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How a Minority of Business Bloggers Outperform the Majority [New Data]

Hubspot

When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. In late 2018, the father of the study, research master Andy Crestodina, put considerable effort into reporting how those that saw their efforts reap strong results differed from the pack.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Out of all digital marketing channels, Statista reported that 30% of marketers worldwide consider email marketing to have the highest return on investment. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

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Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

Sword and the Script | B2B

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” According to the survey, the average blog post is 1,269 words. Multiple surveys and data studies support this conclusion.

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UK fashion influencers redefining style

Sprout Social

In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future. Participants in the United Kingdom report following brands at a higher rate (51%) than in the United States (42%).

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Adobe reports growing opportunities for “non-professional” content creators

Martech

In a new report, Adobe says that over 50% of U.S. ” The report was based on a survey of over 5,000 creators across nine global markets. Among the report’s most striking findings: Content monetizers are earning more than 6x the U.S. Almost half say content revenue makes up more than 50% of their monthly income.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script | B2B

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. The average reported annual budget, reported across all respondents, came in at $185,000.