7 SEO Tactics Most Marketers Ignore

Act-On

How many companies have even done the basics of SEO ? SEO is in some ways one of the most neglected parts of a content marketing program, or any online marketing program. You only have to look at how much budget SEO gets. And search engine traffic converts: “ SEO leads have a 14.6%

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored.

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Trending Sources

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.

10 Simple SEO Basics for Better Rankings

Act-On

Good SEO isn’t hard. And while there are some advanced concepts to SEO, and there are times to hire an agency, most of the SEO you need to do is simple. They will help your pages rank better, though I can’t promise an SEO miracle. They are part of SEO best practices now.

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SEO: 3 Things Journalists and Bloggers Can Learn

Writing on the Web

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. The point I want to emphasize is that everyone, journalists, bloggers, and even fiction writers can apply the SEO basics and become a better writer.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. Want to learn more about how to do keyword research for SEO?

Blog2Social makes bloggers a marketing one-man band

Biznology

I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). The post Blog2Social makes bloggers a marketing one-man band appeared first on Biznology.

How to Hire the Perfect Person to Run Your SEO

Act-On

Having good content goes a long way to being found on the web, but you can sweeten the odds with well-executed search engine optimization (SEO). And to make that happen, you need to find and hire the right SEO talent. Crafting Your Ad & Attracting SEO Talent.

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Nine More Expert Guides to Local SEO

Webbiquity

It’s low-hanging fruit, and even if many of your customers aren’t local, prospective partners, journalists and bloggers (who may write about your company), prospective employees, investors and others are. Marketing Research Chart: Which local SEO tactics are organizations using?

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28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Jeff Bullas provides 20 tips to help bloggers create a steady stream of fresh content, including creating lists, republishing infographics, curating content (kind of like this post), reporting news, analyzing research results, and reviewing tools or applications.

23 Expert SEO Link Building Guides and Tools

Webbiquity

Six Degrees Of SEO Bacon & B2B Link Building Q&A by Search Engine Land. 10 Extraordinary Examples of Effective Link Bait by The Daily SEO Blog. The 10 Golden Rules to Attracting Authority Links by The Daily SEO Blog.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

How NOT to pitch a blogger

Biznology

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. Bloggers will always call you out if they sense you’re just calling it in. Bloggers did not fall of a turnip truck.

SEO Best Practices For Your Blog

Marketing Insider Group

There are millions of bloggers around the world publishing new content every day. The post SEO Best Practices For Your Blog appeared first on Marketing Insider Group. If so many other companies are blogging too, why should you invest time and resources in business blogging? You should just avoid it altogether, right? Wrong. Business blogging is no longer a nice-to-have for your company, it is a must for several […].

5 Trends from New Blogger Survey That Probably Won't Surprise You

Modern Marketing

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? What Media are Bloggers including in their Content?

The Biggest SEO Blunders of All Time

Hubspot

In the world of SEO, we call that using black hat tactics. But here''s the thing: If black hat SEO can give your numbers a big boost and get you the results you need, why not go for it? Check out our new guide, 10 SEO Mistakes to Avoid During Your Next Website Redesign.).

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12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. What big changes to the SEO industry do you predict will take place this year? How are your own SEO priorities changing? Non-SEO Focus.

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23 Outstanding Social PR Guides

Webbiquity

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Are they still important for SEO?

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Micro-Influencer Marketing is the new Influencer Marketing

Biznology

This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match.

Lead your customers to your best online content: here’s how

Biznology

Become a guest blogger to get links to your site: contributing well-written content on other blogs that target your audience is a great way to expand your reach, as well as get links back to your site. A word on local SEO. You can lead a horse to water, but you can’t make him drink.

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The Many Roles of an SEO Professional; What an SEO Tactician Does

NuSpark

I have a new SEO book being published next month, and as a preview, I just wanted to shed some light on what an SEO professional does, because there seems to be some confusion on what we do on a daily/weekly/monthly basis. Chapters are: Why SEO; and the Importance of Rank.

Earned-media micro-influencer marketing master class

Biznology

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Blogs (including online journalists, curators, aggregators, group blogs, and bloggers).

