for you.”

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Hubspot

AUGUST 20, 2019

For instance, let's say you're the CMO of a successful lawn-mowing business. We sometimes walk into networking events with high hopes of meeting the CEO of a company we admire, or the author of a book that kickstarted our career. I’ve met tons of great people at events who have since become familiar faces at other industry events.

Personalization 101

Personalization Effectiveness Co-Registration Ad Exchange 101

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Biznology

SEPTEMBER 7, 2016

For the President and CMO of a logistics company, Josh and his team were delivering 5 to 10 leads for sales calls per week. According to LinkedIn’s Report, “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80