B2B Memes

30 Lessons from 30 Blog Posts in 30 Days

B2B Memes

Though no one’s going to hand me a blogger’s version of their badge, I feel something akin to the mixture of pride and relief all those successful NaNoWriMo writers must be experiencing today. Write about other bloggers.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.

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Trending Sources

7 SEO Tactics Most Marketers Ignore

Act-On

How many companies have even done the basics of SEO ? SEO is in some ways one of the most neglected parts of a content marketing program, or any online marketing program. You only have to look at how much budget SEO gets. And search engine traffic converts: “ SEO leads have a 14.6%

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored.

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10 Simple SEO Basics for Better Rankings

Act-On

Good SEO isn’t hard. And while there are some advanced concepts to SEO, and there are times to hire an agency, most of the SEO you need to do is simple. They will help your pages rank better, though I can’t promise an SEO miracle. They are part of SEO best practices now.

SEO: 3 Things Journalists and Bloggers Can Learn

Writing on the Web

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. The point I want to emphasize is that everyone, journalists, bloggers, and even fiction writers can apply the SEO basics and become a better writer.

Link Building and Mobile SEO in 2017

Webbiquity

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. Gaining quality links requires building strong relationships with bloggers and websites relevant to your niche.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

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How NOT to pitch a blogger

Biznology

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. Bloggers will always call you out if they sense you’re just calling it in. Bloggers did not fall of a turnip truck.

19 Excellent Guides to SEO Link Building

Webbiquity

But like SEO more generally, it has evolved. Image credit: SEO Book. Rae Hoffman interviews 10 SEO pros as well as providing her own answers about link building strategies and tactics for the post-Panda and Penguin search environment.

SEO Best Practices For Your Blog

Marketing Insider Group

There are millions of bloggers around the world publishing new content every day. The post SEO Best Practices For Your Blog appeared first on Marketing Insider Group. If so many other companies are blogging too, why should you invest time and resources in business blogging? You should just avoid it altogether, right? Wrong. Business blogging is no longer a nice-to-have for your company, it is a must for several […].

5 Trends from New Blogger Survey That Probably Won't Surprise You

Modern Marketing

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? What Media are Bloggers including in their Content?

How to Hire the Perfect Person to Run Your SEO

Act-On

Having good content goes a long way to being found on the web, but you can sweeten the odds with well-executed search engine optimization (SEO). And to make that happen, you need to find and hire the right SEO talent. Crafting Your Ad & Attracting SEO Talent.

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The Biggest SEO Blunders of All Time

Hubspot

In the world of SEO, we call that using black hat tactics. But here''s the thing: If black hat SEO can give your numbers a big boost and get you the results you need, why not go for it? Check out our new guide, 10 SEO Mistakes to Avoid During Your Next Website Redesign.).

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Nine More Expert Guides to Local SEO

Webbiquity

It’s low-hanging fruit, and even if many of your customers aren’t local, prospective partners, journalists and bloggers (who may write about your company), prospective employees, investors and others are. Marketing Research Chart: Which local SEO tactics are organizations using?

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Jeff Bullas provides 20 tips to help bloggers create a steady stream of fresh content, including creating lists, republishing infographics, curating content (kind of like this post), reporting news, analyzing research results, and reviewing tools or applications.

23 Expert SEO Link Building Guides and Tools

Webbiquity

Six Degrees Of SEO Bacon & B2B Link Building Q&A by Search Engine Land. 10 Extraordinary Examples of Effective Link Bait by The Daily SEO Blog. The 10 Golden Rules to Attracting Authority Links by The Daily SEO Blog.

Lead your customers to your best online content: here’s how

Biznology

Become a guest blogger to get links to your site: contributing well-written content on other blogs that target your audience is a great way to expand your reach, as well as get links back to your site. A word on local SEO. You can lead a horse to water, but you can’t make him drink.

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4 Ways Other Guest Bloggers Fail (So You Don’t Have To)

Modern B2B Marketing

Let’s look at four common mistakes often made by guest bloggers, as well as the solutions to help you succeed. They Don’t Understand Basic SEO.

