7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Paul Wilberforce is a professional social media marketer working with clients around the United Kingdom. A Note from Patsi: This week’s guest post is about social media and it’s really important.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings.

Trending Sources

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” That said, these bloggers are the victims.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Why is it working?

Does corporate storytelling work? Some mega-brands say no.

grow - Practical Marketing Solutions

This was a post by blogger and entrepreneur Adam Kleinberg disagreeing with Coke’s marketing strategy. But as you’ve seen today, sometimes even the biggest and most successful brands who are throwing everything at their “story” can’t make it work.

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Have You Hugged Your Blogger Today?

grow - Practical Marketing Solutions

Over the past few years I have had the pleasure to get to know many of the great marketing bloggers I admire so much. Most bloggers do the work out of love, passion, and a drive to make a difference … not for money. ” Now THAT is something to keep a blogger going!

The evolution of a blogger

grow - Practical Marketing Solutions

As I’ve observed bloggers from all walks of life, writing about every subject imaginable, and as I’ve taken the journey myself, I’ve found that there is an evolution that takes place. You follow that advice, almost to the letter and it actually works.

Why working in marketing makes you bitchy

grow - Practical Marketing Solutions

Part of this irritability may stem from the copious amounts of BS shoveled at us each day, but a new “ State of Marketing Work ” report from Workfront points to some other factors. In fact, reading this report, it’s hard to believe you might work in marketing and NOT be kind of a b h. Some of the highlights of the findings include: Marketers now work 45.9 Work spaces where people are shoulder to shoulder. By Mark Schaefer.

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How to Turn Anyone Into a Blogger

Hubspot

Brainstorming topic ideas, writing, editing, proofreading, publishing, promoting -- it’s a lot to ask from a handful of writers who have a plate full of client work to do. Whether you know it or not, every person that works for you is a potential blogger. Set Your Bloggers Free.

The next generation of bloggers is here. And they are computers

grow - Practical Marketing Solutions

It will make our work nearly effortless and incredibly effective. In business we simply cannot work with what we wish for. We must work with what IS. Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here.

Beauty Bloggers: Top 100 Influencers and Brands

Onalytica B2B

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Hayley (TPB) – Beauty and Lifestyle blogger at Tea Party Beauty.

Brand 21

Why it pays to be a patient blogger

grow - Practical Marketing Solutions

But that is not necessarily an ideal quality to have as a beginning blogger! You have to work hard and have A LOT of patience. Uber blogger Chris Brogan famously said that it took him three years to attract his first 100 blog subscribers. Help others, Support other new bloggers.

How PR and Social Media Can Work Together

Webbiquity

The social media release is used for blogger outreach. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic.

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6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers).

Brands and Bloggers: Keep Your Sponsored Content Legal

grow - Practical Marketing Solutions

Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Brands, bloggers, and influencers, you’re on notice: the FTC expects disclosure. By Kerry Gorgone, {grow} Contributing Columnist.

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Creative Work, Blogging, Writing and Resistance

Writing on the Web

Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. Learn how it works here.).

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

How to Work with Influencers: The Ultimate Guide

Hubspot

Because these folks -- like bloggers and social media personalities -- build a following over a long period of time by producing interesting, quality content, people begin to trust them. 7 Ways to Work with Influencers. How have you worked with influencers?

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Five ways to be a more confident blogger

grow - Practical Marketing Solutions

How can you overcome this trepidation and become a more confident blogger? Limit the time you work on a post. Being an effective blogger means having the courage to be imperfect.

Earned-media micro-influencer marketing primer

Biznology

Earned media micro-influencer marketing still works — it’s alive and well , but it isn’t easy and it always demands your awesome. Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.”

Brands Take Note: Bloggers are Journalists in the Eyes of the Law

grow - Practical Marketing Solutions

The best blogging makes a statement, but if that statement is negative in nature, the blogger might get sued for defamation (making an untrue statement—written or verbal—that tends to damage someone’s reputation). By Kerry Gorgone, {grow} Contributing Columnist.

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Do you have to be a great writer to be a great blogger?

grow - Practical Marketing Solutions

If you’re not confident in your writing skills, can you still be a great blogger? In school and at work, we are taught to write linearly — a beginning, a middle and an end. That usually does not work in the blogging world because people don’t have the patience to wait for your conclusion. At the end of the day, the most important characteristic of a successful blogger is having the courage to push that publish button! By Mark Schaefer.

Six Tips to Beat the Wintertime Blogger Blues

grow - Practical Marketing Solutions

She’s worked previously in online marketing with clients ranging from bands to brands. The post Six Tips to Beat the Wintertime Blogger Blues appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Amber Osborne, {grow} Contributing Columnist.

Are there any ethical bloggers left out there?

grow - Practical Marketing Solutions

There must be a critical mass of influential bloggers out there accepting money for blog posts, otherwise these people would go away! By the way, this is Susan Rafstein and I work for Synchristic Hosting.com. Does anybody out there really care any more or are most bloggers link whores?

Should we have multiple company bloggers?

grow - Practical Marketing Solutions

It takes a lot of work to have a company blog and your approach is not a decision to be taken lightly. Let’s look at the implications of this decision by comparing three different corporate blogging strategies: The multiple blogger strategy. The single blogger strategy.

Do you have to be a great writer to be a great blogger?

grow - Practical Marketing Solutions

If you’re not confident in your writing skills, can you still be a great blogger? In school and at work, we are taught to write linearly — a beginning, a middle and an end. What tips and tricks would you add to help a beginner blogger?

Tumblr Shuts Down Popular Blogger: Who's Next?

Hubspot

That’s exactly what happened to a popular blogger who goes by the name Bohemea. When Tumblr shut down her account in June, she lost five years of work -- more than 100,000 posts across two separate blogs. Worse, Bohemea claims other Tumblr bloggers have been similarly wiped out.

How to Become the Best Blogger in Your Niche

Hubspot

So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

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The blogger’s electronic arsenal

grow - Practical Marketing Solutions

It is also handy for reading while working out or hanging out at the hotel bar. For my work, this computer is perfect. This mic works well but I didn’t buy a long enough cord.

Why Business Blogging Works

Hubspot

But I never simply wrote about why it works. here''s why it works. For example, Google reads our website, so it knows it can return this blog post if someone searches "Why does blogging work?". why does blogging work to grow your business?

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The raw truth about “I work harder than you”

grow - Practical Marketing Solutions

“I work harder than you.” She basically told me that because I work from home and “play on Facebook all day” (I own a fast-growing social media marketing agency, but let’s go with it) have no idea what it means to be “exhausted from work.”

Work 42

How NOT to pitch a blogger

Biznology

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. Bloggers will always call you out if they sense you’re just calling it in. Bloggers did not fall of a turnip truck.

Social Media for Busy Business Bloggers

Writing on the Web

Each tool has a purpose and if used correctly, they all work together. Serenity Services is dedicated to giving you more time and energy to work on the things that matter most to you.

Why Bloggers Abandon Their Blogs Too Early [Video]

Hubspot

This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly. Occasionally, one stumbles upon a stop-you-in-your-tracks statistic.

Authorship and the Invisible Blogger: Are you writing yourself out of success?

grow - Practical Marketing Solutions

The web cares about CONTENT, not necessarily authors, and Tom postulates that in our frenzy to write and distibrute content, we may be creating more and more work only to become less and less visible. Is the age of the independent blogger over?

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. Image via CrunchBase.

8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)

Hubspot

It''s okay -- it happens to pretty much every new blogger. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. Solution: Create very specific working titles.