Why Bloggers Abandon Their Blogs Too Early [Video]

Hubspot

This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly. Occasionally, one stumbles upon a stop-you-in-your-tracks statistic.

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9 Questions You MUST Ask Before Hiring a Freelance Blogger

Hubspot

Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger.

Trending Sources

7 Ways to Format Blogs to Engage Readers’ Brains

Writing on the Web

You must get inside their heads by triggering unconscious desires and thoughts. But if your blog content doesn’t appeal to one of several persuasion triggers ( reciprocity , social proof , etc.) Blog this on Blogger. What are the two most important parts (a.k.a.

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Health warnings on cigarette labels actually trigger smoking behaviors , they don’t deter any smoking at all, quite the contrary. Blog this on Blogger.

How to Make Social Proof Work for You

Writing on the Web

Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. a middle-aged successful blogger.”

Neuroscientists Discover “WIIFM” Center in Brain…

Writing on the Web

Blog this on Blogger. Through the magic of functional Magnetic Resonance Imaging (fMRI), neuroscientists are able to look inside the brains of consumers while reading marketing messages.

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The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

Using the @ triggers a notification to the account owner that they've been mentioned in a tweet. About Our Guest Blogger, Ashley Verrill. How do big brands measure up on social media?

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

Score press, analysts, and bloggers on the web pages they visit (or other engagements) so you can see who your most engaged and interested influencers are. True or False: Modern marketing departments are dominantly focused on demand generation activities?

Tips on Writing a Great Blog Post:Give it a Rest

Writing on the Web

I’ve got Blogger’s Block. (Yes, Yes, even experienced bloggers can get stuck from time to time.). That’s where it happened: my bloggers block. My dopamine trigger is an hour or two on the courts.

Six methods for smarter marketing segmentation

grow - Practical Marketing Solutions

Create triggers in your system so when action is taken, you can easily move a prospect from one area to another (also known as event-triggered marketing). Here’s an example of automation triggers I use in ConvertKit (my ESP): [Source: ConvertKit ] 4.

7 Ways to Create More Interesting Content for Your Blog

Act-On

Derek Halpern of Social Triggers took a contrarian tack, writing “The ‘Content is King Myth’ Debunked.” Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it.

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

Score press, analysts, and bloggers on the web pages they visit (or other engagements) so you can see who your most engaged and interested influencers are. True or False: Modern marketing departments are dominantly focused on demand generation activities?

10 Simple SEO Basics for Better Rankings

Act-On

In this example, the blogger could have probably written a better ALT tag than “read.”. This little program operates way in the back of your website visitor’s brain, but if you trigger it, it can cause many people to bail before your page has even loaded.

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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8%

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Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts. Therefore your content needs to trigger an action.

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What to do if the president tweets you

grow - Practical Marketing Solutions

The risk is so great, a new app called Trump Triggers alerts investors of potentially damaging tweets. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark W.

Internet founder speaks out on AI fear, the singularity, and beautiful robots

grow - Practical Marketing Solutions

The “singularity” is the hypothesis that the invention of artificial intelligence will abruptly trigger runaway technological growth, resulting in unfathomable changes to human civilization. By Mark Schaefer.

11 Buzzwords to Use in Your Blog Posts for Social Sharing

Writtent

Creating share worthy blog content is an art that many bloggers seem to struggle with. Over the years, successful bloggers have converted this art into science, and have closely studied every factor that leads to creating viral blog content.

The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

Using the @ triggers a notification to the account owner that they''ve been mentioned in a tweet. About Our Guest Blogger, Ashley Verrill. How do big brands measure up on social media?

The New Social Buyer Ecosystem

Tony Zambito

  I’m influenced by David Armano who came up with the concept of influence ripples or circles to depict blogger spheres of influence as far back as 2006.  Harness the Trigger Events That Turn Prospects Into Customers and his focus on trigger events. 

Online Persuasion: Creating Desire

Writing on the Web

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Blog this on Blogger. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion Pathway to Profits blog writing content marketing with blogs emotional brain emotional triggers persuasion triggers Writing for the Web How can you appeal to readers’ emotions on a business-oriented site?

Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors.

Using psychology to make your content relevant

grow - Practical Marketing Solutions

However, the slight creak that woke him was a noise that his brain wasn’t used to, and it triggered a response in his mind telling him he needed to pay attention. Wade Harman is an ex-coal miner turned full time blogger. By Wade Harman, {grow} Community Member.

How to Write Great Blog Posts Every Time

Writing on the Web

Creating great content for your business blog is a what and how issue, as in what constitutes “good” content , and how does one produce that content so that it brings in the readers that a business blogger wants.

Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization

Vertical Response

For triggered email campaigns (in which emails are triggered by a calendar event, a business action or an action taken by a website visitor), personalization doubled transaction rates. We all like to believe we’re special.

Quality Content: How to Write Great Blog Posts Every Time

Writing on the Web

Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants.

Creative Work, Blogging, Writing and Resistance

Writing on the Web

It doesn’t matter if you’re a scientist, blogger, CEO or rock star. A health emergency, a broken heart (real or emotional), and important career pursuits can trigger emotional, intellectual or spiritual stress. Ever get stuck?

Rethink Marketing Automation – for the CASL-Compliant Marketer

Act-On

Influencer relations – Score the actions of press, analysts, and bloggers so you can see who your most engaged and interested influencers Be aware of the pages they visit on your site, what they’re interested in, and the emails (pitches, press releases, events) that they’re engaging with.

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How to Make Content More Engaging: 10 Tips

Writing on the Web

Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. Blog this on Blogger.

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Forget demographics. It’s all about the socialgraphics

grow - Practical Marketing Solutions

How do their patterns of creating, commenting, or sharing differ and what triggers the differences? Neicole Crepeau a blogger at Coherent Social Media and the creator of CurateXpress , a content curation tool. By Neicole Crepeau, Contributing {grow} Columnist.

Social Media Automation? Here’s a rational plan!

grow - Practical Marketing Solutions

Zapier uses trigger actions (Twitter mentions, Facebook page posts), and uses them to create an action (save the mention or post as an Evernote note, save it on a Google Calendar, email an inbox, send an SMS). By Eric T. Tung, {grow} Community Member.

The Intersection of SEO and Content Marketing. It’s the Unique Message That Generates Backlinks.

NuSpark

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on.

8 Blog SEO Tips for Top Search Results

Writing on the Web

Once I get a Scribe score of 100%, I can pull the publishing trigger with full confidence. Blog this on Blogger. Related posts: Search Engine Results: 3 Tips for Savvy Bloggers. No More Geek-Speak: SEO for Smart Bloggers. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches.

How to Make Social Proof Work Online

Writing on the Web

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Blog this on Blogger. Do some client recommendations work better than others?

If Your Blog Writing Stinks…

Writing on the Web

What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? Once their negativity buttons are triggered, you’ve got their attention, now do something with that. Blog this on Blogger.

Online Persuasion: Seeing Through the Eyes of Your Customers

Writing on the Web

Use persuasion triggers. Buying decisions come after a positive emotional reaction that triggers one of our primary motivators. Blog this on Blogger.

Emotional Marketing Makes Memories

Writing on the Web

What results is a neural network of recalled associations that gets triggered by a memory of a hot-button stimulus. Blog this on Blogger. If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers.

Engaging Content: Get Emotional, Really Emotional

Writing on the Web

Blog this on Blogger. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing blog content blog writing brain science content marketing with blogs emotional triggers engaging content

Nine More Expert Guides to Local SEO

Webbiquity

It’s low-hanging fruit, and even if many of your customers aren’t local, prospective partners, journalists and bloggers (who may write about your company), prospective employees, investors and others are.

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19 Excellent Guides to SEO Link Building

Webbiquity

Addressing the (justified) paranoia caused by Google’s nasty Penguin, Marcela De Vivo recommends a handful of ways to avoid trouble, like auditing links monthly and creating Google Analytics Alerts for triggers such as “Google Organic Traffic decreased by more than 5%.”