Chris Koch

JUNE 25, 2010

First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) And the fact that I’m writing about it here proves that you don’t need to be an extrovert to be in social media. Image via Wikipedia. Two interesting posts this week on how our personalities affect our online behavior. I am an “I” with a capital I.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Chris Koch

OCTOBER 6, 2009

By improve I don’t mean that we all have to learn to write like Tolstoy. They’re also good at finding the people who live the stuff they’re writing about every day. Marketers need to talk to subject matter experts inside the company, influencers outside the company (analysts, academics, bloggers, journalists), and customers.

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

OCTOBER 6, 2009

By improve I don’t mean that we all have to learn to write like Tolstoy. They’re also good at finding the people who live the stuff they’re writing about every day. Marketers need to talk to subject matter experts inside the company, influencers outside the company (analysts, academics, bloggers, journalists), and customers.

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Chris Koch

JUNE 26, 2009

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). I started by following the bloggers I like, as well as friends and colleagues. Obviously, writing is hard.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

NOVEMBER 24, 2009

the Whole Foods CEO using an alias to bash competitors or the Wal-Mart bloggers who didn’t disclose that they were being paid by the company). Encourage them to write what they know. The social media sphere punishes people who don’t disclose their affiliations or pretend to be someone they aren’t (e.g.,

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

AUGUST 3, 2010

Writing style guides can also help, but who has time to plow through them? We should make our writing sound more like the way we speak (when we’re at work). One way to judge whether you’re being too stiff (or overly casual) is to read your writing aloud before posting it. That means we need a new standard for ourselves.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

Writing style guides can also help, but who has time to plow through them? Obfuscation used to be a way to buy time in an era when buyers had to write letters to the company president to get their complaints heard (and they had few ways to determine whether others were having the same problems).

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100