KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. Does the same person (or team of people) write all of your blog content?

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

MARCH 7, 2013

Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” People seem to like my writing: [link] [link]. “B2B content marketing consultant; Executive Editor of Content Marketing Institute; blogger and one of the founding members of savvyb2bmarketing.com” Follow Michele at https://twitter.com/michelelinn.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

NOVEMBER 24, 2015

As I eluded to above, regular blog writing efforts provide a piece of the conversation that can be created and distributed for social media sites, further enforcing relationship development in these platforms. 12 Quick Tips for Writing Better Blog Posts. Create an opportunity to acquire backlinks. Related Blog Posts & Articles.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

OCTOBER 24, 2017

I mean: “Today’s post motivated me to write. You’re the first blogger I’ve read who has the guts to call out Tim Cook for being tone-deaf, but at the same time, the thoughtfulness to explore how it might be in his best interest. I don’t mean: “I loved your post today. You always have such interesting stuff.”. Thanks for the piece.”.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

KoMarketing Associates

JULY 22, 2014

I don’t mean to pick on “How-to” or list-style posts; we all know these types of blogs can be very effective in establishing credibility and providing an audience with specific information they might be looking for (here’s a How-to post I found helpful when writing this blog, for example). Well, I’m going to take back what I said.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

KoMarketing Associates

DECEMBER 14, 2015

Write and create relevant content for them. When customers, friends, family, industry analysts, and bloggers say wonderful things about your company and convince others to buy your product, you’ve made it. Be cognizant of your audience’s needs and desires. Modify your e-mail templates to fit your content. WORD-OF-MOUTH MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

NOVEMBER 15, 2013

Whether it’s Rand Fishkin from Moz, Wil Reynolds from SEER, or Danny Sullivan from MarketingLand, everyone has a favorite blogger. Instead of worrying about being penalized, B2B marketers should focus on writing engaging and unique content. 6 Underrated Content Marketing Assets for B2B SEO.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

NOVEMBER 13, 2018

62% of bloggers don’t update old articles . Source: Orbit Media 2018 Blogger Survey. Source: Orbit Media 2018 Blogger Survey. Because while people are writing longer pieces (the average blog post length was up 19% YoY), we are still seeing short content being written. Source: Orbit Media 2018 Blogger Survey.

B2B Marketing 120

B2B Marketing Paid Search Agency Content Marketing Planning 120

KoMarketing Associates

MAY 2, 2017

Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars. I’ve also seen bloggers also write a recap for their sponsor’s own blog in addition to their own, which doubles their presence as a collaborator with the brand.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

KoMarketing Associates

MAY 19, 2014

Social Tagging – Many bloggers and publishers get intimidated with Open Graph, Twitter Card, and other social media tagging mechanisms. Offer To Write Something. When it comes to high quality inbound links, that means you’re most likely going to have to write something; a blog post, article, byline, etc.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

KoMarketing Associates

JANUARY 13, 2014

Without a coherent story to bring together the message,” writes Social Media Today, “all [readers] have is more disconnected dots, more noise, more confusion.”. They also maintain that the story matters most in terms of cutting through the “noise” of so much existing online content marketing. Content Curation Matters, Too.

B2B Marketing 120

B2B Marketing Content Marketing Curation B2B 120

KoMarketing Associates

OCTOBER 31, 2014

” SEO Blogger Blind Five Year Old has a more in-depth blog post on this potential issue for large online brands. G-Squared Interactive (GSQi)’s Glenn Gabe has in-depth write-ups for both updates thus far. The problem with this is that AdWords listings appear in some of these results; especially for non-branded keywords.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

KoMarketing Associates

OCTOBER 14, 2014

Typically, this inverted pyramid approach applies to journalism/ news writing , but I liked using it as way to think about blogging as well. For one client, we’re developing long-form, curated content in an effort to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in articles.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Training Buzz 120