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3 SEO Basics for Content Marketers

Modern Marketing

Over the past few years, we’ve seen an explosion of content on the web - from individual bloggers discussing niche areas, to businesses muscling in on the act and trying to grab their customers’ attention. Here are the three SEO basics all content marketers must get their heads around: 1. Key Terms - Anyone who has a vague idea about SEO knows that, on some level, it’s all about key terms.

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Consumer Brand SEO Pulse: 7.23.15

Fathom

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods.

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4 Ways Other Guest Bloggers Fail (So You Don’t Have To)

Modern B2B Marketing

Let’s look at four common mistakes often made by guest bloggers, as well as the solutions to help you succeed. They Don’t Understand Basic SEO.

The Modern Nonprofit's Guide to SEO

Hubspot

SEO can be a funny thing. Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. It also means your SEO work is never done. Your SEO might be awesome right now.

The Harsh Realities of SEO That No One Tells You

Hubspot

But there are many bloggers and SEO "gurus" who are guilty-by-omission in that they’re portraying search engine optimization through rose-tinted glasses. Any time something as complex as SEO is painted in such broad strokes, things will be left out.

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Links still matter for SEO. Discover the answers to those questions and more here in 18 of the best SEO link building guides of the past year. ” Ten SEO Link Building Strategies by AboutCrawler.com. Actionable Link Building Strategies by The Daily SEO Blog.

Six Keys to Make It With Influencer Marketing

Webbiquity

It covers a range of related topics: social media, SEO, business blogging, content marketing, WordPress, and marketing technology tools. B-list bloggers and podcasters focus on expanding their brands, and so are often more open to guest posts and participating in expert roundups.

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). 20 SEO Tips You Either Forgot or Didn’t Know! Mobile Search and Local SEO What’s the Future of Mobile Search and SEO?

Why SEO Is The Key To Successful Marketing

Marketing Insider Group

And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. Search Marketing Content Marketing Inbound Marketing SEOEveryone uses a search engine!

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Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. There are lots of resources for business bloggers available in many different mediums.

10 IoT Considerations for SEO & Other Digital Marketing Strategies

Act-On

As SEOs and marketers, thinking about the way IoT will affect how and what people search should impact the way we develop our campaigns. Future-proofing SEO ‒ using content marketing to address search queries used in the future and optimizing content to better suit the needs of a changing audience ‒ are primary concerns for most of us. We’re already starting to see how conversational search and voice search are morphing SEO. The Jetsons. Back to the Future. Metropolis.

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Did the Fight for Search Visibility Kill Enjoyable Cooking Blogs? Why UX and SEO Should Go Hand in Hand

Content Standard

” But this sadistic blogger-turned-SEO-savant apparently hates my rumbling belly. But from a user perspective, it looks like SEO has killed the recipe blog. The Battle of Acronyms: Balancing UX and SEO. Marketing SEO

Things I do to optimize for Google search engine discoverability

Biznology

A photograph labeled “dsc_0010.jpg” becomes “tall-handsome-40-something-blogger-chris-abraham.jpg”–or something like that. I am sure most of these show me as superstitious, but I always makes sure I do these few things before hitting the Publish button in Biznology ‘s WordPress compose window. I do them anyway because I assume that while it may not help, it can’t hurt.

Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. Now, most of the folks who reach out to me looking for blogger outreach want the Google Juice more than they want the brand media mention.

Why Today’s SEO Experts Will Evolve or Go Extinct

Contently

At any given time, you can find some major tech journalist, thought leader, martech blogger, or digital marketing guru declaring search engine optimization dead. The practice of SEO isn’t dead , but the way SEO experts, consultants, and agencies have traditionally approached the subject might be. As a result, your friendly neighborhood SEO consultant has a choice: become a content strategist or go extinct. Voices Content Strategy Google seo

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Google Authorship is making big waves in the SEO and digital marketing worlds. In the summer of 2011, Google announced the Google Authorship program and it has shaken the SEO and digital marketing worlds for a number of reasons. An SEO Boost. Image via CrunchBase.

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Blogger’s Block: Writing Tips to Get “Unstuck”

Writing on the Web

I’ve got Blogger’s Block. (Yes, Yes, even experienced bloggers can get stuck from time to time.). Much easier to show than tell, and you can clearly see my four favorite resources for breaking bloggers’ block. 6 Writing Tips for SEO Friendly Content Marketing.

Blogging for SEO: How to Write Blogs that Rank on Page One

Hubspot

You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO.