The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard.

Trending Sources

For Sales Blogging and Social Selling – Think Like a Publisher

Avitage

It does not require sales people to “blog” – certainly not in the way most people, and marketing bloggers, think of blogging. We want to reduce the time sales people need to spend creating and editing […] The post For Sales Blogging and Social Selling – Think Like a Publisher appeared first on Avitage. Content Operations Featured Sales Enablement operationalize content marketing sales blogging social selling think like a publisher

B2B Blogging Gets Publishing Discipline

Paul Gillin

Publishers? The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results.

How to Turn Anyone Into a Blogger

Hubspot

Brainstorming topic ideas, writing, editing, proofreading, publishing, promoting -- it’s a lot to ask from a handful of writers who have a plate full of client work to do. Whether you know it or not, every person that works for you is a potential blogger. Set Your Bloggers Free.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Snap, crackle and publish?

How to Become the Best Blogger in Your Niche

Hubspot

So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success.

Content Checklist: Don’t Publish Without It

Writing on the Web

Once I published a post without a title. Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe , a great tool. But if you don’t use Scribe you could be publishing stuff that search engines don’t grasp.

Social Media for Busy Business Bloggers

Writing on the Web

Once your post is published, do NOT auto-feed it into the networks (see “ Say NO to Auto-Feeds:Your Blog & Facebook, Social Sites.”) With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog?

Blog2Social makes bloggers a marketing one-man band

Biznology

Automatically share your blog posts on social media when your post is published or at your scheduled best times. The post Blog2Social makes bloggers a marketing one-man band appeared first on Biznology.

Why Bloggers Abandon Their Blogs Too Early [Video]

Hubspot

Then, during an internal project in which we analyzed the effect of publishing volume to traffic, it hit me: We concentrated our analysis on the immediate traffic a blog post enjoys. Occasionally, one stumbles upon a stop-you-in-your-tracks statistic.

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7 ways to find inspiration and beat blogger’s block

TaylorMadeIn KEW

I have Blogger’s Block. And the closer I’ve been getting to my self-imposed deadline for publishing my blog post, the more anxious I’ve become, even though this isn’t the first time I’ve experienced writer’s block. Do you have ways to overcome Blogger’s Block?

5 Trends from New Blogger Survey That Probably Won't Surprise You

Modern Marketing

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? What Media are Bloggers including in their Content?

4 Promotion Strategies Used by the Best Business Bloggers

Modern Marketing

Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem. 70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs.

New Blogger? Get Started on WordPress.com

Marketing Action

Last week we published a blog post, “ Why Blogging Is More Important Than Ever ” that’s a reminder about all the ways that blogging can bring you traffic and credibility, and a collection of smart tactics to take your blog posts to the next level. Start Writing and Publishing.

Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. Trade publishing has declined for plenty of other reasons as well, but resistance to new technologies and modes of communication has been a critical factor. I would suggest, in fact, that every B2B publisher and content marketer needs one or more early adopters in their midst. But few publishers need to be warned against that.

Publish first, then edit and revise, for Google search success

Biznology

Write all your site content quick and dirty then publish it immediately. In its purest form, bloggers write and publish with the casualness of facebooking, tweeting, and tumbling. In addition to AdAge, I publish first onto Biznology and Socialmedia.biz as well.

4 Promotion Strategies Used by the Best Business Bloggers

Modern Marketing

Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem. 70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs.

How to Fight Trolls: A Blogger’s Survival Guide

Hubspot

Bloggers have plenty to worry about. Think about it: A blogger can learn to overcome most writing anxieties by simply managing their time wisely, being open to feedback, or practicing how to use a semi-colon. By deleting their post, you give them reason to publish another comment.

8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)

Hubspot

It''s okay -- it happens to pretty much every new blogger. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. but for some reason, lots of beginner bloggers think they can get away with the old copy-and-paste technique.

Lead your customers to your best online content: here’s how

Biznology

Use NoFollow links or sponsored content: let’s say someone pays you to publish a blog post on your site. You can lead a horse to water, but you can’t make him drink. The same can be said about content: you can create amazing content, but you can’t force your audience to read it.

