Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. Others recommend writing about things that you are knowledgeable about.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 23, 2012

Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. is the driving force behind this effort where 14 in-house engineers write 73 different blogs. I know it’s Emerson again. From One Engineer to Another® blogs from Indium Corporation.

Peer-to-peer 60

Peer-to-peer Content Marketing Work Management Marketing Management 60

Industrial Marketing Today

JANUARY 3, 2011

Savvy industrial bloggers can write articles using carefully researched keywords and phrases that match these searches. Traffic and potential leads increase as the number of indexed pages increases. Getting found by more prospects that are actively looking for solutions that your products/services can provide.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. How hard can it be to write some words? Design in the absence of content is not design, it’s decoration.” We can do it ourselves. Why bother with content?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

I start with something related to a subject that I’m interested in writing about and get ideas from there. Without first researching your ideas, you’ll find yourself running out of topics to write about and/or guessing what your readers would be interested in learning. For example, “content creation.”

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

NOVEMBER 1, 2010

Rick Short , Indium’s Marketing Communications Director and the chief corporate blogging strategist, manages 73 blogs written by 14 in-house bloggers, all engineers. Objective: Connect process manufacturing professionals with experts at Emerson Process Management who have valuable industry, application and technology expertise.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Industrial Marketing Today

JUNE 17, 2011

Inviting guest bloggers to post on your company blog if you have one. Take the time to find a qualified content creator who is knowledgeable about writing optimized copy, experienced in industrial marketing and knows your industry well enough to write in a consistent voice and tone that will resonate with your target audience.

Paid Search Agency 60

Paid Search Agency Content Marketing Companies Marketing Budget 60