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How To Analyze and Grow Website Visits


If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g.,

New Blogger? Get Started on

Marketing Action

Creating and maintaining a blog is no longer rocket science; you don’t need to be a skilled coder to build a functioning website, whether that site hosts just your blog or other pages as well. The first step to becoming a WordPress blogger is to register your account.

Trending Sources

17 Foolish Mistakes to Avoid as a Guest Blogger


As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy.

Are Broken Links Ruining the SEO Authority of Your Site?


When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust. That is an extremely important aspect of linking for SEO, but what about the links that exist on your site? Internal linking from one page of your site to another is important for usability purposes. It helps the visitor maneuver your site in order to quickly find what they are looking for. Photo credit: mag3737.

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. You may compete with the search performance of your main website.

Six Ways to Search-Optimize a Blog


Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Sitemaps help the search engines more fully and accurately index a website or blog.

Why you should consider centralizing your search keyword lists


And bloggers , of course, need to know what words their audiences use to describe their pain points. You might create that database to avoid conflicts on your website, but you don’t need to limit it to that purpose. Photo credit: Wikipedia.

The Only Metrics You Need to Optimize Website Performance


Your website is the hub of your inbound marketing efforts. Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. Referring URLs.

The 26 Best WordPress Plugins


WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. Connect your site to various social networking services.

Best 50

Google is a lying liar that lies


Google doesn’t have to think at all because there are enough other sites besides your site that does everything right — such as writing for robots, literally and across a wide diversity of appropriate keyword phrases — that any laziness on your part will be harshly penalized.

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How to Get More Blog Traffic – Real World Data


Every blogger wants more traffic. But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. How to get it?

How to Build the Ultimate Online Newsroom


by TomPick and guest blogger Maria Verven. As the web took off and corporate sites proliferated,press kits (or at least elements of them) were moved online.

How to Become a Stellar Guest Blogger

delicious b2bmarketing

Home About Lisa Create a Website Create a Blog Get This Theme Submit Guest Post Contact 2 Create a Website Blog Your guide to building, promoting and monetizing blogs and websites. This is a guest post by Ann Smarty, a blogger and web entrepreneur.

34 Compelling Content Marketing Stats and Facts


Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content.

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How To Analyze and Grow Website Visits


If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g.,

Popup Strategies: Popup Types and When to Use Them


These new configurations are less intrusive and can help your website become more interactive. Otherwise, the popup won’t show, and their travel through our site won’t be interrupted. To show only to visitors from a specific traffic source or URL. The evidence is in.

10 Ways to Use Images for Memorable Marketing Results


Because that header image will be used on social media sites, make sure it looks good at different sizes. There are dozens of free image sites online. Add a photo of the blogger next to their byline. There’s no shortage of content on the Internet.

Can the website of an enterprise technology company really truly engage?

Modern B2B Marketing

by Jason Miller I’m pleased to welcome Peggy Burke, Principal at 1185 Design as a guest blogger. She discusses risk taking, pushing the envelope in branding, and the ideas behind the design of the new Marketo website. Now type in their URL and engage.

The 29 Best Social Media Monitoring Tools


Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Track shares, likes, tweets, and more for any URL. For sites that don’t display social media share button numbers, just paste the web address into SharedCount.

18 Ways to Promote Your White Paper for Lead Generation


Here we go: Website. Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better.

Paper 101

17 Ways to Promote Your White Paper for Lead Generation


Here we go: Website. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better.

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Audienti merges SEO, Advertising, and Influencer Engagement services


If you have a brand site you want to turn into Google catnip, Audienti’s for you. It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds.

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48 Phenomenal SEO Guides, Tips & Tactics


The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search.

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011


With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels.

Making Website Reviews Easy

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making Website Reviews Easy The website is a few years old, there are some inconsistencies in font and the colors don’t match all that well.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). Open Site Explorer. A sound SEO strategy includes achieving links from high quality sites.

Should a Blog be Part of Your Corporate Website or Stand on Its Own?


There are five common options: Free hosting on a blogging platform site. The URL would look something like or Hosting on a corporate website using the site’s CMS tool.

10 Social Media Marketing Mistakes Businesses Must Avoid


With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Including the full URL in the description. Also, URL shorteners such as Guest post by Gary Dek.

The Top 10 Free Content Analytics Tools


Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Once you’ve shortened links—and possibly even added a vanity URL shortener—

Register a domain name for every event on your calendar


Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than And, you don’t need to be a site admin to do it, either.

Eight Factors to Consider When (Re)Launching a Business Blog


A blog helps on all three fronts much more than a standard corporate website. Will the blog be part of your corporate site or have its own unique URL ? The more common practice today is to treat the blog as a section of the website, often with a URL like The primary advantage of this approach is that all of the SEO value of external links accrues to the corporate site, giving it more authority in the eyes of the search engines.

The Intersection of SEO and Content Marketing. It’s the Unique Message That Generates Backlinks.


Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. I work with my SEO and content team to formulate two segments: On-site blog.

How to Select Shareable Curated Content


Create a short URL that uses the keyword. Don’t use a url that is made up of random letters and number. Short URLs are 2.5 Using content from high-traffic sites can give you a built-in distribution network.

How Not to Steal People's Content on the Web


So let's walk through a couple common scenarios bloggers come across when creating their content, and figure out how to address them! Let's say you're quoting another blogger in your post -- hey, sometimes they just explained it so perfectly! The part that says "Sources" with the URL?

Six Best Practices for Marketing with White Papers


There are many sources for identifying topics that matter to your market, including: • Search keywords used to find your website. Keywords and phrases used in site search on your website. Content published by Readz can be directly shared through a URL.

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Blog or Website: Do You Use Wordpress as a Website?

Writing on the Web

Do you use Wordpress for your business website? And I’d like to know if you do, how long you have used it as a website, and what your opinion of it is. I use it as a traditional website for my business, with product pages, etc. Many independent professionals want to be in control of their sites, without having to go through a webmaster, and without learning coding or programming. Wordpress makes it easy for anyone to update their own site.

Blogging for SEO: How to Write Blogs that Rank on Page One


You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. How else will they find your content and website? URL if possible.

Rethink Marketing Automation – for the CASL-Compliant Marketer


Influencer relations – Score the actions of press, analysts, and bloggers so you can see who your most engaged and interested influencers Be aware of the pages they visit on your site, what they’re interested in, and the emails (pitches, press releases, events) that they’re engaging with.

19 Excellent Guides to SEO Link Building


Jason Acidre outlines a dozen tactics for non-spammy link building, such as creating your own database of premium images, conducting interviews with popular personalities (particularly helpful for new websites), reverse engineering competitors’ links, and link reclamation (i.e.,

SEMRush makes disavowing toxic backlinks simple and easy


I know I should be actively removing or disavowing backlinks that are SEO-toxic for my websites, but Google Webmasters doesn’t make it easy (enough for me). Once you initiate a Backlink Audit project for your domain, the SEMRush spiders and bots buzz around the internet, checking out each and every incoming link that connects to your site. I am using my own site, Chris Abraham, , for this article.