Sales Prospecting Perspectives

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Integrating Social Media Listening Into The Sales Process

Sales Prospecting Perspectives

That’s where your social media marketing team steps in. Integrating your business development goals with your social media marketing team is crucial to maintaining your relationships both offline and online. 3 Steps to Social Listening in the Sales Process.

Businesses, Don't Become a Social Media Pariah!

Sales Prospecting Perspectives

I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. Contributing positively to that community is what business bloggers should focus on. I have put together a list of things that I hate on social media so that you can avoid them in the future. What annoys you on social media?

Sales Prospecting Perspectives' Top 10 Blog Posts in 2014

Sales Prospecting Perspectives

It’s been a busy year, with many bloggers moving on, many new bloggers joining the team, and many guest blogging partnerships formed. Writing better emails has been at the forefront of sales professionals’ minds this year, especially combined with voicemail and social selling.

Businesses, Don't Become Social Media Pariahs!

Sales Prospecting Perspectives

I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. Contributing positively to that community is what business bloggers should focus on. I have put together a list of things that I hate on social media so that you can avoid them in the future. What annoys you on social media?

Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013

Sales Prospecting Perspectives

Social media has grown to be a powerful way for brands to build connections with their customers and audience. At first, businesses on social media sought to acquire as many fans and followers as they could. Happy Friday, Sales Prospecting Perspectives readers!

Sales Prospecting Perspectives Weekly Recap - Week of March 7, 2014

Sales Prospecting Perspectives

To get your sales team prospecting effectively and your marketing team supporting sales effectively, here are some of our favorite sales and marketing articles from this week: With our new Social Selling eBook published, we''ve been listening for advice other people are giving for social media and sales. Magazine caught our attention; they gave great tips for using social media to boost sales. Happy Friday, Sales Prospecting Perspectives readers!

Sales Prospecting Perspectives Weekly Recap - Week of September 27, 2013

Sales Prospecting Perspectives

Wednesday: On Wednesday, our guest blogger was Damian Davila from Idaconcpts.com. Thursday: Finally, on Thursday, Megan wrote 4 Tips to Organize Your Content Marketing and Social Media Efforts. Happy Friday!

Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014

Sales Prospecting Perspectives

LinkedIn just opened its publishing platform to all users , according to Social Media Today. Wednesday: On Wednesday, guest blogger Damian Davila of idaconcpts.com shared his advice for building a trusted network in his post, The Value of Connections for the Inside Sales Rep. The people in your business networks, as well as in your social networks, must see you as a trusted, valued professional. Happy Friday, Sales Prospecting Perspectives readers!

Sales Prospecting Perspectives Weekly Recap - Week of October 4, 2013

Sales Prospecting Perspectives

We’ve also started our social media team, here, allowing several BDRs the flexibility to expand their contribution to the team beyond their job description. 8 Steps to Effective Content for Social Media. According to Michael Brenner, social media should tell stories while interacting and engaging with followers. Thursday: Finally, on Thursday, a new blogger posted. We’ll be back next week with more posts from new and old bloggers alike

Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014

Sales Prospecting Perspectives

Social media isn''t just a B2C thing. Fast Company wrote a post that will ensure that B2B companies aren''t the odd ones out on social media networks. These social media tips will improve your marketing. Wednesday: On Wednesday, guest blogger Kevin Thornton wrote Inside Sales & the Mobile Workforce: Tips for Managing Telecommuters. This includes content creation, social media participation, and analytics monitering.

Sales Prospecting Perspectives Weekly Recap - Week of April 18th

Sales Prospecting Perspectives

With the booming of social media, a lot of folks think Cold Calling is something of the past. Where social media certainly does have its benefits in prospecting these days.there is nothing more effective then picking up the phone and finding out the information directly. We had a new guest blogger this week! Happy Earth Day Everyone! Welcome to another Weekly Recap.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. S ocial Media. Ignoring social media return on investment.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

Tools 106

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index. YouTube is their second favorite social platform.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” By Mark Schaefer.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? By Mark Schaefer.

70 Rising Social Media Stars

grow - Practical Marketing Solutions

Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars.

Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. The Quantum Mechanics of Blogger Outreach.

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

Behind every social media strategy you must have a content plan and a network plan. In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. Building your social media network.

How your personality aligns with social media content types

grow - Practical Marketing Solutions

I have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. The social media content form I love best is blogging. By Mark W. Schaefer.

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Share their posts on your personal social media profiles. Bloggers and their readers know each other.

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Are there are benefits to deleting your business pages on social media?

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. The goal , then, is to increase the numbers of fans or followers on social media, while the KPI gives a specific benchmark to meet or show success of the given goal.

How to Harness the Power of Social Media

Writing on the Web

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. Social Engagement.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” By Mark W. Schaefer.

HR and social media: 7 Ways HR needs to act like marketing

grow - Practical Marketing Solutions

The competition for the bet talent is fast and furious and, in many cases, that battleground is the social web. Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. By Mark Schaefer.

25 ideas for your social media network strategy

grow - Practical Marketing Solutions

Behind every social media strategy you have to have a content plan and a network plan. In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. Building your social media network.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different.

What Social Media Can’t Do…

grow - Practical Marketing Solutions

He would “do some social media.”. I’m sorry, but social media can’t”. Why do you think social media can sell a product that no one wants?”. Social media will help my customers understand my product,” he said. “I Social media can wait.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

The disconnect between social media popularity and business effectiveness

grow - Practical Marketing Solutions

This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. On the surface, he is a social media stud. Social media numbers may not translate to expertise. By Mark W. Schaefer.

The lost blogging monarchy, the defeat of links, and the war on social media

grow - Practical Marketing Solutions

At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. I hope you enjoy these insights as much as I did … As a blogger, I felt like a monarch .

The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). By Brooke B.

Rules 103

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” The post What is Social Media Marketing?

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” by Social-Hire.