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How to Transform Yourself Into an Agile Business Blogger

Hubspot

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) But another way is the agile way -- the way that lets bloggers go with the flow, respond to new opportunities, and generally get over the fear of the blinking cursor and, as Nike said, Just Do It.

5 Tips For Maximizing Your Published Content

Hinge Marketing

You’ve published your content, now what? So let’s take a look at 5 tips to help maximize your published content. When your content is first published, don’t keep it to yourself. SEE ALSO: 5 Tips to Take Your Guest Blogger Outreach to the Next Level.

Should Publishers Blog?

Hubspot

Trained journalists and editors viewed platforms like Blogger and LiveJournal as communities where ‘just anyone could write.’. Even though you’re publishing high-volume content, you may not be letting your inner voice and personality shine through. So, Should Publishers Blog?

Things I do to optimize for Google search engine discoverability

Biznology

I am sure most of these show me as superstitious, but I always makes sure I do these few things before hitting the Publish button in Biznology ‘s WordPress compose window. A photograph labeled “dsc_0010.jpg” becomes “tall-handsome-40-something-blogger-chris-abraham.jpg”–or something like that.

How to pitch a blogger

Biznology

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? Just how do you pitch a blogger? It has to do with whether a blogger is. Image via Wikipedia.

The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

In addition to your blog's homepage, lead gen opportunities abound within the blog articles you publish themselves. Remember, the more articles you publish, the more reasons there'll be for visitors to come back and convert!

SEO: 3 Things Journalists and Bloggers Can Learn

Writing on the Web

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. For sure, most journals are all published online. I use ScribeSEO Tool , and it checks my content before I publish and tells me what I need to do to score well with the search engines.

4 Ways Other Guest Bloggers Fail (So You Don’t Have To)

Modern B2B Marketing

Guest blogging can be a phenomenal strategy for getting in front of a wider audience and getting links back to your site, but there are many pitfalls that can derail your chances of getting published. Following directions will increase your chance of getting your content published.

Confessions of a Full-Time Blogger

Hubspot

A recent conversation a few of us full-time bloggers had via our corporate chat platform: "Before I check the style guide , does anyone remember if we capitalize the word my in headlines?". 25 Confessions From Full-Time Bloggers and Content Creators.

23 Outstanding Social PR Guides

Webbiquity

Is blogger outreach still an effective PR strategy? Guides to Influencer and Blogger Outreach. GroupHigh.com – The “Blogger Outreach” Multi-Tool by Justice Mitchell. The 10 best ways to pitch a blogger by ragan.com.

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Secrets of Busy Bloggers: 4 Social Media Time Savers

Writing on the Web

If you’ve pre-written your blog posts, and scheduled publish dates, you can easily post links through your social media when new posts appear. Many of my readers are busy professionals who don’t have a lot of time for blogging or social media.

The Biggest Mistake Business Bloggers Make (and how to avoid it!)

Writing on the Web

The biggest mistake business bloggers make is that they are frequently ego-centric. Bloggers are so passionate about their message and their expertise , they preach. ” Bloggers assume that their readers are like them and interested in the same things.

Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Our new publishing frequency. Now, you’ll also get a digest of the other content published that week. Be strategic about the frequency of publishing your content, says @JoePulizzi.

How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform

Hubspot

They all publish content on Medium. He publishes an ongoing series on advanced cat grooming techniques. And that, my friends, is Medium in microcosm: It's a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives.

Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. There are lots of resources for business bloggers available in many different mediums.

The Long Tail of Blogger Outreach

Biznology

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. Image via Wikipedia.

Content Marketing Tip: Use Ready-to-Publish Articles

Writing on the Web

A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Tell them how they can learn more about what you’re publishing. Blog this on Blogger.

Bloggers: Feel Free to Repeat Yourself

B2B Memes

Then, just before you click the publish button, a small blip of doubt appears on your radar. As I’ve suggested before , a concern that someone else has already made your point shouldn’t stop you from publishing. Fear not: There may be very good reasons to publish anyway.

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Douglas Burdett recommends “nine tactics (that) will get your blog discovered by more readers,” from looking for and capitalizing on trends in your blog analytics and publishing original data to being controversial by “taking a stand and backing it up with data.”