article thumbnail

DealSignal & Bombora Partner to Deliver B2B Leads Showing Purchase Intent

DealSignal

We’re excited to partner with Bombora to help marketing and sales teams finally answer the most elusive question: Who is out there actively looking for what we sell and how can we reach them before our competitors,” said DealSignal founder & CEO, Rob Weedn. To learn more visit dealsignal.com and follow @DealSignal on Twitter.

Bombora 52
article thumbnail

NEWS: DealSignal & Bombora Partner to Deliver B2B Leads Showing Purchase Intent

DealSignal

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. The Bombora-DealSignal integration makes intent data immediately actionable for our sales team,” said Jeremy Middleton, Senior Director of Revenue Operations and Digital Marketing at Pramata.

Bombora 45
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do You Want Intent Data with That?

The Point

Furthermore, even the best third-party intent data only ever delivers a subset of the total number of hot leads out there. That’s because, out of the pool of people with real purchase intent, not all will be searching on specific terms and thus showing up within Bombora or other intent data providers.

article thumbnail

Online Display Advertising; An Overview & Benefits

NuSpark Consulting

You can also target IP addresses and households, computers or mobile app placements, and most importantly, based on data compiled by data aggregators like Experian for B2C and Bombora for B2B, audiences most likely to be interested in your business or products. Retargeting. Display advertising also allows for retargeting.

Display 191
article thumbnail

Who’s Who in the Intent Data Business?

Aberdeen

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. A leading provider of B2B intent data, Bombora relies on a data co-op to track content consumption behavior of B2B buyers.

article thumbnail

Using search and email to recognize customer intent

Martech

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. Browse-abandon emails made me do it.

Intent 100
article thumbnail

Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.