Earned-media micro-influencer marketing master class

Biznology

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Blogs (including online journalists, curators, aggregators, group blogs, and bloggers).

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Consumer Brand SEO Pulse: 7.23.15

Fathom

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods.

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3 SEO Basics for Content Marketers

Modern Marketing

Over the past few years, we’ve seen an explosion of content on the web - from individual bloggers discussing niche areas, to businesses muscling in on the act and trying to grab their customers’ attention. Here are the three SEO basics all content marketers must get their heads around: 1. Key Terms - Anyone who has a vague idea about SEO knows that, on some level, it’s all about key terms.

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The Modern Nonprofit's Guide to SEO

Hubspot

SEO can be a funny thing. Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. It also means your SEO work is never done. Your SEO might be awesome right now.

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The Harsh Realities of SEO That No One Tells You

Hubspot

But there are many bloggers and SEO "gurus" who are guilty-by-omission in that they’re portraying search engine optimization through rose-tinted glasses. Any time something as complex as SEO is painted in such broad strokes, things will be left out.

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12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. What big changes to the SEO industry do you predict will take place this year? How are your own SEO priorities changing? Non-SEO Focus.

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Top 5 Videos from Google’s SEO Guru, Matt Cutts

Vertical Response

In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) Is WordPress or Blogger better for SEO? There’s WordPress , Blogger , and Drupal just to name a few.

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Why SEO Is The Key To Successful Marketing

Marketing Insider Group

And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. Search Marketing Content Marketing Inbound Marketing SEOEveryone uses a search engine!

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Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. Now, most of the folks who reach out to me looking for blogger outreach want the Google Juice more than they want the brand media mention.

23 Outstanding Social PR Guides

Webbiquity

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Are they still important for SEO?

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The Many Roles of an SEO Professional; What an SEO Tactician Does

NuSpark

I have a new SEO book being published next month, and as a preview, I just wanted to shed some light on what an SEO professional does, because there seems to be some confusion on what we do on a daily/weekly/monthly basis. Chapters are: Why SEO; and the Importance of Rank.

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How Sujan Patel Writes Six Top-Ranking Blogs Every Week

Influitive b2b

Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer. As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity?

Blogging for SEO: How to Write Blogs that Rank on Page One

Hubspot

You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO.

Six Keys to Make It With Influencer Marketing

Webbiquity

It covers a range of related topics: social media, SEO, business blogging, content marketing, WordPress, and marketing technology tools. B-list bloggers and podcasters focus on expanding their brands, and so are often more open to guest posts and participating in expert roundups.

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Google Authorship is making big waves in the SEO and digital marketing worlds. In the summer of 2011, Google announced the Google Authorship program and it has shaken the SEO and digital marketing worlds for a number of reasons. An SEO Boost. Image via CrunchBase.

Blog SEO for the Modern Marketer: How to Optimize Your Posts

Hubspot

With Google making 10 algorithm changes in the last four months and keyword data getting harder to come by, it may be ideal for marketers to take a step back and get back to SEO basics. Create SEO-Friendly Links and Anchor Text. Are They Good for SEO? inbound marketing SEO

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8 Reasons Even YOU Can Be a Kick-Butt Business Blogger

Hubspot

Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. Or if your job was to sell that SEO software, you'd have the knowledge to write a post like, "How to Use Search Trends to Identify New Potential Markets."

What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)

Hubspot

Just when you thought you understood SEO. As we mentioned before: The way people search has changed, and in turn, that's started to change the way SEOs and bloggers create content. search changed. Again. Understood" is a strong word.

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18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Links still matter for SEO. Discover the answers to those questions and more here in 18 of the best SEO link building guides of the past year. ” Ten SEO Link Building Strategies by AboutCrawler.com. Actionable Link Building Strategies by The Daily SEO Blog.

7 SEO Copywriting myths that will not die

Biznology

Is your company operating on old SEO writing information? Outdated and incorrect SEO copywriting tactics. Another based their entire SEO strategy on bad information from an SEO vendor. But their just-for-SEO benefit is no longer viable. Blogging for SEO only = bad.

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Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. There are lots of resources for business bloggers available in many different mediums.