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How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

APRIL 14, 2016

Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. But we also have so many more media outlets now to work with including the bloggers.”

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Finding the Hidden Money in Your Content Strategy

Sales Engine

MARCH 28, 2016

I think that from the content marketing standpoint what’s not working is to post about whatever interested us at the time, whatever seemed to be topical or whatever guest bloggers were submitting to us. How do you use a conversion strategy to generate better organic searches for your content? That’s what got published.

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